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Using Research to Raise More Money

Nonprofit Marketing Guide

Think tanks, such as Rogare, the Fundraising Think Tank, also produce research and thorough leadership that can impact our work. Many consultants share what works for them, and often have helpful data they’ve been able to collect based on their experience. These are helpful, but only part of what is available.

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What To Do About Fundraising’s Dark Side

The Agitator

As Ken Sterns explains in the Chronicle of Philanthropy , “It takes more expertise than the average donor…can muster to distinguish between the legitimate and the illegitimate, the effective and the ineffective.” Note: Industry leadership will also boost your career!). Name confusion causes lasting harm to honest organizations.

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