Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

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Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 236

Psychology Sociology Marketing Marketing 236

NonProfit PRO

JULY 18, 2024

Market research is part of the secret sauce for nonprofits' success. Here's how it can help your organization amplify its impact.

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Nonprofit Marketing Guide

OCTOBER 15, 2024

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).

Communication 201

Communication Marketing Marketing Public and Nonprofit Management 201

NonProfit PRO

JUNE 26, 2024

With new email marketing tools emerging, is it time to find new software for your organization? Here's what to keep in mind as you decide.

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NonProfit PRO

MAY 1, 2024

Viral challenges can help nonprofits raise awareness and donations. Here's how to successfully leverage them in your digital marketing.

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Selfish Giving

MARCH 5, 2025

At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. How to do cause marketing with a chain of furniture stores - and why the "Bob" in Bob's Discount Furniture was a perfect fit for this campaign. Marketing Your Cause 1. Is Gen Z a target audience for your nonprofit?

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Marketing Marketing Values Foundations 147

NonProfit Leadership Center

NOVEMBER 4, 2024

The Nonprofit Leadership Center is pleased to welcome Andre Curry to our board of directors. He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement.

Nonprofit Leadership 211

Nonprofit Leadership Leadership Nonprofit governance and management Healthcare 211

Ann Green

FEBRUARY 11, 2025

Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Its important for you to diversify your revenue sources. The good news?

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Nonprofits Environmental Charitable Contribution Volunteerism 165

NonProfit PRO

AUGUST 5, 2024

Yapla and Cakemail partnered to offer "Yapla Newsletters," an integrated email marketing solution specifically designed for nonprofits.

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Marketing Marketing Nonprofits Technology 223

Nonprofit Tech for Good

DECEMBER 27, 2024

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). Cybersecurity at your nonprofit must be a priority in 2024.

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Ann Green

NOVEMBER 26, 2024

Effective financial management is critical for your nonprofit to grow and thrive long-term. By Jon Osterburg If you work for a new nonprofit, your team’s primary goal is probably to get your operations off the ground and start furthering your mission. Explore four considerations for achieving financial sustainability. Methodology.

Nonprofit governance and management 147

Nonprofit governance and management Finance Nonprofit Finance Nonprofits 147

NonProfit PRO

MAY 15, 2024

Constant Contact announced Campaign Builder, a new way for nonprofits to automate their marketing campaigns.

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Marketing Marketing Nonprofits Technology 211

Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. There are no refunds. To earn and claim your certificate: View all three webinars (6 hours of training).

Marketing 98

Marketing Marketing Fundraising Fundraising 98

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

NonProfit PRO

MARCH 10, 2025

Here are three mistakes nonprofits must be aware of to avoid common pitfalls in omnichannel marketing efforts.

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Marketing Marketing Nonprofits Communication 165

Nonprofit Marketing Guide

JUNE 18, 2024

Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!

Marketing 245

Marketing Marketing Collaborations Leadership 245

NonProfit Leadership Alliance

DECEMBER 4, 2024

While artificial intelligence (AI) is becoming more prevalent across society, its use growing especially quickly in the nonprofit sector. If your nonprofit hasn’t yet incorporated AI into its work, there is no time like the present to get started! In this guide, we’ll discuss three tips for doing just that.

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Nonprofit Marketing Guide

JANUARY 14, 2025

If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. We give you permission to stop doing the things that overwhelm you and offer a fresh perspective on what nonprofit communicators really need to focus on in 2025. Hows 2025 treating you so far?

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Culture Communication Marketing Marketing 199

NonProfit PRO

MARCH 4, 2024

Here are three best practices for conducting market research effectively to help drive impact and take meaningful actions this year.

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Marketing Marketing Nonprofits 242

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 205

Marketing Marketing Participation and motivation Construction 205

Nonprofit Tech for Good

OCTOBER 27, 2024

Small and medium-sized nonprofits could apply for the verified badge, but the vast majority of applications were declined. It’s been a frustrating experience for many nonprofits since verified pages and accounts get more organic reach in the feed. Fees start at $14.99 As far as the benefits of the $14.99 a month blue check?

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Nonprofit Tech for Good

DECEMBER 19, 2024

The top 10 posts on Nonprofit Tech for Good in 2024 reflect the trends that nonprofits were most interested in this past year. Happy holidays and cheers to 2025 Upcoming Certificate Programs In 2025, Nonprofit Tech for Good will offer three low-cost certificate programs for nonprofit professionals.

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Nonprofit Tech for Good

OCTOBER 17, 2024

AI is not going to replace digital marketers and fundraisers, but when used effectively, AI can help you become a more efficient and successful digital marketer and fundraiser.

Marketing 91

Marketing Marketing Fundraising Fundraising 91

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Later, you can migrate the less critical data.

Fundraising 117

Fundraising Fundraising Public and Nonprofit Management Non-Profits 117

NonProfit Leadership Alliance

NOVEMBER 13, 2024

What motivates someone to dedicate their career to both clinical social work and the nonprofit sector? A Path Rooted in Social Service Keenen Stevenson’s introduction to the nonprofit sector began early in his career when he worked with Court Appointed Special Advocates ( CASA ) for Children of D.C.

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Nonprofit Administration and Development Nonprofit Leadership Education Education 246

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

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Candid

NOVEMBER 5, 2024

Partnerships between nonprofit organizations and for-profit companies to boost workplace volunteering and community impact can create significant value for both parties. Here are five takeaways from the 2024 Civic 50 Report that nonprofit leaders can leverage to expand or initiate successful corporate partnerships: 1.

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Collaborations Recruitment 111

NonProfit PRO

MARCH 7, 2024

When connecting with your audience, remember millennials and Gen Zers make up most of the population. Gamifying outreach can engage them.

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Marketing Marketing Fundraising Fundraising 246

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Participation and motivation 129

Participation and motivation Collaborations Nonprofits Activism 129

NonProfit PRO

JANUARY 16, 2025

The nonprofit sector is on the brink of a creative revolution. And, paradoxically, the TikTok ban may help it arrive.

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Marketing Marketing Nonprofits 246

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

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Marketing Marketing Values Technology 261

The Chronicle of Philanthropy

JULY 10, 2023

By Sara Herschander Nonprofits are still struggling to recruit workers and are being hit with higher-than-normal prices, despite signs that inflation is easing and the labor market is cooling down.

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Recruitment Nonprofits Marketing Marketing 331

Nonprofit Tech for Good

MARCH 9, 2025

By Shannon Whitehead , Content Strategist at Neon One a software that connects nonprofits with the technology and resources that empower them to build a community of generosity.

Participation and motivation 109

Participation and motivation Nonprofits Technology Recruitment 109

Bloomerang

OCTOBER 24, 2024

Most nonprofits rely on a few annual fundraising events to bring in much-needed donations and to raise awareness for their cause. No matter what event format your nonprofit is considering, you will need to take key event planning steps to make your fundraising event a success. Collect donations from event tickets/participation.

Recruitment 104

Recruitment Nonprofits Management Food 104

NonProfit PRO

SEPTEMBER 28, 2023

The nonprofit sector has not been immune to the challenges presented by the job market over the past three years. In light of this, the National Council of Nonprofits has released striking findings from its second Nonprofit Workforce Survey in a new report.

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Nonprofit Marketing Guide

AUGUST 8, 2024

Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio After 15 years working as a journalist, I joined the third-sector marketing world in 2023 and haven’t looked back since. This series lets you describe your workday in your own words.

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Communication Nonprofits Collaborations Food 267