Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

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Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 224

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NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

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Marketing Marketing Fundraising Fundraising 286

NonProfit PRO

JUNE 26, 2024

With new email marketing tools emerging, is it time to find new software for your organization? Here's what to keep in mind as you decide.

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Marketing Marketing Nonprofits Technology 260

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

Communication 233

Communication Marketing Marketing Nonprofits 233

Nonprofit Marketing Guide

JUNE 18, 2024

Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!

Marketing 240

Marketing Marketing Collaborations Leadership 240

NonProfit PRO

FEBRUARY 5, 2024

Here is some guidance as you get creative with your marketing. If you want to get attention, you have to stand out from the crowd.

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Marketing Marketing 264

NonProfit PRO

JULY 18, 2024

Market research is part of the secret sauce for nonprofits' success. Here's how it can help your organization amplify its impact.

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Marketing Marketing Nonprofits 246

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.

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Marketing Marketing Nonprofit Leadership Leadership 159

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

Marketing 272

Marketing Marketing Nonprofits Activism 272

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 286

Marketing Marketing Entrepreneurship Participation and motivation 286

NonProfit PRO

AUGUST 5, 2024

Yapla and Cakemail partnered to offer "Yapla Newsletters," an integrated email marketing solution specifically designed for nonprofits.

Marketing 223

Marketing Marketing Nonprofits Technology 223

Nonprofit Marketing Guide

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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Marketing Marketing Fundraising Fundraising 277

NonProfit PRO

JULY 10, 2024

Here are the top trending challenges nonprofit marketers are facing this year and how they're tackling them.

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Marketing Marketing Nonprofits Management 261

Nonprofit Marketing Guide

OCTOBER 25, 2021

Email marketing platform GetResponse has released some email marketing benchmarks data you might be interested in. The post Email Marketing Benchmarks for Nonprofits appeared first on Nonprofit Marketing Guide. To get this data, GetResponse analyzed 5.5 They only looked at active senders with at least 1,000 contacts.

Marketing 275

Marketing Marketing Nonprofits Activism 275

NonProfit PRO

AUGUST 22, 2022

Constant Contact, a digital marketing platform, announced the launch of SMS Marketing, a new feature that enables organizations to leverage text message campaigns to reach, engage, and retain their customers.

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Marketing Marketing 245

Nonprofit Marketing Guide

OCTOBER 12, 2023

Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format people will find attractive and relevant. Second, use that content to further your nonprofit’s marketing objectives. Want to learn more?

Marketing 224

Marketing Marketing Education Education 224

NonProfit PRO

MAY 1, 2024

Here's how to successfully leverage them in your digital marketing. Viral challenges can help nonprofits raise awareness and donations.

Marketing 246

Marketing Marketing Nonprofits 246

NonProfit PRO

JULY 25, 2022

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it.

Marketing 290

Marketing Marketing 290

Nonprofit Marketing Guide

JANUARY 3, 2023

We are still going through the data for our 2023 Nonprofit Communications Trends Report coming out later this month, but here is what I have found out from my other sources (aka the Internet) about what’s going to happen in the marketing world in 2023. General Marketing Trends. 80+ Content Marketing Trends for Success in 2023.

Marketing 216

Marketing Marketing Communication Nonprofits 216

NonProfit PRO

AUGUST 15, 2022

Read on for seven best practices to adopt to market on Twitter successfully. However, to enjoy these benefits, you must create a strategy that considers the unique features and qualities of this platform.

Marketing 278

Marketing Marketing Nonprofits 278

NonProfit PRO

JANUARY 25, 2023

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

Marketing 264

Marketing Marketing 264

Nonprofit Marketing Guide

FEBRUARY 1, 2024

If you provide the right prompts, AI can create all of the content needed for months-long multi-channel marketing campaigns. Nonprofit Marketing Guide is also working on a set of best practices and sample policies around AI that we will share later this spring.

Communication 220

Communication Marketing Marketing Ethics 220

Nonprofit Marketing Guide

JUNE 20, 2023

Our senior advisor, Anysa Holder, talked about how nonprofit marketers are using AI this past March in Unlocking the Power of AI for Nonprofit Communications. Marketers are mainly using generative AI for: Market Research: You can use an AI tool to tell you what the most popular nonprofits are in your area.

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Marketing Marketing Production Communication 216

Nonprofit Marketing Guide

FEBRUARY 25, 2021

We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. Instead, good marketers focus on narrowing their work down to getting the right message to the right person at the right time. Read more posts about marketing technology and software.

Marketing 286

Marketing Marketing Nonprofits Communication 286

NonProfit PRO

APRIL 13, 2023

The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.

Marketing 264

Marketing Marketing 264

Nonprofit Marketing Guide

NOVEMBER 9, 2023

In the nonprofit sector, we marketers are all too familiar with this. Start here: Always Define Your Scope – Clarify what you want to achieve with your marketing project. The post Use Project Management Techniques to Help Your Marketing Succeed appeared first on Nonprofit Marketing Guide. And who doesn’t want that?

Management 237

Management Marketing Marketing Activism 237

NonProfit PRO

SEPTEMBER 21, 2022

A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor. Here are five advantages of this strategy.

Marketing 278

Marketing Marketing 278

NonProfit PRO

NOVEMBER 16, 2022

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

Ethics 290

Ethics Marketing Marketing Nonprofits 290

NonProfit PRO

MAY 10, 2023

Nonprofit donors are increasingly immune to traditional marketing and advertising. That's why interactive marketing is so effective. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them.

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Marketing Marketing Advertising Nonprofits 264

NonProfit PRO

MAY 24, 2023

Using data that’s available, nonprofit marketing teams can set trigger marketing to increase response and engagement. Let’s take a look at four examples.

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Marketing Marketing Nonprofits 264

Nonprofit Marketing Guide

AUGUST 9, 2023

If you’re like many nonprofit marketers I know, you’re all about making a positive impact in the world through your work. As a nonprofit marketer, it isn’t rare for us to encounter various challenges – from tight deadlines and competing priorities to limited resources. Connecting with these groups works wonders.

Health 192

Health Marketing Marketing Nonprofits 192

NonProfit PRO

MAY 11, 2022

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.

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NonProfit PRO

OCTOBER 3, 2023

IT leaders across a broad range of industries celebrated this announcement, and today we invite nonprofit marketing and fundraising leaders to join in. Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

Marketing 246

Marketing Marketing Collaborations Fundraising 246

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

Marketing 246

Marketing Marketing Technology Nonprofits 246

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. should be added to the document.

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