Ann Green

FEBRUARY 11, 2025

Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Its important for you to diversify your revenue sources. The good news?

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Nonprofit Marketing Guide

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

Marketing 280

Marketing Marketing Fundraising Fundraising 280

Nonprofit Marketing Guide

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

Communication 264

Communication Marketing Marketing Public and Nonprofit Management 264

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. In every case, your goal is to start a long-term conversation, so make your marketing materials warm, factual, sincere, and straightforward.

Marketing 317

Marketing Marketing Advertising Communication 317

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 218

Marketing Marketing Nonprofits Energy 218

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 236

Psychology Sociology Marketing Marketing 236

NonProfit Leadership Alliance

NOVEMBER 13, 2024

What motivates someone to dedicate their career to both clinical social work and the nonprofit sector? A Path Rooted in Social Service Keenen Stevenson’s introduction to the nonprofit sector began early in his career when he worked with Court Appointed Special Advocates ( CASA ) for Children of D.C.

Nonprofit Administration and Development 246

Nonprofit Administration and Development Nonprofit Leadership Education Education 246

Ann Green

NOVEMBER 26, 2024

Effective financial management is critical for your nonprofit to grow and thrive long-term. By Jon Osterburg If you work for a new nonprofit, your team’s primary goal is probably to get your operations off the ground and start furthering your mission. Explore four considerations for achieving financial sustainability. Methodology.

Nonprofit governance and management 147

Nonprofit governance and management Finance Nonprofit Finance Nonprofits 147

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI.

Communication 225

Communication Marketing Marketing Ethics 225

Nonprofit Marketing Guide

JULY 23, 2020

Yes, a press release is an important part of your nonprofit’s media relations toolbox. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into placements in stories.

Values 255

Values Advertising Associations Leadership 255

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

Candid

NOVEMBER 5, 2024

Partnerships between nonprofit organizations and for-profit companies to boost workplace volunteering and community impact can create significant value for both parties. Here are five takeaways from the 2024 Civic 50 Report that nonprofit leaders can leverage to expand or initiate successful corporate partnerships: 1.

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Collaborations Recruitment 111

NonProfit Leadership Alliance

DECEMBER 4, 2024

While artificial intelligence (AI) is becoming more prevalent across society, its use growing especially quickly in the nonprofit sector. If your nonprofit hasn’t yet incorporated AI into its work, there is no time like the present to get started! In this guide, we’ll discuss three tips for doing just that.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Participation and motivation 129

Participation and motivation Collaborations Nonprofits Activism 129

Selfish Giving

FEBRUARY 19, 2025

And thats not all Im adding even more value! Marketing Your Cause 1. Zoos are capitalizing on a powerful marketing asset: adorable baby animals. This provides additional revenue and serves as a marketing tool when supporters use or wear your merchandise. No baby animals? Protect Your Brand. Cool Jobs in Cause 1.

Values 130

Values Culture Management Food 130

Clairification

FEBRUARY 27, 2025

No matter your politics, this is crisis time for many nonprofits who rely on federal grants and loans (about 30% of all charities ). It’s also crisis time for the beneficiaries of many nonprofits, who are scared, stressed, depressed and otherwise at loose ends due to the rapidly changing environment.

Nonprofits 99

Nonprofits Philanthropy Values Leadership 99

Nonprofit Marketing Guide

OCTOBER 7, 2021

When I’ve trained nonprofits on social media over the years, I told them they had to have at least a minimal presence on Facebook. That’s the one type of content that many nonprofits still struggle with. Many nonprofits in the U.S. The post Is Facebook Now Optional for Nonprofits? You have options.

Nonprofits 324

Nonprofits Universities Values Management 324

Selfish Giving

DECEMBER 18, 2024

Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. As we kick off 2025, Id love to schedule time to explore how we can help you tackle [specific problem your nonprofit can solve] and make this your best year yet. DON'T make this about your nonprofit.

Law 130

Law Marketing Marketing Values 130

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? And rightly so.

Marketing 233

Marketing Marketing Collaborations Values 233

NonProfit PRO

NOVEMBER 11, 2021

It’s important for employers to know what prospective and current employees want in a nonprofit organization. To remain competitive in today’s market for talent, nonprofit employers would benefit from taking this opportunity to reimagine their employee value proposition with these talent attraction strategies.

Values 277

Values Nonprofits Nonprofit Organizations Nonprofit Organizations 277

The NonProfit Times

JANUARY 9, 2025

ByJackie Sue Griffin The nonprofit world isnt what it used to be. To thrive during 2025, nonprofits must create workplaces where employees feel connected to the mission and see clear opportunities for growth. Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 229

Non-Profits Marketing Marketing Management 229

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. However, if you do it all the right way, you will witness the blooming growth of your nonprofit’s impact. Your carefully nurtured marketing efforts will yield fruitful results.

Marketing 187

Marketing Marketing Finance Advertising 187

Candid

JANUARY 16, 2025

Authenticity has become a marketing buzzword over the last few years. How Candid shows authenticityand how your nonprofit can, too Authenticity can mean a range of things, from showing imperfections, to being transparent, to speaking unscripted. This unscripted content is fun, relatable, and shows the human side of our nonprofit.

Nonprofits 98

Nonprofits Education Education Values 98

Stanford Social Innovation Review

MARCH 24, 2025

But while others have argued that the nonprofit sector should consider mergers and acquisitions (M&A) as not just an escape plan, our experience demonstrates that perhaps we should go even farther than that. Mergers and acquisitions should be normalized as a strategic tool for mission-driven organizations.

Social Enterprise 101

Social Enterprise Social Enterprise Nonprofits Culture 101

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

Nonprofit Marketing Guide

JANUARY 18, 2024

In last year’s 2023 Nonprofit Communications Trends Report , we saw that Twitter (now X) was the social media platform nonprofits most said they would drop if they could. Nonprofits are leaving Twitter for a long list of reasons. But they are a minority now within the nonprofit sector.

Nonprofits 245

Nonprofits Values Communication Marketing 245

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

Candid

OCTOBER 16, 2024

Despite the importance of raising money well, the majority of small to midsize nonprofits use suboptimal strategies—methods that are expensive, time-consuming, and yield only minimal returns on a lot of hard work. These are the kinds of revenue strategies that keep nonprofits just surviving instead of scaling.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

Bloomerang

OCTOBER 30, 2024

Gaining new donors and maintaining those relationships long term is essential to the success of your nonprofit and its projects. It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Sustainability is an important consideration given the climate crisis.

Values 111

Values Finance Marketing Marketing 111

Nonprofit Marketing Guide

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. Bloomerang lists 20+ Engaging Virtual Fundraising Ideas for Nonprofits.

Communication 252

Communication Nonprofits Values Marketing 252

Marketing for the Modern Nonprofit

JANUARY 14, 2025

Social Media Trends Nonprofits Must Embrace in 2025 The social media world is a whirlwindconstantly shifting, evolving, and presenting nonprofits with new opportunities to connect with their communities. Lets break down whats reshaping the digital landscape and how nonprofits can thrive in 2025.

Nonprofits 98

Nonprofits Ethics Education Education 98

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Stanford Social Innovation Review

JANUARY 22, 2024

One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.

Values 131

Values Production Activism Retail 131

Nonprofit Marketing Guide

MAY 10, 2023

When I first drafted this blog article, it was intended to share why one of the nonprofits I work with had all intentions of staying on the controversial platform, Twitter, despite something of a platform exodus – because it met their needs. This sentiment was shared by many brands including some nonprofit organizations.

Nonprofits 210

Nonprofits Values Leadership Technology 210