Nonprofit Marketing Guide

MARCH 24, 2023

I have never seen that before, but that means this week we have a double-helping of the most helpful articles, posts, and tips for nonprofit marketers. It’s time for Mixed Links… Here are 4 AI Controversies Marketers and Brands Should Avoid. New to nonprofit communications? Learn to choose the right ones.

Marketing 184

Marketing Marketing Recruitment Nonprofits 184

NonProfit Leadership Center

MARCH 6, 2023

Here at the Nonprofit Leadership Center, we believe spring is the perfect time to make plans for your personal and professional development. Writer Leo Tolstoy once said that “spring is the time of plans and projects.” We’ve launched 17 (yes, 17!!!!) REGISTER NEW! HINT: It’s more than just having a DEI statement.]

Nonprofit governance and management 288

Nonprofit governance and management Culture Leadership Nonprofits 288

Selfish Giving

DECEMBER 22, 2021

Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. These formats allow your prospect to see firsthand how a partnership with your nonprofit helped a business address a specific challenge.

Public and Nonprofit Management 246

Public and Nonprofit Management Recruitment Marketing Marketing 246

Nonprofit Marketing Guide

AUGUST 14, 2024

If there’s one thing nonprofit marketers could use more of, it is likely time and resources. Working with multiple social impact organizations, I constantly search for ways to optimize both and increase overall nonprofit productivity. During my journey, I have discovered the benefits of systematizing processes.

Production 243

Production Nonprofits Recruitment Management 243

Marketing for the Modern Nonprofit

FEBRUARY 5, 2025

As we enter a new year, your nonprofit is likely in the thick of goal-setting for fundraising, marketing , and more. However, achieving goals like increasing your capacity or improving team effectiveness is only possible with talented employees and the best way to source the most ideal additions to your team is through recruitment.

Recruitment 80

Recruitment Marketing Marketing Management 80

Top Nonprofits

FEBRUARY 13, 2025

Keeping pace with an increase in support is a great problem for nonprofits to have, whether youve surpassed your yearly fundraising goal earlier than expected or booked out your volunteer schedules. With more resources, your nonprofit can expand its programs and reach new mission-centric milestones.

Recruitment 52

Recruitment Marketing Marketing Public and Social Policy 52

Selfish Giving

JUNE 6, 2017

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).

Marketing 185

Marketing Marketing Recruitment Health 185

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. However, volunteers can quickly become another challenge for your event team if you don’t know how to effectively recruit and manage them.

Recruitment 196

Recruitment Nonprofits Management Activism 196

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 211

Collaborations Public and Nonprofit Management Culture Leadership 211

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? And rightly so.

Marketing 233

Marketing Marketing Collaborations Values 233

Selfish Giving

AUGUST 3, 2022

Some readers believed having a media partner helped recruitment, others didn't. have also experienced media companies wanting to create a program with nonprofits with the intention of selling those packages to their advertisers with no donation component for their nonprofit partners." Marketing Your Cause 1. Brain Food 1.

Recruitment 130

Recruitment Participation and motivation Marketing Marketing 130

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

Nonprofit Recruiting Tips to Attract Top Talents in 2025 Having the right people on board means the world. See how your nonprofit can attract top talent and grow together. After all, it’s a fierce competition on the employment market for both non-profit and for-profit organizations. million people in the U.S

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Ann Green

JANUARY 6, 2025

This is not just a job for your marketing department. Fundraising and recruitment Be sure to add your fundraising campaigns to your communications calendar. If your organization has specific times it needs to recruit volunteers, add that to your calendar, as well. All departments need to work together.

Communication 297

Communication Recruitment Homelessness Health 297

Ann Green

DECEMBER 6, 2022

This is not just a job for your marketing department. Fundraising and recruitment. If your organization has specific times it needs to recruit volunteers, add that to your calendar, as well. Nonprofit Editorial Calendars. Get Organized With a Nonprofit Editorial Calendar. All departments need to work together.

Communication 332

Communication Economic Issues Recruitment Homelessness 332

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Nonprofit Marketing Guide

APRIL 11, 2023

Over the last decade, I have tried and failed many times to see LinkedIn as a relevant social media platform for the nonprofit sector. Why LinkedIn is Getting More Nonprofit Attention Now But, I think, finally, that’s changed. I believe LinkedIn is now having its moment in the nonprofit sector as a legit social media network.

Nonprofits 228

Nonprofits Recruitment Marketing Marketing 228

The Volunteer Hub

FEBRUARY 17, 2023

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. Did you know that 47% of nonprofit leaders say recruiting sufficient volunteers is a big problem for their organization? If you’re wondering if social media can be an effective tool to recruit volunteers, the answer is yes.

Recruitment 91

Recruitment Values Universities Food 91

Selfish Giving

JUNE 20, 2017

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Pouring over the report, I came away with seven key takeaways for cause marketers. If you don't have all three, your cause marketing will never be on solid footing and you'll keep falling over!

Retail 178

Retail Marketing Marketing Children 178

Nonprofit Marketing Guide

MARCH 13, 2024

In the nonprofit sector, our conversations often revolve around reaching and engaging our external audience – the people we serve and our donors. I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. This kind of oversight isn’t uncommon though.

Recruitment 215

Recruitment Retention Culture Communication 215

Nonprofit Marketing Guide

MAY 27, 2022

It’s Friday so that means I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have TikTok campaigns, inclusive imagery, social media post ideas, how to recruit board members and more. Nonprofit Communications Training and Coaching for You….

Communication 173

Communication Recruitment Nonprofits Marketing 173

The NonProfit Times

MAY 14, 2024

Recent studies have estimated that more than 75% of current nonprofit executives plan to retire from their positions during the next five to seven years. In addition, it is estimated that 10% of nonprofits expect to hire a new executive director. What is your housing market like? Will your compensation package be attractive?

Recruitment 105

Recruitment Leadership Culture Associations 105

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 236

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 236

NonProfit Leadership Center

JUNE 17, 2024

Although nonprofit jobs comprise about 10% of the American workforce, nonprofits are experiencing a workforce crisis. So how can nonprofits compete for top talent? Your nonprofit should emphasize the opportunity potential employees have to create impact in available roles. Sulzer, Inc.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Bloomerang

JULY 29, 2024

Nonprofit membership models are all around us. Lots of household nonprofit brands, like the AARP, ACLU, Girl Scouts, Human Rights Campaign, and the YMCA, use a membership model. Your nonprofit’s natural constituency is the community you work in every day. Solicit your current members for their recruitment ideas.

Recruitment 75

Recruitment Collaborations Nonprofits Environmental 75

Nonprofit Tech for Good

AUGUST 21, 2020

By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. Nonprofit organizations also seek new ways to tackle their needs remotely. And yet, from the 1.5+ And yet, from the 1.5+

Recruitment 124

Recruitment Nonprofit Administration and Development Nonprofit Organizations Nonprofit Organizations 124

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector.

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 206

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 206

Selfish Giving

SEPTEMBER 15, 2021

This is a team that is already prepared for next year and ready to recruit new partners! Really bad and tasteless cause marketing. Marketing Your Cause 1. Should nonprofits follow suit? Does your nonprofit have a Twitter handle? ? Director, Cause Marketing, Heifer International , Remote 5. SPONSORED] ??

Marketing 147

Marketing Marketing Health Recruitment 147

The Volunteer Hub

MAY 16, 2023

Updated: 5/16/2023 By leveraging skill-based volunteers, nonprofit organizations can tap into a valuable pool of qualified talent and take on new challenges. Discover the benefits of skill-based volunteerism and how nonprofits can engage and recruit top talent with these 5 essential tips. Professionals want opportunity.

Recruitment 97

Recruitment Volunteerism Volunteerism Values 97

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 184

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 184

Nonprofit Marketing Guide

MAY 5, 2020

We have always been big on multi-channel marketing and we found that using email with our Facebook Group helped it grow substantially. A little background: We heard from so many people – especially in the earlier days of nonprofit marketing – that they felt alone and that no one understood what they did.

Recruitment 219

Recruitment Activism Marketing Marketing 219

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Advertise your nonprofit on social media Brand recognition is super important for nonprofits!

Advertising 83

Advertising Recruitment Nonprofits Healthcare 83

NonProfit Leadership Alliance

SEPTEMBER 25, 2024

According to recent volunteer statistics , volunteers represent a significant one-third of the nonprofit workforce. But volunteer management isn’t just about recruiting volunteers and telling them what to do. Truly embody your nonprofit’s mission. Mention relevant past professional experience.

Public and Nonprofit Management 239

Public and Nonprofit Management Leadership Recruitment Nonprofit Leadership 239

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment 59

Recruitment Retention Collaborations Nonprofits 59

Nonprofit Marketing Guide

OCTOBER 8, 2015

For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. I’ve worked with major nonprofits that have used the same theme for two, sometimes three years in a row, without a hiccup. Year-end may be time to recruit some help. December is coming. DECEMBER IS COMING!

Fundraising 219

Fundraising Fundraising Recruitment Advertising 219

Ann Green

MARCH 11, 2021

Your nonprofit website is a valuable tool for modern fundraising. As the focal point of almost all of your donor engagements , without your nonprofit website, you’d have trouble both recruiting new supporters and retaining current ones. Nonprofit website UX encompasses how users interact with your site. By Anne Stefanyk.

Advertising 226

Advertising Nonprofits Recruitment Health 226

Nonprofit Marketing Guide

MARCH 4, 2022

Welcome to another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Neil Patel has The Latest Marketing Trends & Predictions for 2022. Neil Patel has The Latest Marketing Trends & Predictions for 2022. New to video marketing?

Communication 154

Communication Recruitment Advertising Nonprofits 154