Nonprofit Marketing Guide

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

Communication 264

Communication Marketing Marketing Public and Nonprofit Management 264

Selfish Giving

FEBRUARY 19, 2025

And thats not all Im adding even more value! Full-service case study creation I interview your partner, write the case study, and manage the approval process. Marketing Your Cause 1. Zoos are capitalizing on a powerful marketing asset: adorable baby animals. So, let's review what you get with my case study service.

Values 130

Values Culture Management Food 130

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 229

Non-Profits Marketing Marketing Management 229

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 218

Marketing Marketing Nonprofits Energy 218

Ann Green

NOVEMBER 26, 2024

Effective financial management is critical for your nonprofit to grow and thrive long-term. One important but sometimes overlooked step in future planning is ensuring proper nonprofit financial management. Their duties range from budget creation and cash flow forecasting to grant management and financial policy development.

Nonprofit governance and management 147

Nonprofit governance and management Finance Nonprofit Finance Nonprofits 147

NonProfit Leadership Alliance

DECEMBER 4, 2024

AI can help your team with many aspects of fundraising and management —as long as you leverage it strategically. Your nonprofit can leverage these tools when creating materials to fulfill various communication needs, such as: Multi-channel marketing to spread the word about your mission digitally and in print.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Bloomerang

OCTOBER 30, 2024

It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Their values Millennials and Gen Z’ers often have strong values and adhere to them. They also show a preference for non-traditional banking and online spending processes.

Values 111

Values Finance Marketing Marketing 111

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2022

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

Values 143

Values Production Psychology Associations 143

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

Marketing 173

Marketing Marketing Management Values 173

Nonprofit Marketing Guide

MARCH 22, 2021

You need to learn to manage that, regardless of how uncomfortable it is, or find another line of work. . As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. I’d honestly never really considered drafting our business values in a formal way.

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Selfish Giving

OCTOBER 18, 2023

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

Values 130

Values Marketing Marketing Production 130

Top Nonprofits

JANUARY 8, 2025

TopClass defines a learning management system (LMS) as an online platform that makes it easy for organizations to design, manage, and track educational, training, and certification programs. If your organization runs a membership program, an LMS can help you enhance its value and entice more people to join. Integrations.

Management 52

Management Nonprofit Administration and Development Education Education 52

The NonProfit Times

NOVEMBER 12, 2024

The growth in charitable assets under management is attributable in part to gains in global financial markets. New workplace giving models, growth in popularity of high-volume DAF account sponsors and market volatility contributed to a decrease in the average account size, according to data in the 2024 Donor-Advised Fund Report.

Charitable Organizations 111

Charitable Organizations Foundations Values Marketing 111

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Use recruiting tools to streamline the hiring process and employee management platforms to boost productivity.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Candid

NOVEMBER 5, 2024

Partnerships between nonprofit organizations and for-profit companies to boost workplace volunteering and community impact can create significant value for both parties. Ask for skills-based volunteers to tackle key organizational challenges such as marketing or operational support, project management, translation, and tech services.

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Collaborations Recruitment 111

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Let me introduce Community Centric Marketing (the sister of our favorite topic Community-Centric Fundraising ).

Marketing 154

Marketing Marketing Non-Profits Technology 154

Nonprofit Marketing Guide

OCTOBER 7, 2021

While Facebook is still indispensable for many nonprofits, including those that have found ways to successfully fundraise there through peer-to-peer fundraising campaigns or newsy or value-laden advocacy campaigns, it’s just not universally true anymore. Realistically, how many social media platforms do you have the capacity to manage?

Nonprofits 324

Nonprofits Universities Values Management 324

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. What Is Our Plan for Success?

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

Nonprofit Marketing Guide

MARCH 8, 2023

The rest of the staff are Program Managers, and since they are the ‘feet on the ground’ their requests and needs are often immediate/emergency, which takes priority over my precisely planned project timelines.” “In Everyone is an expert about marketing and has ideas about what should be done.” Everything is important all the time.”

Communication 260

Communication Culture Ethics Nonprofits 260

NonProfit Quarterly

FEBRUARY 12, 2025

They were initially marketed to wealthier urbanites, who wanted the advantages of individual homeownership without all the responsibilities it entailed. This mechanism permits the seller to collect a modest increase in value while ensuring affordability to future buyers. By contrast, in market-rate co-ops, the sale price is uncapped.

Nonprofit governance and management 100

Nonprofit governance and management Manufacturing Governance Public and Nonprofit Management 100

Nonprofit Marketing Guide

JUNE 29, 2020

“The All-Access Pass is an outstanding value and was one of the best investments we could have made.” ” – Emily Roush-Bobolz, Communications Manager at Hemophilia Federation of America and All-Access Pass Holder. Get your All-Access Pass now and save $200 off the regular price. Sale ends July 6, 2020.

Communication 239

Communication Management Values Marketing 239

Selfish Giving

MAY 19, 2021

Nostalgia marketing is hot right now. That's why Pizza Hut is launching a new version of its classic cause marketing program Camp Book It! Marketing Your Cause 1. Manager, Corporate Relations, Parkinson's Foundation , Remote ($48k - $64k) 5. Partnership Notes 1. A great mix of old and new in this program. Brain Food 1.

Children 227

Children Food Associations Management 227

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

The Storytelling Nonprofit

NOVEMBER 12, 2024

But with limited resources, managing content creation and distribution can often feel overwhelming. Make sure each piece of content aligns with your goals and provides value to your audience. Editorial planning involves managing the actual creation, review, and publishing of content.

Non-Profits 52

Non-Profits Marketing Marketing Management 52

NonProfit Leadership Center

MARCH 6, 2023

Changing Change Management: Why & How to Think Differently About Organizational Change at Your Nonprofit — April 19 With change happening at a rapid pace, it’s essential that everyone in an organization is engaged in the change process. REGISTER NEW! REGISTER NEW!

Nonprofit governance and management 288

Nonprofit governance and management Culture Leadership Nonprofits 288

Candid

JANUARY 16, 2025

Authenticity has become a marketing buzzword over the last few years. Instead of utilizing only social media managers, these videos spotlight colleagues who bring their unique knowledge and passion to the table. In 2023, it was Merriam-Websters word of the year. Posts with real people get 38% more engagement on social media.

Nonprofits 98

Nonprofits Education Education Values 98

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether.

Collaborations 231

Collaborations Communication Public and Nonprofit Management Marketing 231

Nonprofit Marketing Guide

DECEMBER 2, 2021

How are nonprofit communicators doing with integrating diversity, equity, and inclusion (DEI) goals and values into their communications? What tactics for managing time, energy, and focus actually work for nonprofit communications staff? What job titles match what workloads? Where and why is that hard to do?

Energy 223

Energy Nonprofits Communication Values 223

NonProfit Quarterly

APRIL 3, 2024

Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This is no small matter. But how does this work?

Values 137

Values Public and Nonprofit Management Construction Finance 137

Blue Avocado

OCTOBER 22, 2024

After all, every nonprofit needs to have someone counting the cash, writing checks, safeguarding financial integrity, and managing funds soundly! And each organization has at least one volunteer leader counting the cash, writing checks, safeguarding financial integrity, and managing funds soundly.

Public and Nonprofit Management 82

Public and Nonprofit Management Finance Public and Social Policy Management 82

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.

Marketing 144

Marketing Marketing Production Values 144

Top Nonprofits

FEBRUARY 13, 2025

Thats where recruitment marketing comes in. In this guide, well review the essential components of recruitment marketing so you can acquire the best talent and set your nonprofit up for long-term success. Keep these key parts of recruitment marketing in mind: Employer branding is how your nonprofit is perceived as a workplace.

Recruitment 52

Recruitment Marketing Marketing Public and Social Policy 52

NonProfit Quarterly

FEBRUARY 13, 2024

Image credit: Ahmad Odeh on Unsplash In this interview, the CEO of a California-based CDFI offers her observations on what her work as a theater director has taught her about nonprofit management. Could you talk about what it means to manage a CDFI as if you were a theater director and the staff were actors?

Nonprofit Management 124

Nonprofit Management Management Sociology Collaborations 124

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Clairification

FEBRUARY 27, 2025

During the 2008-09 worldwide recession, many charities cut back on fundraising and marketing. Charities with little relevance to tackling coronavirus still received support from donors that valued them as long as they asked for help (otherwise they were perceived as not in need of funds). Some of them still haven’t recovered.

Nonprofits 99

Nonprofits Philanthropy Values Leadership 99

Stanford Social Innovation Review

MARCH 24, 2025

Perhaps weve convinced ourselves that the market forces driving private sector consolidation somehow don't apply to mission-driven organizations. The most significant challenge in our merger was managing deep emotional connections across a complex web of stakeholders. and it is true that the social sector faces unique challenges.

Social Enterprise 101

Social Enterprise Social Enterprise Nonprofits Culture 101