Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

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Marketing Marketing Nonprofits Energy 219

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. In every case, your goal is to start a long-term conversation, so make your marketing materials warm, factual, sincere, and straightforward.

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Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

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Psychology Sociology Marketing Marketing 237

Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI.

Communication 226

Communication Marketing Marketing Ethics 226

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

JULY 23, 2020

Yes, a press release is an important part of your nonprofit’s media relations toolbox. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into placements in stories.

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Values Advertising Associations Leadership 256

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 284

Marketing Marketing Entrepreneurship Participation and motivation 284

Nonprofit Marketing Guide

OCTOBER 7, 2021

When I’ve trained nonprofits on social media over the years, I told them they had to have at least a minimal presence on Facebook. That’s the one type of content that many nonprofits still struggle with. Many nonprofits in the U.S. The post Is Facebook Now Optional for Nonprofits? You have options.

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Nonprofits Universities Values Management 325

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? And rightly so.

Marketing 234

Marketing Marketing Collaborations Values 234

NonProfit PRO

NOVEMBER 11, 2021

It’s important for employers to know what prospective and current employees want in a nonprofit organization. To remain competitive in today’s market for talent, nonprofit employers would benefit from taking this opportunity to reimagine their employee value proposition with these talent attraction strategies.

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Values Nonprofits Nonprofit Organizations Nonprofit Organizations 277

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

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Non-Profits Marketing Marketing Management 230

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. However, if you do it all the right way, you will witness the blooming growth of your nonprofit’s impact. Your carefully nurtured marketing efforts will yield fruitful results.

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Marketing Marketing Finance Advertising 188

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

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Marketing Marketing Values Technology 261

Nonprofit Marketing Guide

JANUARY 18, 2024

In last year’s 2023 Nonprofit Communications Trends Report , we saw that Twitter (now X) was the social media platform nonprofits most said they would drop if they could. Nonprofits are leaving Twitter for a long list of reasons. But they are a minority now within the nonprofit sector.

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Nonprofits Values Communication Marketing 246

Stanford Social Innovation Review

JANUARY 22, 2024

One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.

Values 125

Values Production Activism Retail 125

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2022

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

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Values Production Psychology Associations 143

Nonprofit Marketing Guide

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. Bloomerang lists 20+ Engaging Virtual Fundraising Ideas for Nonprofits.

Communication 253

Communication Nonprofits Values Marketing 253

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 202

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 202

Nonprofit Marketing Guide

MAY 10, 2023

When I first drafted this blog article, it was intended to share why one of the nonprofits I work with had all intentions of staying on the controversial platform, Twitter, despite something of a platform exodus – because it met their needs. This sentiment was shared by many brands including some nonprofit organizations.

Nonprofits 211

Nonprofits Values Leadership Technology 211

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

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Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 234

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request.

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Communication Culture Ethics Nonprofits 261

Nonprofit Marketing Guide

DECEMBER 2, 2021

Every year in January we release the Annual Nonprofit Communications Trends Report, and it’s always filled with great data and insights on what’s REALLY going on in our field. Who does what on nonprofit communications teams? What tactics for managing time, energy, and focus actually work for nonprofit communications staff?

Energy 224

Energy Nonprofits Communication Values 224

Nonprofit Marketing Guide

FEBRUARY 29, 2024

During our recent webinar on updating your nonprofit’s style guide for 2024, we addressed head-on how much of the debate around so-called “woke” language actually begins in the nonprofit sector. Nonprofit language influences the language that others use. White Programs v.

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Nonprofits Values Communication Marketing 227

Selfish Giving

OCTOBER 18, 2023

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

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Values Marketing Marketing Production 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

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Non-Profits Marketing Marketing Public and Nonprofit Management 145

NonProfit Leadership Center

MARCH 6, 2023

Here at the Nonprofit Leadership Center, we believe spring is the perfect time to make plans for your personal and professional development. Writer Leo Tolstoy once said that “spring is the time of plans and projects.” We’ve launched 17 (yes, 17!!!!) REGISTER NEW! HINT: It’s more than just having a DEI statement.]

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Nonprofit governance and management Culture Leadership Nonprofits 288

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

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Marketing Marketing Management Values 173

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Generating more email signups isn’t hard at all for nonprofits.

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Marketing Marketing Nonprofits Values 124

NonProfit Leadership Alliance

APRIL 24, 2024

Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. If you’ve found yourself wishing for an extra support system, we’ve got the solution for you.

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Nonprofit Leadership Leadership Nonprofits Values 194

Nonprofit Marketing Guide

JULY 7, 2021

Our All-Access Pass is the best value for busy nonprofit communicators who want to learn their jobs, love their work, and lead their teams. Level Up Your Nonprofit Marketing: A Five-Step Guide to Increasing Your Effectiveness. Seven Styles of Nonprofit Writing Master Class. Online Marketing Campaigns Master Class.

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Values Communication Marketing Marketing 271

Nonprofit Marketing Guide

APRIL 4, 2023

How should you decide which social media metrics your nonprofit should really pay attention to? So many social media metrics provided to nonprofits are there because it’s easy for the companies to give you those numbers, not because they are actually of any real value to you. But let’s face it.

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Nonprofits Activism Marketing Marketing 233

NonProfit Leadership Center

JUNE 17, 2024

Although nonprofit jobs comprise about 10% of the American workforce, nonprofits are experiencing a workforce crisis. So how can nonprofits compete for top talent? Your nonprofit should emphasize the opportunity potential employees have to create impact in available roles. Sulzer, Inc. How do you do that?

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Retention Culture Nonprofit Leadership Leadership 215

NonProfit Leadership Center

NOVEMBER 4, 2024

The Nonprofit Leadership Center is pleased to welcome Andre Curry to our board of directors. He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement.

Nonprofit Leadership 211

Nonprofit Leadership Leadership Nonprofit governance and management Healthcare 211

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

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Recruitment Communication Values Marketing 264

NonProfit Leadership Alliance

AUGUST 22, 2023

In the world of nonprofits, first impressions matter. Your marketing materials play a crucial role in shaping the initial perception of your organization. Beyond aesthetics, effective marketing also bolsters credibility, showcasing professionalism and legitimacy to potential contributors. Good Marketing = More Donations!

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Marketing Marketing Nonprofits Nonprofit Leadership 130

Nonprofit Marketing Guide

JULY 5, 2023

If so, then you are likely a nonprofit thought leader! Nonprofit Expert + Marketing = Nonprofit Thought Leader Marketing is the main difference between experts and thought leaders. Experts are smart but don’t necessarily market themselves well, so few people beyond their inner circle recognize them.

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Leadership Nonprofits Marketing Marketing 188