Dr. James explains the power of giving: why leading with a gift always wins
iMarketSmart
MAY 22, 2023
It can come not only from the nonprofit, but also from a supporting community. Administrators like these events. One group of data analysis researchers noted, “Special events are generally accepted to be the least cost-effective way for nonprofits to raise revenue.”[14] Journal of Marketing, 80 (4), 56-71. [7]
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