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Newsletter: How One Retailer 2X Customer Donations; 144 Brands That Are Leading on Social Action ; What’s the Most Effective B2B Content by Funnel Stage?

Selfish Giving

144 brands that are leading on social action , sustainability, inclusivity, and fun. Marketing Your Cause 1. In this study, B2B marketers rate the effectiveness of content by funnel stage. Corporate Account Manager, National MS Society , Remote ($48k - $58k) 4. Two lists for you to check out. I need this car!

Retail 130
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19 Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. Communications & Marketing Manager , SACNAS (Santa Cruz, CA). Digital Organizer , Action Network (Washington DC). Social Media Strategist , PETA (Los Angeles, CA). New Opportunities.

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Online Marketing Strategy & Website Makeover - Example from #09NTC

Nonprofit Marketing Guide

While there was certainly overlap between the three approaches, this session proves that there is no one right way to do online marketing - so don’t believe anyone who tries to convince you otherwise. I would love to see more collaborative makeovers like this in the nonprofit marketing world. No Right Answer. Get the details.

Marketing 171
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How to Inspire Worker Organizing through Board and Role-Playing Games

NonProfit Quarterly

The board game is the brainchild of TESA (Toolbox for Education and Social Action) Collective , a worker co-op that designs games, workshops, and educational tools for social causes. Countering Anti-Labor Narratives The tone of messaging from management plays a big role in both STRIKE! The Game of Worker Rebellion.

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Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Nonprofit Marketing Guide

Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy to control spend. Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout.

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Celebrating a Big Number

Care2

It’s also great news for the many Frogloop readers who are nonprofit professionals and consultants engaged in online advocacy, fundraising and marketing. Care2 is a B Corporation, or social enterprise, that generates revenues by connecting individuals with nonprofits and business that are making the world a better place.

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Social Media - No Killer App

The Agitator

Here are two articles reflective of how marketers in the commercial space view the challenge of sorting through these new media opportunities. In Social Media Insider , David Berkowitz of 360i puzzles over the proper metric to use for pricing social media … and from there, being able to calculate some sort of return on investment.