Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 234

Psychology Sociology Marketing Marketing 234

NonProfit PRO

NOVEMBER 16, 2022

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

Ethics 290

Ethics Marketing Marketing Nonprofits 290

NonProfit PRO

SEPTEMBER 21, 2022

A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor. Here are five advantages of this strategy.

Marketing 278

Marketing Marketing 278

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG). I hope this helps you move your planning forward!

Marketing 223

Marketing Marketing Nonprofits Communication 223

NonProfit PRO

JUNE 26, 2024

With new email marketing tools emerging, is it time to find new software for your organization? Here's what to keep in mind as you decide.

Marketing 260

Marketing Marketing Nonprofits Technology 260

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 286

Marketing Marketing Entrepreneurship Participation and motivation 286

NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

Marketing 331

Marketing Marketing Values Nonprofits 331

NonProfit PRO

JANUARY 25, 2023

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

Marketing 264

Marketing Marketing 264

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

Communication 236

Communication Marketing Marketing Nonprofits 236

NonProfit PRO

APRIL 13, 2023

The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.

Marketing 264

Marketing Marketing 264

NonProfit PRO

JULY 10, 2024

Here are the top trending challenges nonprofit marketers are facing this year and how they're tackling them.

Marketing 261

Marketing Marketing Nonprofits Management 261

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing. “Spend the money.”

Marketing 217

Marketing Marketing Nonprofits Energy 217

NonProfit PRO

JULY 18, 2024

Market research is part of the secret sauce for nonprofits' success. Here's how it can help your organization amplify its impact.

Marketing 246

Marketing Marketing Nonprofits 246

NonProfit PRO

MAY 10, 2023

Nonprofit donors are increasingly immune to traditional marketing and advertising. That's why interactive marketing is so effective. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them.

Marketing 264

Marketing Marketing Advertising Nonprofits 264

Nonprofit Marketing Guide

JUNE 18, 2024

Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!

Marketing 243

Marketing Marketing Collaborations Leadership 243

Nonprofit Marketing Guide

OCTOBER 15, 2024

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).

Communication 201

Communication Marketing Marketing Public and Nonprofit Management 201

NonProfit PRO

MAY 24, 2023

Using data that’s available, nonprofit marketing teams can set trigger marketing to increase response and engagement. Let’s take a look at four examples.

Marketing 264

Marketing Marketing Nonprofits 264

NonProfit PRO

MAY 1, 2024

Here's how to successfully leverage them in your digital marketing. Viral challenges can help nonprofits raise awareness and donations.

Marketing 246

Marketing Marketing Nonprofits 246

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 203

Marketing Marketing Participation and motivation Construction 203

NonProfit PRO

JUNE 5, 2023

Effectively incorporating capital campaigns into your general marketing campaigns can inspire donors to contribute not only to specific projects but also to the overall mission of your organization. Let’s explore strategies to integrate this approach into your fundraising.

Marketing 278

Marketing Marketing Fundraising Fundraising 278

NonProfit PRO

MAY 2, 2023

Learn how to market special occasion fundraising to boost revenue. Holidays and birthdays are great opportunities for connecting and engaging with supporters.

Marketing 264

Marketing Marketing Fundraising Fundraising 264

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

Marketing 246

Marketing Marketing Technology Nonprofits 246

Nonprofit Marketing Guide

OCTOBER 12, 2023

Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format people will find attractive and relevant. Second, use that content to further your nonprofit’s marketing objectives. Want to learn more?

Marketing 227

Marketing Marketing Education Education 227

Nonprofit Marketing Guide

FEBRUARY 1, 2024

If you provide the right prompts, AI can create all of the content needed for months-long multi-channel marketing campaigns. Nonprofit Marketing Guide is also working on a set of best practices and sample policies around AI that we will share later this spring.

Communication 223

Communication Marketing Marketing Ethics 223

NonProfit PRO

OCTOBER 3, 2023

IT leaders across a broad range of industries celebrated this announcement, and today we invite nonprofit marketing and fundraising leaders to join in. Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

Marketing 246

Marketing Marketing Collaborations Fundraising 246

NonProfit PRO

MARCH 26, 2024

Marketing failures sometimes may be tied to leadership toward the top of the organization. Here's why — plus tips to remedy these issues.

Marketing 241

Marketing Marketing Leadership 241

NonProfit PRO

AUGUST 5, 2024

Yapla and Cakemail partnered to offer "Yapla Newsletters," an integrated email marketing solution specifically designed for nonprofits.

Marketing 223

Marketing Marketing Nonprofits Technology 223

NonProfit PRO

MARCH 4, 2024

Here are three best practices for conducting market research effectively to help drive impact and take meaningful actions this year.

Marketing 242

Marketing Marketing Nonprofits 242

Nonprofit Marketing Guide

NOVEMBER 9, 2023

In the nonprofit sector, we marketers are all too familiar with this. Start here: Always Define Your Scope – Clarify what you want to achieve with your marketing project. The post Use Project Management Techniques to Help Your Marketing Succeed appeared first on Nonprofit Marketing Guide. And who doesn’t want that?

Management 240

Management Marketing Marketing Activism 240

NonProfit PRO

AUGUST 7, 2023

Here’s how you can optimize your digital marketing efforts this giving season. Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 227

Non-Profits Marketing Marketing Management 227

NonProfit PRO

AUGUST 10, 2023

The year's top Nonprofit Marketing Event is virtual and FREE. Exciting news! Dive in from home and connect, learn, and innovate like never before. It's more than an event; it's a movement. Redefine your strategies and leave a mark in the nonprofit world. Spaces are filling fast, and the energy is contagious. Don't wait!

Marketing 245

Marketing Marketing Energy Nonprofits 245

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. should be added to the document.

Marketing 223

Marketing Marketing Nonprofit Leadership Nonprofits 223

NonProfit PRO

JUNE 7, 2023

Geared for Marketing and Fundraising leaders, this webinar series provides an understanding of what cloud is (and isn’t), explores nonprofit applications of technology, and provides action steps for you to assess and advocate for your own technology use. As a nonprofit leader, staying informed about technology has become increasing difficult.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

NonProfit PRO

OCTOBER 19, 2023

What do marketing and fundraising leaders need to know about the cloud? The cloud powers many of today’s most vital fundraising and marketing tools and strategies, yet 96% of nonprofit leaders self-identify as being at the beginning of their cloud journey. Simply put, a lot! Ready to find out where your organization falls?

Marketing 242

Marketing Marketing Fundraising Fundraising 242

NonProfit PRO

MAY 18, 2023

Geared for Marketing and Fundraising leaders, this webinar series provides an understanding of what cloud is (and isn’t), explores nonprofit applications of technology, and provides action steps for you to assess and advocate for your own technology use. As a nonprofit leader, staying informed about technology has become increasing difficult.

Marketing 244

Marketing Marketing Fundraising Fundraising 244