Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

Marketing 173

Marketing Marketing Management Values 173

Nonprofit Marketing Guide

MARCH 22, 2021

You need to learn to manage that, regardless of how uncomfortable it is, or find another line of work. . As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. I’d honestly never really considered drafting our business values in a formal way.

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Selfish Giving

OCTOBER 18, 2023

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

Values 130

Values Marketing Marketing Production 130

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Let me introduce Community Centric Marketing (the sister of our favorite topic Community-Centric Fundraising ).

Marketing 154

Marketing Marketing Non-Profits Technology 154

Nonprofit Marketing Guide

OCTOBER 7, 2021

While Facebook is still indispensable for many nonprofits, including those that have found ways to successfully fundraise there through peer-to-peer fundraising campaigns or newsy or value-laden advocacy campaigns, it’s just not universally true anymore. Realistically, how many social media platforms do you have the capacity to manage?

Nonprofits 325

Nonprofits Universities Values Management 325

Nonprofit Marketing Guide

MARCH 8, 2023

The rest of the staff are Program Managers, and since they are the ‘feet on the ground’ their requests and needs are often immediate/emergency, which takes priority over my precisely planned project timelines.” “In Everyone is an expert about marketing and has ideas about what should be done.” Everything is important all the time.”

Communication 261

Communication Culture Ethics Nonprofits 261

Nonprofit Marketing Guide

JUNE 29, 2020

“The All-Access Pass is an outstanding value and was one of the best investments we could have made.” ” – Emily Roush-Bobolz, Communications Manager at Hemophilia Federation of America and All-Access Pass Holder. Get your All-Access Pass now and save $200 off the regular price. Sale ends July 6, 2020.

Communication 240

Communication Management Values Marketing 240

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. What Is Our Plan for Success?

Public and Social Policy 202

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 202

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

Management 98

Management Marketing Marketing Ethics 98

Selfish Giving

MAY 19, 2021

Nostalgia marketing is hot right now. That's why Pizza Hut is launching a new version of its classic cause marketing program Camp Book It! Marketing Your Cause 1. Manager, Corporate Relations, Parkinson's Foundation , Remote ($48k - $64k) 5. Partnership Notes 1. A great mix of old and new in this program. Brain Food 1.

Children 227

Children Food Associations Management 227

NonProfit Leadership Center

MARCH 6, 2023

Changing Change Management: Why & How to Think Differently About Organizational Change at Your Nonprofit — April 19 With change happening at a rapid pace, it’s essential that everyone in an organization is engaged in the change process. REGISTER NEW! REGISTER NEW!

Nonprofit governance and management 288

Nonprofit governance and management Culture Leadership Nonprofits 288

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether.

Collaborations 232

Collaborations Communication Public and Nonprofit Management Marketing 232

Nonprofit Marketing Guide

DECEMBER 2, 2021

How are nonprofit communicators doing with integrating diversity, equity, and inclusion (DEI) goals and values into their communications? What tactics for managing time, energy, and focus actually work for nonprofit communications staff? What job titles match what workloads? Where and why is that hard to do?

Energy 224

Energy Nonprofits Communication Values 224

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.

Marketing 144

Marketing Marketing Production Values 144

NonProfit Leadership Alliance

NOVEMBER 13, 2024

“Many teachers don’t know how to write grants or manage grant administration,” he explained. ” The Value of Certification Earning his CNP credential at Indiana State University in 2012 was only the beginning for Keenen. His Advanced CNP, earned in 2024, represents his dedication to the nonprofit sector.

Nonprofit Administration and Development 246

Nonprofit Administration and Development Nonprofit Leadership Education Education 246

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

NonProfit Leadership Center

NOVEMBER 4, 2024

He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement. NLC’s commitment to developing strong, capable leaders aligns with my own values.

Nonprofit Leadership 211

Nonprofit Leadership Leadership Nonprofit governance and management Healthcare 211

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Global Talent Base, Global Challenges Yet managing a global team is not without its challenges. Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship.

Health 236

Health Public and Social Policy Public and Nonprofit Management Culture 236

NonProfit Quarterly

FEBRUARY 13, 2024

Image credit: Ahmad Odeh on Unsplash In this interview, the CEO of a California-based CDFI offers her observations on what her work as a theater director has taught her about nonprofit management. Could you talk about what it means to manage a CDFI as if you were a theater director and the staff were actors?

Nonprofit Management 110

Nonprofit Management Management Sociology Collaborations 110

Top Nonprofits

JANUARY 19, 2024

That’s why choosing an integrated union management software solution is essential to your union’s success. Let’s go over how to streamline your operations, improve your management tactics, and provide results to your members with the help of the right software solution. Reduce human error. Keep comprehensive records.

Management 99

Management Leadership Technology Collaborations 99

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Things to Consider Before Hiring a Digital Marketing Agency. Traditionally, marketing was done to advertise the business. Digital marketing is becoming more popular as time passes. This marketing can be done by a single experienced person, although agencies are preferable. It takes work to promote a brand or a business.

Marketing 139

Marketing Marketing Public and Nonprofit Management Advertising 139

Top Nonprofits

JANUARY 10, 2024

That means that building a reliable, sustainable major gift moves management process is more important now than ever. Moves management describes the steps of the major donor journey, from solicitation to renewal and upgrade. That’s why asking for a major gift in the right way is essential to effective moves management.

Management 105

Management Retention Volunteerism Volunteerism 105

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.

Marketing 124

Marketing Marketing Nonprofits Values 124

Nonprofit Marketing Guide

MAY 18, 2021

Then there’s the “After Jack Dies” series arc when the kids are teenagers and Rebecca is managing on her own. And if you just have one, that’s perfectly fine and easier for you to manage! The post Understanding How Stories Fit into Story Arcs appeared first on Nonprofit Marketing Guide.

Management 256

Management Values Communication Fundraising 256

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 147

Collaborations Marketing Marketing Production 147

Affnetz

APRIL 30, 2024

First-Time Donor Program: Don’t overlook the incredible value of implementing a first-time donor program. For example, they might have had a tough childhood and know the value your Nonprofit brings to at-risk students who need a caring adult as a mentor.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Guide

DECEMBER 20, 2021

What you don’t have to tell them is these exercises also help you prevent burnout, manage expectations, combat imposter syndrome, and realize your worth. Go through your “marketing stack” and make sure you are using all the software you are paying for or if you are using it to its full potential. Audit Your Software.

Nonprofit Leadership 269

Nonprofit Leadership Leadership Communication Values 269

Nonprofit Marketing Guide

OCTOBER 11, 2023

Acknowledge and Respect Tradition: While we’re all eager to present that fresh new idea and innovate, there’s also value in keeping the good stuff that’s always worked. Let’s say you’re introducing a new client management system; these champions could showcase how it’s made their work easier and more effective.

Culture 262

Culture Management Collaborations Leadership 262

Top Nonprofits

JANUARY 10, 2024

To answer this question, we’ll cover three best practices for managing your recreation department’s memberships. To keep members happy and increase the perceived value of the membership, waive their parking fees. The post 3 Best Practices for Managing Park Memberships and Passes appeared first on Top Nonprofits by Nexus Marketing.

Management 105

Management Activism Education Education 105

Ann Green

JULY 19, 2023

Market your recurring gifts program. Allowing donors to manage their accounts. Market your recurring giving program. Go further with your marketing by creating a page on your website specifically for your recurring giving program. Leverage your CRM to boost recurring giving. Report the impact of recurring donations.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Quarterly

APRIL 3, 2024

Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This is no small matter. But how does this work?

Values 115

Values Public and Nonprofit Management Construction Finance 115

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 148

Collaborations Marketing Marketing Production 148

NonProfit Leadership Alliance

JUNE 1, 2023

I am juggling the responsibilities of a high-pressure job in philanthropy and marketing, constantly creating and implementing new fundraising strategies for an organization that has not traditionally spoken to or thanked donors. And I am still responsible for all the cooking, cleaning, laundry, and managing schedules. Learn to say no!

Leadership 245

Leadership Activism Management Nonprofit Leadership 245

Selfish Giving

JUNE 8, 2022

Case studies are high-value assets and you only want to share them as a PDF when you can review and discuss the case study during an in-person meeting or over Zoom. Joe, you just wrote that case studies are high-value assets and shouldn't be shared unless you plan to have a conversation with the prospect. Marketing Your Cause 1.

Marketing 130

Marketing Marketing Management Food 130

Ann Green

NOVEMBER 16, 2022

Google Grants have transformed the nonprofit marketing landscape. This decreased the program’s value and led to users encountering content they weren’t searching for. Assign a Knowledgeable Google Grants Manager. Typically, a professional will manage the following areas related to compliance: Keyword research.

Advertising 214

Advertising Management Foundations Marketing 214