Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… NonprofitPro shares 5 Unethical Social Media Practices All Nonprofits Should Avoid. Try these 4 Mental Models to Help You Tackle Tough Content Marketing Questions.

Communication 271

Communication Nonprofits Production Retention 271

Nonprofit Marketing Guide

OCTOBER 27, 2021

While your grandmother may have taught you that sending a thank you letter after receiving a gift is just the polite thing to do, that’s not the only reason nonprofits need to send them. Great communications emphasizing results and gratitude are the key to increasing your donor retention rate. Learn more and register.

Retention 252

Retention Nonprofits Communication Marketing 252

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective.

Communication 209

Communication Retention Nonprofits Advertising 209

NonProfit Leadership Center

JUNE 17, 2024

Although nonprofit jobs comprise about 10% of the American workforce, nonprofits are experiencing a workforce crisis. So how can nonprofits compete for top talent? Your nonprofit should emphasize the opportunity potential employees have to create impact in available roles. Sulzer, Inc.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. Remember that donor engagement and donor retention should be part of your fundraising plan.

Retention 209

Retention Nonprofits Communication Finance 209

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? And rightly so.

Marketing 234

Marketing Marketing Collaborations Values 234

Nonprofit Marketing Guide

APRIL 14, 2023

Let’s look at the most helpful articles, posts, and tips for nonprofit marketers. Try Boosting Your YouTube Views and Retention With Playlists. Enchanting Marketing answers the question What Is Good Writing? Does the nonprofit sector need to rebrand itself? Use YouTube? Lights, Camera, Conversion!

Marketing 169

Marketing Marketing Nonprofits Retention 169

Nonprofit Marketing Guide

FEBRUARY 14, 2023

According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. Way back in our 2017 Nonprofit Communications Trends Report, we found that communications effectiveness increases dramatically when you reach 3 FTE on communications. (You

Communication 218

Communication Retention Nonprofits Marketing 218

Nonprofit Marketing Guide

JANUARY 24, 2023

All nonprofits are using social media, but who can clearly articulate why? What are your nonprofit’s social media objectives? Last week, Kristina shared which social networks nonprofits said most helped them achieve their objectives in 2022 and which held the most promise for 2023. But what are those objectives exactly?

Retention 201

Retention Nonprofits Leadership Fundraising 201

Ann Green

JANUARY 4, 2024

I also hope 2023 was a successful year for your nonprofit organization. Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Donor retention should be a priority. Happy New Year!

Retention 178

Retention Nonprofits Communication Finance 178

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans. Have a plan in place.

Retention 220

Retention Communication Finance Food 220

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. Changes in Knowledge or Understanding followed with 52% of nonprofits choosing this objective.

Communication 217

Communication Retention Collaborations Nonprofits 217

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 208

Collaborations Public and Nonprofit Management Culture Leadership 208

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 215

Communication Nonprofit Administration and Development Nonprofits Retention 215

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

Communication 219

Communication Nonprofits Retention Activism 219

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 234

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 234

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels.

Marketing 154

Marketing Marketing Retention Communication 154

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 202

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 202

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Some Nonprofits don’t even ask their board of directors this question! Encourage first-time donors to join your Nonprofit’s monthly donor program.

Retention 130

Retention Values Communication Education 130

Affnetz

JUNE 1, 2023

It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. There’s just so much noise in the world, particularly in Nonprofit fundraising, and using compelling stories helps relate your message to your donors in a way they can understand. Sometimes they’ll help make the introduction.

Retention 130

Retention Values Communication Education 130

Ann Green

JANUARY 11, 2024

By Anne Stefanyk Donors want to know that their contributions matter to your nonprofit. According to Double the Donation’s donor retention guide , not receiving a proper thank-you is one of the top reasons donors stop giving. Often, nonprofits share donor stories to promote participation in planned and legacy giving programs.

Participation and motivation 294

Participation and motivation Nonprofits Universities Healthcare 294

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.

Marketing 157

Marketing Marketing Nonprofit Leadership Leadership 157

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector.

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 94

Retention Technology Nonprofits Communication 94

Affnetz

APRIL 23, 2024

Nonprofit Donor Management Software | Top 10 Premium Solutions / By Bala Guntipalli Introduction: Buying nonprofit donor management software can be tough, but this blog helps you understand the criteria and sort through the top players in the market.

Management 244

Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 244

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Find out How Nonprofits Can Use TikTok for Growth [Case Study + Examples]. Or if Instagram is more your thing, try Instagram for Nonprofits: 5 Tips to Get More Followers and Engagement.

Communication 180

Communication Nonprofits Production Retention 180

Nonprofit Marketing Guide

OCTOBER 12, 2018

I have neglected Pinterest on Mixed Links for a while so try these Top 12 Pinterest Tools for Marketers. M+R put together Frequent Advocacy Questions: What nonprofits need to know about advocacy during election season. Nonprofit Training Opportunities for You. Learn How to Cultivate Community With Facebook Groups.

Communication 173

Communication Retention Nonprofits Foundations 173

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. It’s a great strategy to use because when you send solicitation letters via direct mail, you’re providing people with a tangible way to interact with your nonprofit and support your mission.

Retention 113

Retention Production Management Communication 113

Nonprofit Marketing Guide

JANUARY 12, 2023

Pre-pandemic (March 2020), 67% of nonprofit communicators worked in an office or work site environment , with the rest split equally between home/remote or a hybrid of the two. This represented a shift in working locations for 64% of nonprofit communicators. It can be perfect for nonprofits and perfect for employees.

Communication 208

Communication Nonprofits Retention Management 208

Nonprofit Marketing Guide

NOVEMBER 30, 2020

We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.” It’s just a statement: I hate working for a nonprofit. ” It’s not even a search really. Be upfront.

Retention 193

Retention Food Nonprofits Nonprofit Organizations 193

Ann Green

JANUARY 26, 2022

In this post, I’ll tell you why monthly giving is important for your nonprofit, how to start or grow your program, and how to nurture it going forward. It raises your retention rate, too. The retention rate for monthly donors is an impressive 90%. That’s significantly higher than other retention rates.

Nonprofit Organizations 182

Nonprofit Organizations Nonprofit Organizations Retention Nonprofits 182

Nonprofit Marketing Guide

MARCH 15, 2019

New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. Today’s Mixed Links is a special round up of communications and marketing breakout sessions from this year’s conference. Meril’s. But that doesn’t mean we have to miss out on everything.

Communication 156

Communication Advertising Nonprofits Retention 156

Nonprofit Marketing Guide

SEPTEMBER 3, 2015

Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier. That match is a strong step towards donor retention. Side step these errors, and your nonprofit will be headed in a good direction. Guest Post by Gretchen Barry of NonprofitEasy.

Public and Nonprofit Management 231

Public and Nonprofit Management Construction Nonprofits Retention 231

NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. To help you out, we will cover six essential tools every nonprofit should have in 2025. They help you streamline tasks, reduce manual errors, and cut costs.

Technology 187

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 187

Nonprofit Marketing Guide

MARCH 13, 2024

In the nonprofit sector, our conversations often revolve around reaching and engaging our external audience – the people we serve and our donors. I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. This kind of oversight isn’t uncommon though.

Recruitment 216

Recruitment Retention Culture Communication 216

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. Actively market event volunteering opportunities. Use these three strategies to make your marketing efforts extra effective: Use a multichannel marketing strategy.

Recruitment 192

Recruitment Nonprofits Management Activism 192