Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG). I hope this helps you move your planning forward!

Marketing 225

Marketing Marketing Nonprofits Communication 225

NonProfit PRO

FEBRUARY 5, 2024

Here is some guidance as you get creative with your marketing. If you want to get attention, you have to stand out from the crowd.

Marketing 264

Marketing Marketing 264

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 289

Marketing Marketing Entrepreneurship Participation and motivation 289

NonProfit PRO

JUNE 26, 2024

With new email marketing tools emerging, is it time to find new software for your organization? Here's what to keep in mind as you decide.

Marketing 260

Marketing Marketing Nonprofits Technology 260

Selfish Giving

MARCH 5, 2025

At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. How to do cause marketing with a chain of furniture stores - and why the "Bob" in Bob's Discount Furniture was a perfect fit for this campaign. Marketing Your Cause 1. Plus, I may need a place to stay down the road!

Marketing 147

Marketing Marketing Values Foundations 147

NonProfit PRO

JULY 10, 2024

Here are the top trending challenges nonprofit marketers are facing this year and how they're tackling them.

Marketing 261

Marketing Marketing Nonprofits Management 261

NonProfit PRO

JULY 18, 2024

Market research is part of the secret sauce for nonprofits' success. Here's how it can help your organization amplify its impact.

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Marketing Marketing Nonprofits 246

Nonprofit Marketing Guide

JUNE 18, 2024

Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!

Marketing 245

Marketing Marketing Collaborations Leadership 245

Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

Marketing 98

Marketing Marketing Fundraising Fundraising 98

Nonprofit Marketing Guide

OCTOBER 15, 2024

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).

Communication 201

Communication Marketing Marketing Public and Nonprofit Management 201

NonProfit PRO

MAY 1, 2024

Here's how to successfully leverage them in your digital marketing. Viral challenges can help nonprofits raise awareness and donations.

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Marketing Marketing Nonprofits 246

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 205

Marketing Marketing Participation and motivation Construction 205

Nonprofit Tech for Good

OCTOBER 17, 2024

AI is not going to replace digital marketers and fundraisers, but when used effectively, AI can help you become a more efficient and successful digital marketer and fundraiser.

Marketing 95

Marketing Marketing Fundraising Fundraising 95

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

NonProfit PRO

AUGUST 5, 2024

Yapla and Cakemail partnered to offer "Yapla Newsletters," an integrated email marketing solution specifically designed for nonprofits.

Marketing 223

Marketing Marketing Nonprofits Technology 223

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 229

Non-Profits Marketing Marketing Management 229

NonProfit PRO

MARCH 26, 2024

Marketing failures sometimes may be tied to leadership toward the top of the organization. Here's why — plus tips to remedy these issues.

Marketing 241

Marketing Marketing Leadership 241

Ann Green

JANUARY 13, 2025

Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Revisit your fundraising and communications/marketing plans regularly and make changes as needed. Your plans need to be specific, too.

Retention 295

Retention Nonprofits Communication Finance 295

Selfish Giving

DECEMBER 18, 2024

Plan an event around setting social impact goals or sharing important cause marketing trends for the year. The most recent issue of the Engage for Good newsletter points to this page on cause marketing law resources. Marketing Your Cause 1. Host a January trends webinar. DON'T make this about your nonprofit.

Law 130

Law Marketing Marketing Values 130

Nonprofit Marketing Guide

JANUARY 14, 2025

Or just go with its better to ask forgiveness than permission) Going It Alone – Instead, lean on the Nonprofit Marketing Guide Community. The post 12 Things You Can Stop Doing in 2025 [Infographic] appeared first on Nonprofit Marketing Guide (NPMG). Not a member? Join us now! Let’s kick 2025’s butt!

Culture 199

Culture Communication Marketing Marketing 199

NonProfit PRO

MARCH 10, 2025

Here are three mistakes nonprofits must be aware of to avoid common pitfalls in omnichannel marketing efforts.

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Marketing Marketing Nonprofits Communication 165

Top Nonprofits

FEBRUARY 13, 2025

Thats where recruitment marketing comes in. In this guide, well review the essential components of recruitment marketing so you can acquire the best talent and set your nonprofit up for long-term success. Keep these key parts of recruitment marketing in mind: Employer branding is how your nonprofit is perceived as a workplace.

Recruitment 52

Recruitment Marketing Marketing Public and Social Policy 52

NonProfit PRO

MARCH 7, 2024

When connecting with your audience, remember millennials and Gen Zers make up most of the population. Gamifying outreach can engage them.

Marketing 246

Marketing Marketing Fundraising Fundraising 246

Ann Green

MARCH 10, 2025

Use these insights to assign a mentor or buddy who will provide the most relevant support for each new hirefor example, you might pair a new social media manager with the digital marketing manager to learn more about brand voice and storytelling techniques. Schedule regular check-ins.

Nonprofit Administration and Development 207

Nonprofit Administration and Development Non-Profits Nonprofits Associations 207

The Chronicle of Philanthropy

MARCH 17, 2025

By Maria Di Mento Jason Koski/Cornell Marketing Group David Duffield talks with Cornell Engineering dean Lance Collins, as Duffield is presented with the inaugural Cornell Engineering Distinguished Alumni Award in 2018. The donation will expand the footprint of Cornell University's School of Electrical and Computer Engineering.

Universities 204

Universities Marketing Marketing 204

NonProfit PRO

JANUARY 17, 2025

With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building? Join our session to find out!

Communication 246

Communication Marketing Marketing Fundraising 246

NonProfit PRO

JANUARY 16, 2025

The nonprofit sector is on the brink of a creative revolution. And, paradoxically, the TikTok ban may help it arrive.

Marketing 246

Marketing Marketing Nonprofits 246

NonProfit Leadership Alliance

DECEMBER 23, 2024

The campaign is publicly announced, and marketing begins for the public phases fundraisers. If youre hosting a charity golf tournament as a public phase event, you can start marketing it, onboarding sponsors, and getting hole-in-one insurance in place well ahead of time so youre ready to go when you transition into the public phase.

Public and Nonprofit Management 196

Public and Nonprofit Management Fundraising Fundraising Healthcare 196

Pam Moore

MARCH 26, 2025

Thats where: Trust is built Movements are born Loyalty becomes effortless You stop trying to market. Thats not marketing fluff. Need help cultivating your brand culture and aligning your team to take on the world of AI and digital marketing with the soul of your brand on front and center stage? You start creating meaning.

Culture 146

Culture Technology Foundations Energy 146

Nonprofit Marketing Guide

DECEMBER 10, 2024

The post 15 Year-End Tasks to Get You Ready for 2025 appeared first on Nonprofit Marketing Guide (NPMG). You can pay $348 to register for just these two events or attend ALL of our 2025 webinars and workshops for only $599 with an All-Access Pass (normally $799; sale ends 1/7/25).

Communication 182

Communication Marketing Marketing Nonprofits 182

Nonprofit Tech for Good

DECEMBER 19, 2024

159] January 15 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising [$159] March 5 Certificate in Social Media Marketing & Fundraising [$159] April 23 Certificate in Digital Marketing & Fundraising

Nonprofits 119

Nonprofits Marketing Marketing Fundraising 119

NonProfit Leadership Center

NOVEMBER 26, 2024

learn how to maximize your marketing strategy on Dec. Join Us to Enhance Your Fundraising Strategies See all the upcoming nonprofit training classes and certificate programs from the Nonprofit Leadership Center, including our fundraising and marketing events, to strengthen your skills, organization and communities.

Nonprofit Leadership 147

Nonprofit Leadership Leadership Fundraising Fundraising 147

Nonprofit Tech for Good

DECEMBER 27, 2024

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. Nonprofit Tech for Good uses MailChimp for our email marketing and we have enabled double opt-in. Cybersecurity at your nonprofit must be a priority in 2024.

Nonprofits 126

Nonprofits Management Marketing Marketing 126

Stanford Social Innovation Review

APRIL 3, 2025

The capital markets that can invest in social enterprise are chaotic and low-impact. The right only promotes competitive market solutions to solve for human needs. Yet the future of mutualist organizations which today includes cooperatives, faith groups, credit unions, nonprofits, unionsis under threat.

Nonprofit governance and management 125

Nonprofit governance and management Governance Insurance Social Enterprise 125

NonProfit PRO

APRIL 7, 2025

Applications are now open for the 2025 McGuffin Grant, which will help a nonprofit further its mission with $30,000 in creative services.

Marketing 130

Marketing Marketing Nonprofits 130