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Dr. James explains the power of giving: why leading with a gift always wins

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Journal of Marketing, 80 (4), 56-71. [7] Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior. Organizational Behavior and Human Decision Processes, 137 , 112-122. [8] Nonprofit and Voluntary Sector Quarterly, 46 (4), 817-836. J., & Hult, G.