Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

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Non-Profits Marketing Marketing Management 224

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 231

Psychology Sociology Marketing Marketing 231

NonProfit PRO

MAY 11, 2022

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. People want to associate with brands and organizations that align with their societal values more than ever. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission.

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Marketing Marketing Associations Nonprofits 321

Nonprofit Marketing Guide

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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Marketing Marketing Fundraising Fundraising 277

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

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Marketing Marketing Entrepreneurship Participation and motivation 286

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

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Marketing Marketing Recruitment Production 225

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

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Marketing Marketing Recruitment Nonprofits 195

Nonprofit Marketing Guide

FEBRUARY 1, 2024

Discerning whether the AI-generated content has been filtered through or embraces points of view that are inconsistent with or contrary to the organization’s values. If you provide the right prompts, AI can create all of the content needed for months-long multi-channel marketing campaigns.

Communication 220

Communication Marketing Marketing Ethics 220

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2022

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

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Values Production Psychology Associations 143

Marketing for the Modern Nonprofit

JUNE 14, 2024

In this guide, we’ll discuss some of the ways your nonprofit can leverage AI to support its mission and walk through a framework for responsible AI use that will help you uphold your organization’s values as you incorporate these tools into your operations. Let’s dive in!

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Values Ethics Collaborations Retention 62

NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

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Marketing Marketing Values Nonprofits 331

Nonprofit Marketing Guide

DECEMBER 18, 2019

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement. What is it and how do you get one?

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Values Homelessness Production Nonprofits 150

Nonprofit Marketing Guide

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. In the marketing world, this is called focusing on benefits, not features.

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Values Altruism and Helping Production Nonprofits 137

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

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Marketing Marketing Collaborations Values 229

Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. How Jargon Destroys Nonprofit Fundraising & Marketing. In a way, the COVID-19 outbreak has forced us to keep things simple since we’re limited in what we can do, especially outside the house. Again, you want your donors to understand you.

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Values Food Communication Activism 178

Nonprofit Megaphone

NOVEMBER 4, 2022

However, there’s one area where you shouldn’t cut: marketing. The truth is that even in tough times, your marketing efforts can pay dividends by helping you build support for your organization and reach new people who may be interested in what you do. There are many reasons to continue marketing when times are tough.

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Values Marketing Marketing Nonprofit governance and management 52

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2024

In this article, we look at how implementing sustainable changes to your household can impact the value of your property in a positive way. Chapters Understanding property value How much you bought your house for, or how much you may potentially resell it for in the future is not actually how much your home is worth.

Values 52

Values Energy Environmental Insurance 52

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

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Marketing Marketing Collaborations Advertising 78

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2022

How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?

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Values Production Communication Marketing 94

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Sadly, on average, one-time gifts have no monetary value at all.

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Values Fundraising Fundraising Philanthropy 131

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.

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Marketing Marketing Advertising Communication 314

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

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Marketing Marketing Finance Advertising 185

Nonprofit Marketing Guide

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

Communication 260

Communication Marketing Marketing Public and Nonprofit Management 260

Nonprofit Marketing Guide

JULY 23, 2020

Same goes for daily papers and TV stations in mid-size to large markets. Of course, everyone wants to land in the Wall Street Journal or New York Times , but the competition is fierce. One way to potentially reap at least some limited coverage is to pitch to smaller daily or weekly newspapers in your area and also local radio talk shows.

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Values Advertising Associations Leadership 251

Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

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Marketing Marketing Production Activism 142

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.

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Marketing Marketing Nonprofits Values 124

NonProfit Leadership Alliance

AUGUST 22, 2023

Your marketing materials play a crucial role in shaping the initial perception of your organization. Beyond aesthetics, effective marketing also bolsters credibility, showcasing professionalism and legitimacy to potential contributors. Good Marketing = More Donations! In the world of nonprofits, first impressions matter.

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Marketing Marketing Nonprofits Nonprofit Leadership 130

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.

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Marketing Marketing Production Values 144

Stanford Social Innovation Review

MAY 25, 2023

By Daniela Blei Shifting consumer values can combine with market forces to green the economy.

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Values Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 11, 2024

How Pragmatic Marketing Can Boost Your Tax Services Sales Discover how implementing Pragmatic Marketing can enhance your tax services sales. Learn strategies to effectively understand client needs, optimize your marketing efforts, and build lasting relationships. Understand Your Target Market 2. Chapters 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Education 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 19, 2024

The Evolution of Digital Marketing in Denver Denver, often affectionately referred to as the “Mile-High City,” is not just about breathtaking landscapes and craft beer. This blog post will take you on a humorous and insightful ride through the evolution of digital marketing in Denver. The answer is simple.

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Marketing Marketing Collaborations Culture 52

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. But each of those focuses can gain your organization more donors by communicating a strong value proposition.

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Values Nonprofits Children Communication 52

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Let me introduce Community Centric Marketing (the sister of our favorite topic Community-Centric Fundraising ).

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Marketing Marketing Non-Profits Technology 152

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Email Marketing Tips for 2023. Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Include Videos.

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Marketing Marketing Production Retail 145

Stanford Social Innovation Review

SEPTEMBER 7, 2023

trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.

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Marketing Marketing Public and Social Policy Governance 116

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

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Marketing Marketing Management Values 169

NonProfit Quarterly

APRIL 3, 2024

Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This is no small matter.

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Values Public and Nonprofit Management Construction Finance 124