Selfish Giving

MARCH 5, 2025

A great partnership newsletter makes retention easier and acquisition smarterand thats a winning formula. At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. Marketing Your Cause 1. My friend Ephraim Gopin is raising a red flag for nonprofits - because donors dont trust you.

Marketing 147

Marketing Marketing Values Foundations 147

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector.

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Nonprofit Tech for Good

MARCH 24, 2025

Donor retention can feel like a never-ending cycle. But some nonprofits have cracked the codenot by chasing endless new donors, but by inspiring loyalty in those they’ve already reached. 1) Prioritize effortless givingyour donors already do (Surprising because nonprofits underestimate the role of convenience in donor retention.)

Retention 58

Retention Nonprofits Values Management 58

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 187

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 187

Ann Green

FEBRUARY 11, 2025

Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Its important for you to diversify your revenue sources. The good news?

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. There are no refunds. To earn and claim your certificate: View all three webinars (6 hours of training).

Marketing 98

Marketing Marketing Fundraising Fundraising 98

Candid

JANUARY 23, 2025

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. Research shows the impact of prioritizing grassroots engagement and localized impact on nonprofit sustainability. Increased visibility and credibility A connected community amplifies your voice.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

Communication 277

Communication Retention Nonprofits Marketing 277

Marketing for the Modern Nonprofit

MARCH 19, 2025

Donor retention is more than just a fundraising metricits the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. So why is your world-changing organization called a “nonprofit”? What if we named things for what they’re not? We’d give teachers non-apples and fly non-cars.

Retention 52

Retention Recruitment Technology Marketing 52

Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… NonprofitPro shares 5 Unethical Social Media Practices All Nonprofits Should Avoid. Try these 4 Mental Models to Help You Tackle Tough Content Marketing Questions.

Communication 270

Communication Production Nonprofits Retention 270

NonProfit Quarterly

DECEMBER 2, 2024

Image credit: Tim Marshall on Unsplash Born as a small, local fundraising effort, GivingTuesday has grown in just over a decade into a global movement of generosity—and a cornerstone of fundraising for countless nonprofits here in the United States and abroad. With all of the noise, does anybody really notice individual nonprofits?”

Retention 127

Retention Education Education Leadership 127

Nonprofit Marketing Guide

OCTOBER 27, 2021

While your grandmother may have taught you that sending a thank you letter after receiving a gift is just the polite thing to do, that’s not the only reason nonprofits need to send them. Great communications emphasizing results and gratitude are the key to increasing your donor retention rate. Learn more and register.

Retention 251

Retention Nonprofits Communication Marketing 251

The NonProfit Times

JANUARY 9, 2025

ByJackie Sue Griffin The nonprofit world isnt what it used to be. To thrive during 2025, nonprofits must create workplaces where employees feel connected to the mission and see clear opportunities for growth. Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective.

Communication 209

Communication Retention Nonprofits Advertising 209

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. Remember that donor engagement and donor retention should be part of your fundraising plan.

Retention 213

Retention Nonprofits Communication Finance 213

NonProfit Leadership Center

JUNE 17, 2024

Although nonprofit jobs comprise about 10% of the American workforce, nonprofits are experiencing a workforce crisis. So how can nonprofits compete for top talent? Your nonprofit should emphasize the opportunity potential employees have to create impact in available roles. Sulzer, Inc.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Selfish Giving

DECEMBER 18, 2024

As we kick off 2025, Id love to schedule time to explore how we can help you tackle [specific problem your nonprofit can solve] and make this your best year yet. Plan an event around setting social impact goals or sharing important cause marketing trends for the year. DON'T make this about your nonprofit. Marketing Your Cause 1.

Law 130

Law Marketing Marketing Values 130

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? And rightly so.

Marketing 233

Marketing Marketing Collaborations Values 233

Nonprofit Marketing Guide

APRIL 14, 2023

Let’s look at the most helpful articles, posts, and tips for nonprofit marketers. Try Boosting Your YouTube Views and Retention With Playlists. Enchanting Marketing answers the question What Is Good Writing? Does the nonprofit sector need to rebrand itself? Use YouTube? Lights, Camera, Conversion!

Marketing 168

Marketing Marketing Nonprofits Retention 168

Nonprofit Marketing Guide

FEBRUARY 14, 2023

According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. Way back in our 2017 Nonprofit Communications Trends Report, we found that communications effectiveness increases dramatically when you reach 3 FTE on communications. (You

Communication 217

Communication Retention Nonprofits Marketing 217

Ann Green

JANUARY 4, 2024

I also hope 2023 was a successful year for your nonprofit organization. Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Donor retention should be a priority. Happy New Year!

Retention 181

Retention Nonprofits Communication Finance 181

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans. Have a plan in place.

Retention 223

Retention Communication Finance Food 223

Nonprofit Marketing Guide

JANUARY 24, 2023

All nonprofits are using social media, but who can clearly articulate why? What are your nonprofit’s social media objectives? Last week, Kristina shared which social networks nonprofits said most helped them achieve their objectives in 2022 and which held the most promise for 2023. But what are those objectives exactly?

Retention 200

Retention Nonprofits Leadership Fundraising 200

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. Changes in Knowledge or Understanding followed with 52% of nonprofits choosing this objective.

Communication 216

Communication Retention Collaborations Nonprofits 216

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels.

Marketing 156

Marketing Marketing Retention Communication 156

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

Communication 218

Communication Nonprofits Retention Activism 218

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Some Nonprofits don’t even ask their board of directors this question! Encourage first-time donors to join your Nonprofit’s monthly donor program.

Retention 130

Retention Values Communication Education 130

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.

Marketing 162

Marketing Marketing Nonprofit Leadership Leadership 162

Ann Green

JANUARY 11, 2024

By Anne Stefanyk Donors want to know that their contributions matter to your nonprofit. According to Double the Donation’s donor retention guide , not receiving a proper thank-you is one of the top reasons donors stop giving. Often, nonprofits share donor stories to promote participation in planned and legacy giving programs.

Participation and motivation 297

Participation and motivation Nonprofits Universities Healthcare 297

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 106

Retention Technology Nonprofits Communication 106

Affnetz

JUNE 1, 2023

It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. There’s just so much noise in the world, particularly in Nonprofit fundraising, and using compelling stories helps relate your message to your donors in a way they can understand. Sometimes they’ll help make the introduction.

Retention 130

Retention Values Communication Education 130

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. It’s a great strategy to use because when you send solicitation letters via direct mail, you’re providing people with a tangible way to interact with your nonprofit and support your mission.

Retention 129

Retention Production Management Communication 129