Nonprofit Marketing Guide

APRIL 3, 2024

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. Another 19% manage a budget given to them, but they do not create that budget. But they should!

Management 227

Management Communication Nonprofits Marketing 227

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Marketing 258

Marketing Marketing Nonprofits Health 258

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

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Nonprofit Marketing Guide

DECEMBER 8, 2021

This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .

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Nonprofit Marketing Guide

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. That impacts the number of total cards, especially objective and tactic cards, that you can successfully manage.

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Marketing Marketing Nonprofits Communication 225

Affnetz

MAY 21, 2024

Camp Management Software | How to Run a Successful Camp / By Bala Guntipalli Introduction: In this comprehensive guide, we’ll dive into the world of summer STEAM camps, exploring the benefits, planning strategies, and the role of camp management software in ensuring a successful and memorable experience for both campers and organizers.

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Management Nonprofit Administration and Development Public and Nonprofit Management Children 246

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

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Communication Marketing Marketing Nonprofits 238

Nonprofit Marketing Guide

OCTOBER 15, 2024

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).

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Nonprofit Marketing Guide

AUGUST 26, 2020

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Advocate for investment in better tools to create content and manage channels.

Public and Nonprofit Management 290

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Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

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Marketing Marketing Nonprofits Energy 218

Nonprofit Marketing Guide

APRIL 15, 2021

” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents. What should your marketing and/or communications plans look like? The Seven Styles of Nonprofit Writing. Name it and own it.

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Communication Nonprofits Collaborations Management 332

Nonprofit Marketing Guide

SEPTEMBER 1, 2022

In my nonprofit communications and marketing coaching work with nonprofits large and small, I’m often asked this question: What should be in our nonprofit’s marketing strategy ? . So then the question becomes, “Can you create a marketing plan without a strategic plan?”

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Marketing Marketing Nonprofits Communication 238

Nonprofit Marketing Guide

JANUARY 6, 2022

Whether you are a team of one or several, you probably have questions about how other nonprofit communications or marketing teams are set up and how they function. We’ve also learned a great deal by coaching and mentoring hundreds of nonprofit communicators over the last decade. Communications Team Skills.

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Communication Marketing Marketing Nonprofits 253

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Welcome Email. These two are sort of a one-two punch.

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Marketing Marketing Management Communication 289

NonProfit PRO

JULY 10, 2024

Here are the top trending challenges nonprofit marketers are facing this year and how they're tackling them.

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Marketing Marketing Nonprofits Management 261

Nonprofit Marketing Guide

OCTOBER 14, 2021

I recently spoke with Tosha Anderson of The Charity CFO and A Modern Nonprofit Podcast about the importance of marketing and branding in the nonprofit sector. Need help understanding nonprofit finances? I also talk about how nonprofit executives can be more supportive of their communications staff.

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Marketing Marketing Nonprofit Finance Finance 244

Nonprofit Marketing Guide

FEBRUARY 24, 2023

We’re wrapping up the month of February with the most helpful articles, posts, and tips for nonprofit marketers. Here is An 8-Step Checklist to Achieve Your Marketing Goals. Try these 12 Email List Management Best Practices for More Engagement in 2023. Are you looking to redesign your website?

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Marketing Marketing Nonprofits Management 225

Nonprofit Marketing Guide

JANUARY 27, 2023

It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. It’s time for Mixed Links… Learn How to Strategically Integrate Artificial Intelligence Into Your Nonprofit.

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Marketing Marketing Production Nonprofits 223

NonProfit Leadership Alliance

OCTOBER 9, 2024

Impact measurement, or impact measurement and management (IMM), is a new focus area in the nonprofit community. This means thinking beyond your nonprofit’s day-to-day work and instead focusing on the lasting effects your programs, services, and interventions have on those you serve.

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Management Nonprofit governance and management Public and Nonprofit Management Leadership 185

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? And even if you're not, I bet a lot of your nonprofit's supporters are. The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing.

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Non-Profits Marketing Marketing Retail 299

Nonprofit Marketing Guide

APRIL 28, 2023

Hilton Head Island, SC Let’s wrap up the last week of April with the most helpful articles, posts, and tips for nonprofit marketers. As is Data Axle’s 2023 Nonprofit Email Deliverability Report. See this guide to managing employee wellbeing Encouraging Responsible Screen Time and Managing Communications.

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Marketing Marketing Nonprofits Management 212

Nonprofit Marketing Guide

JULY 20, 2021

What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success. Key 4: Communications Channel Management.

Communication 319

Communication Public and Nonprofit Management Nonprofits Management 319

Nonprofit Marketing Guide

JANUARY 10, 2023

New Me” stuff, January is a perfect time to evaluate how you manage your time. A post shared by Nonprofit Marketing Guide (@npmktgd). A lot of the #NPCommLife posts explain why taking a break and rest are so important to your productivity: Schedule Your Vacation, Nonprofit Communicators, (and Actually Take the Time Off).

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Management Production Health Energy 229

Nonprofit Marketing Guide

JUNE 2, 2023

Ready for flip flops, sunglasses, beach time, and the most helpful articles, posts, and tips for nonprofit marketers? This week we have LinkedIn tips, what nonprofits need to know about Millennials, digital detoxes and more. Now let’s talk AI in Social Media: How to Save Time and Stay Safe.

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Marketing Marketing Nonprofits Communication 223

Nonprofit Marketing Guide

JUNE 18, 2024

Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!

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Marketing Marketing Collaborations Leadership 245

Nonprofit Marketing Guide

APRIL 25, 2023

The post Kivi and Julia Discuss Nonprofit Marketing Trends for 2023 appeared first on Nonprofit Marketing Guide.

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Marketing Marketing Nonprofits Communication 191

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

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Marketing Marketing Participation and motivation Construction 205

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

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Nonprofit Marketing Guide

JUNE 24, 2021

” That’s the response I sometimes get when I’m encouraging a nonprofit communications director to step up and start an often-hard conversation within their organizations. nonprofit executives haven’t put these things in place for whatever reason, and so the communications staff has to ask for them.

Leadership 319

Leadership Collaborations Management Nonprofits 319

Nonprofit Marketing Guide

FEBRUARY 17, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have design tips for social media, marketing tips from Rihanna, effective Instagram ads and more. Speaking of the Super Bowl, here are 3 Things Marketers Can Learn From Rihanna’s Super Bowl Strategy.

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Marketing Marketing Nonprofits Communication 197

Nonprofit Marketing Guide

FEBRUARY 3, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? Here are 10 Strategies to Celebrate Nonprofit Donors on Valentine’s Day. Learn More And Register The post Mixed Links: News and Tips for Nonprofit Marketers – February 3, 2023 appeared first on Nonprofit Marketing Guide.

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Marketing Marketing Advertising Nonprofits 194

Nonprofit Marketing Guide

JUNE 22, 2021

Back at the end of May, we shared a new quiz that helps you determine how in touch your management team is with the realities of modern nonprofit communications and marketing. Out of the 10 questions, here’s the one where nonprofit execs are faring the worst: Personal and organizational brands often blend.

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Leadership Nonprofits Management Nonprofit Management 269

Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. In fact, marketing in the nonprofit sector is much, much more than any of these incomplete assumptions.”

Communication 314

Communication Public and Nonprofit Management Nonprofits Advertising 314

Nonprofit Marketing Guide

MAY 30, 2023

Even though Dawn didn’t write it specifically for nonprofits (the advice is more universal than that), it’s based on her many years of communications consulting for nonprofits. You as a nonprofit communicator do BOTH of these roles, but you should not be doing them simultaneously. This alone is gold.

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Management Collaborations Universities Communication 219

Nonprofit Marketing Guide

JANUARY 13, 2023

Ready to read the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? It’s time for Mixed Links… Here are 14 Ways to Use Instagram Stories Highlights for Marketing. Hubspot has 25 Nonprofit Marketing Statistics for 2023. Thanks for the love!).

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Marketing Marketing Production Nonprofits 193