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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6] Organizational Behavior and Human Decision Processes, 102(2), 143-153. [10] Psychology & Marketing, 38(2), 328-337. [11] 5] Small, D. 7] Ashraf, N.,

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How do you motivate your staff right now? Here’s one way.

Nonprofit Marketing Blog

An organizational behavior researcher decided to test his theory that workers often fail to live up to their potential because they’ve lost track of the significance and meaningfulness of their own jobs. A great reminder of how to inspire your staff was highlighted in the recent Influence Report (a highly recommended read).

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

Sport Marketing Quarterly, 28(2). Journal of Economic Behavior & Organization, 38(1), 43-57. [6] Organizational Behavior and Human Decision Processes, 97(2), 106-116. [7] Organizational Behavior and Human Decision Processes, 97(2), 106-116. Kim, Y., & Lee, S. 2] Hare, T. Camerer, C. Knoepfle, D.

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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

Organizational Behavior and Human Decision Processes, 100 (2), 193-201. [8] Journal of Behavioral Decision Making, 30 (5), 1052-1065. [9] Journal of Marketing, 67 (3), 47-62. [13] Increasing voting behavior by asking people if they expect to vote. The Quarterly Journal of Economics, 127 (1), 1-56; Dana, J.,

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How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities. Journal of Marketing Research, 45 (3), 351-361. [5] Organizational Behavior and Human Decision Processes , 59(3), 331-347; Konow, J. Journal of Personal Finance, 18 (1), 65-73. [4]

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Journal of Marketing, 80(4), 56-71. [6] Marketing Letters, 14(3), 173-183. [8] Marketing Letters, 24 (2), 109-118, retracted due to errors in study 3, but see the argument for study 1 data in Rose, R. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. 6] Dale, D. 7] Soman, D.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

Organizational Behavior and Human Decision Processes, 119 , 27-37. [8] Mauss differentiated gift-giving indigenous societies from market-based Western societies. Why most of your marketing should appeal to donors in the WHY stage of the consideration continuum. Science, 314 (5802), 1154-1156. [7] 7] Molinsky, A.