Remove Marketing Remove Organizational Behavior Remove Public and Nonprofit Management
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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. Journal of Public Economics, 87(3-4), 681-701; Eckel, C. Journal of Public Economics, 95(5-6), 344-350. [4] Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6]

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Journal of Public Economics, 148, 32-42. [4] 5] For an example where cash payments reduce charitable behavior, see Ariely, D., Journal of Marketing, 80(4), 56-71. [6] Marketing Letters, 14(3), 173-183. [8] Origin of endowments in public good games: The impact of effort on contributions. 6] Dale, D. Joyner, C.

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How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

Building and managing wealth is a big part of their lives. Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities. Journal of Marketing Research, 45 (3), 351-361. [5] Organizational Behavior and Human Decision Processes , 59(3), 331-347; Konow, J.

Finance 52
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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. Nonprofit and Voluntary Sector Quarterly , 0899764020971045. [10] Public Administration Review, 80 (2), 294-304. [11] 10] de Wit, A., & Bekkers, R.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Whatever you call it, an enhanced public identity can be valuable.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Whatever you call it, an enhanced public identity can be valuable.

Values 52