NonProfit PRO

JULY 10, 2024

Here are the top trending challenges nonprofit marketers are facing this year and how they're tackling them.

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Marketing Marketing Nonprofits Management 261

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

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Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

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Psychology Sociology Marketing Marketing 237

NonProfit PRO

JULY 18, 2024

Market research is part of the secret sauce for nonprofits' success. Here's how it can help your organization amplify its impact.

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Nonprofit Marketing Guide

OCTOBER 15, 2024

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).

Communication 202

Communication Marketing Marketing Public and Nonprofit Management 202

NonProfit PRO

JUNE 26, 2024

With new email marketing tools emerging, is it time to find new software for your organization? Here's what to keep in mind as you decide.

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Marketing Marketing Nonprofits Technology 260

NonProfit PRO

MAY 10, 2023

Nonprofit donors are increasingly immune to traditional marketing and advertising. That's why interactive marketing is so effective. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them.

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NonProfit PRO

MAY 1, 2024

Viral challenges can help nonprofits raise awareness and donations. Here's how to successfully leverage them in your digital marketing.

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Marketing Marketing Nonprofits 246

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

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Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI.

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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NonProfit PRO

AUGUST 5, 2024

Yapla and Cakemail partnered to offer "Yapla Newsletters," an integrated email marketing solution specifically designed for nonprofits.

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Marketing Marketing Nonprofits Technology 223

NonProfit PRO

AUGUST 10, 2023

The year's top Nonprofit Marketing Event is virtual and FREE. Redefine your strategies and leave a mark in the nonprofit world. Exciting news! Dive in from home and connect, learn, and innovate like never before. It's more than an event; it's a movement. Spaces are filling fast, and the energy is contagious. Don't wait!

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NonProfit PRO

NOVEMBER 16, 2022

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

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Ethics Marketing Marketing Nonprofits 290

NonProfit PRO

APRIL 5, 2022

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.

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Marketing Marketing Communication Nonprofits 290

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function. That’s not uncommon.

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Marketing Marketing Nonprofit Leadership Nonprofits 217

NonProfit PRO

MAY 15, 2024

Constant Contact announced Campaign Builder, a new way for nonprofits to automate their marketing campaigns.

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Marketing Marketing Nonprofits Technology 211

Nonprofit Marketing Guide

SEPTEMBER 8, 2023

Anyway, no time to dwell on that as we have the most helpful articles, posts, and tips for nonprofit marketers from the last week or so. This week we have a new directory of nonprofit consultants of color, how to avoid a shadowban on Instagram, lots of website and SEO tips, and more.

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Nonprofit Marketing Guide

SEPTEMBER 29, 2023

But for now, you can still get the most helpful articles, posts, and tips for nonprofit marketers from the last week or so right here. This week we have AI platforms and policies, social media engagement benchmarks for nonprofits, blog post ideas, bizsplaining, and more. Looking for social media engagement benchmarks?

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Marketing Marketing Nonprofits Communication 220

NonProfit PRO

MARCH 4, 2024

Here are three best practices for conducting market research effectively to help drive impact and take meaningful actions this year.

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Marketing Marketing Nonprofits 242

NonProfit PRO

AUGUST 3, 2022

Social media holidays are a great opportunity for nonprofits to engage with their communities and spread awareness about the work they do. But what are social media holidays? And how can you make the most of them? .

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Marketing Marketing Nonprofits 278

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

NonProfit PRO

JULY 26, 2023

In this episode of The NonProfit Voice Tech Series, Abigayle Tobia, vice president of philanthropy at Verland, and Erik Tomalis, chief evangelist and director of business development at Virtuous, join Mark Becker, editorial advisory board member for NonProfit PRO, to discuss how marketing automation can simplify tasks.

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NonProfit PRO

JANUARY 16, 2025

The nonprofit sector is on the brink of a creative revolution. And, paradoxically, the TikTok ban may help it arrive.

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Marketing Marketing Nonprofits 246

NonProfit PRO

APRIL 16, 2024

When it comes to marketing, nonprofits often find themselves at a disadvantage, but unconventional strategies can help boost their reach.

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Marketing Marketing Nonprofits 189

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

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Marketing Marketing Entrepreneurship Participation and motivation 284

Nonprofit Marketing Guide

JUNE 18, 2024

Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!

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NonProfit PRO

MAY 24, 2023

Using data that’s available, nonprofit marketing teams can set trigger marketing to increase response and engagement. Let’s take a look at four examples.

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Marketing Marketing Nonprofits 264

NonProfit PRO

MARCH 7, 2024

When connecting with your audience, remember millennials and Gen Zers make up most of the population. Gamifying outreach can engage them.

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Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

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Marketing Marketing Participation and motivation Construction 205

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

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Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

OCTOBER 12, 2023

Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format people will find attractive and relevant. Second, use that content to further your nonprofit’s marketing objectives.

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Nonprofit Marketing Guide

NOVEMBER 9, 2023

In the nonprofit sector, we marketers are all too familiar with this. Start here: Always Define Your Scope – Clarify what you want to achieve with your marketing project. Producing Donor Engagement Campaigns Using a CRM system such as Salesforce for Nonprofits demonstrates Quality Management at its finest.

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Ann Green

JANUARY 13, 2025

I hope 2024 was a successful year for your nonprofit organization. Your nonprofit should do the same. Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing.

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NonProfit PRO

OCTOBER 3, 2023

IT leaders across a broad range of industries celebrated this announcement, and today we invite nonprofit marketing and fundraising leaders to join in. Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

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NonProfit PRO

AUGUST 7, 2023

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

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Marketing Marketing Fundraising Fundraising 246

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

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