Ann Green

JANUARY 11, 2024

By Anne Stefanyk Donors want to know that their contributions matter to your nonprofit. Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. Often, nonprofits share donor stories to promote participation in planned and legacy giving programs.

Participation and motivation 294

Participation and motivation Nonprofits Universities Healthcare 294

Nonprofit Marketing Guide

AUGUST 16, 2021

Our mission at Nonprofit Marketing Guide is to help you: Learn Your Job. Our past research shows that 75% of nonprofit communications teams are organized in one of four ways based on how the workload for the team is created. Understand your team’s motivations by knowing their personal goals. Be a participant.

Participation and motivation 280

Participation and motivation Collaborations Communication Marketing 280

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 205

Marketing Marketing Participation and motivation Construction 205

Nonprofit Marketing Guide

JUNE 12, 2012

"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” Even marketing people aren’t sure.

Marketing 172

Marketing Marketing Participation and motivation Education 172

Nonprofit Marketing Guide

OCTOBER 19, 2016

Today’s post by Beth Kanter and Aliza Sherman gives you some insight into their new book The Happy Healthy Nonprofit: Strategies for Impact without Burnout. I also want to invite you to a FREE webinar they will be presenting for us next Tuesday – The Happy Healthy Marketer: Self-Care for Nonprofit Marketers.

Marketing 193

Marketing Marketing Energy Participation and motivation 193

Nonprofit Marketing Guide

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. This e-book brings together in one place all of the thinking, teaching, and writing I’ve been doing over the last two years on nonprofit content marketing.

Marketing 152

Marketing Marketing Participation and motivation Nonprofits 152

Nonprofit Marketing Guide

MARCH 14, 2012

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process. Want more good news? Love the daily blogging?

Marketing 160

Marketing Marketing Participation and motivation Nonprofits 160

Nonprofit Marketing Guide

JANUARY 27, 2021

Last week, we shared that we found in the 2021 Nonprofit Communications Trends Report that a majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic. We refer to this spectrum as CALM not BUSY.

Participation and motivation 300

Participation and motivation Collaborations Communication Leadership 300

Nonprofit Marketing Guide

SEPTEMBER 25, 2014

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” How do you tell an engaging story that protects participants’ privacy? Nonprofit Communications Storytelling'

Participation and motivation 207

Participation and motivation Ethics Philanthropy Nonprofits 207

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that.

Participation and motivation 166

Participation and motivation Nonprofits Education Education 166

Nonprofit Marketing Guide

MARCH 9, 2015

I hear it all the time from nonprofits: Our e-newsletter doesn’t work. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event.

Participation and motivation 222

Participation and motivation Collaborations Education Education 222

Nonprofit Marketing Guide

SEPTEMBER 15, 2011

Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language.

Participation and motivation 227

Participation and motivation Universities Leadership Education 227

Nonprofit Marketing Guide

SEPTEMBER 16, 2010

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.

Marketing 156

Marketing Marketing Participation and motivation Education 156

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 234

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 234

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

Nonprofit Marketing Guide

JUNE 4, 2015

You don’t always have to produce the content yourself to participate in these fun hashtags. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly. Search the hashtag, find a post you like, and retweet it, share it or re-gram it.

Participation and motivation 266

Participation and motivation Ethics Energy Food 266

Nonprofit Marketing Guide

NOVEMBER 2, 2012

Yesterday we opened the annual Nonprofit Communications Trends Survey for 2013 and we already have about 200 responses. Participate in our survey (more than 1,200 nonprofits did last year) and you can request a free copy of the 2013 Nonprofit Communications Trends Report, to be released in January. Nonprofit Training.

Disaster Relief 165

Disaster Relief Communication Participation and motivation Nonprofits 165

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications. The Doing Driver. The Thinking Driver.

Participation and motivation 195

Participation and motivation Nonprofits Education Education 195

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop.

Participation and motivation 174

Participation and motivation Children Environmental Values 174

Nonprofit Marketing Guide

JANUARY 8, 2019

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. Conversion Copywriting Conversion copywriting is persuasive writing that motivates immediate action, including clicking, donating, registering, etc.

Communication 212

Communication Participation and motivation Leadership Nonprofits 212

Nonprofit Marketing Guide

MAY 23, 2012

According to Event 360’s research, the average event participant secures at least three to four donors — the friends and family who sponsor their walk in the 5K or who come along with them to the party. But if you play it right, you can eventually transition the donor’s affinity from the participant to your organization and cause.

Participation and motivation 192

Participation and motivation Philanthropy Fundraising Fundraising 192

Nonprofit Marketing Guide

SEPTEMBER 23, 2014

We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. Part 2: Messages That Motivate. Option 2: Register for both Part 1 and Part 2 to get the sample calendars and learn how to craft messages that motivate action.

Participation and motivation 185

Participation and motivation Communication Marketing Marketing 185

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. To help you, we collected proven B2B green marketing tactics that work for tech companies. For example, start by participating in the Earth Hour initiative. Set Green Milestones.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. By integrating everything—CRM, marketing automation, and advanced analytics—they ensure every message you send resonates deeply with what your members care about.

Psychology 92

Psychology Participation and motivation Retention Technology 92

Nonprofit Marketing Guide

FEBRUARY 27, 2018

Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. As a nonprofit communications professional, you’ve got so many ideas. Your ED, the one person who could help put more resources toward your communications and marketing ideas, seems to have a hard time getting behind your ideas.

Marketing 131

Marketing Marketing Participation and motivation Recruitment 131

Ann Green

JULY 19, 2023

Recurring donors can provide valuable sustainable revenue for your nonprofit. By Philip Schmitz Acquiring recurring donors for your nonprofit can revolutionize your fundraising progress, helping you efficiently and effectively achieve your goals. Market your recurring gifts program. Market your recurring giving program.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Leadership Alliance

JANUARY 3, 2024

In the world of nonprofit professionals, there are those whose stories inspire, uplift, and ignite a passion for positive change. Ashley Baker, CNP ( Certified Nonprofit Professional ), is one of these individuals. A Bold Move Ashley’s path to the nonprofit sector was a winding one.

Public and Nonprofit Management 246

Public and Nonprofit Management Nonprofit Leadership Participation and motivation Universities 246

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Effective Marketing.

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. We have you covered!

Participation and motivation 212

Participation and motivation Communication Education Education 212

Nonprofit Marketing Guide

MAY 22, 2023

Writing personal profiles or stories for your newsletter or website is a great way to market your nonprofit, while also recognizing the experiences and contributions of a single person. Those contributions can come in many forms, whether as a program participant, supporter, influencer, or volunteer. Ask open-ended questions.

Participation and motivation 205

Participation and motivation Marketing Marketing Communication 205

Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2024

Nonprofit Social Media Marketing: How to Make an Impact Are you constantly struggling to post on your nonprofit organization’s social media channels? We get it – a social media marketing strategy that can resonate with your goals and audience and yet drives successful results can be quite daunting.

Non-Profits 96

Non-Profits Marketing Marketing Participation and motivation 96

Nonprofit Marketing Guide

OCTOBER 25, 2011

While this research is based on alumni giving, I bet it holds true for other kinds of nonprofits too. Guest Post by James Vineburgh, PhD, Director of Research and Marketing at Converge Consulting. Converge Consulting conducted a national study of 2050 alumni to examine donor attitudes, motivations, and behavior.

Education 173

Education Education Non-Profits Participation and motivation 173

Nonprofit Marketing Blog

NOVEMBER 13, 2012

A new study from Charity Dynamics and NTEN - the Nonprofit Donor Engagement Benchmark Study - as well as the hot off the presses Donor Perspectives Study from Blackbaud come to the same conclusions this week. Still, donors (especially younger donors) are embracing mobile technologies faster than nonprofits, according to the SONI report.

Participation and motivation 77

Participation and motivation Technology Fundraising Fundraising 77

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Participation and motivation 122

Participation and motivation Collaborations Nonprofits Activism 122

Nonprofit Marketing Guide

NOVEMBER 21, 2011

As nonprofit marketers, we can all probably relate to the situation Alice finds herself in during the first two chapters of Alice in Wonderland. While in hot pursuit of the white rabbit (our organizational goal), we come across a room filled with doors of various sizes (our marketing goals).

Participation and motivation 190

Participation and motivation Associations Children Communication 190

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. But did you know it’s also a great way to acquire new donors for your nonprofit? That’s right!

Participation and motivation 123

Participation and motivation Fundraising Fundraising Nonprofits 123

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. This could include animal-themed games and animal training sessions.

Fundraising 200

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 200