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The Nonprofit Leadership Center is pleased to welcome Andre Curry to our board of directors. He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement.
Raising awareness and thought leadership are two of twelve nonprofit marketing goals in our Nonprofit Communications Strategic Planning Card Deck (Amazon). Because there are many ways to define and measure raising awareness and thought leadership, these two goals sometimes get dismissed by critics as superfluous and egotistical.
As he transitioned into leadership roles, first as a clinician and later as a consultant, Keenen began to grasp the far-reaching impact of his work. “The more you can market yourself and help yourself stand out, the more you can leverage that in your work.” ” he said. Did you enjoy this story?
In my book, The Nonprofit Marketing Guide , I list ten realities of nonprofit marketing. Now I’ve put those realities into a quiz form to help you assess how in touch your nonprofit’s leadership is with these realities. The post Is Your Leadership in Touch with Reality?
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
What You Will Learn: Cutting-Edge Revenue Optimization Techniques 🚀 Discover innovative methods to maximize your company's revenue streams and stay competitive in a dynamic market. Don't miss this opportunity to transform your approach to revenue optimization and take your financial leadership to the next level.
The campaign is publicly announced, and marketing begins for the public phases fundraisers. If youre hosting a charity golf tournament as a public phase event, you can start marketing it, onboarding sponsors, and getting hole-in-one insurance in place well ahead of time so youre ready to go when you transition into the public phase.
We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. Instead, good marketers focus on narrowing their work down to getting the right message to the right person at the right time. Read more posts about communications team leadership and strategy.
I cant think of a term more widely used in the professional world than leadership. Throughout my life, from teenage years to now, my career has been filled with leadership training programs: Teen leadership, student leadership, emerging leadership, and executive leadership. Its an idyllic view of leadership.
At a time of a leadership transition, planned or unplanned, more and more organizations are using interim leaders (aka interims) to help the board address organizational challenges, large and small, that may have existed during the tenure of the previous leader.
Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.
learn how to maximize your marketing strategy on Dec. Join Us to Enhance Your Fundraising Strategies See all the upcoming nonprofit training classes and certificate programs from the Nonprofit Leadership Center, including our fundraising and marketing events, to strengthen your skills, organization and communities.
In leadership, we often focus on confidence as the cornerstone of success. But what if I told you that one of history’s most effective leaders executed a flawless marketing and influence campaign while openly expressing doubt about her chances of success?
Whether you are a team of one or several, you probably have questions about how other nonprofit communications or marketing teams are set up and how they function. For example, should fundraising and marketing teams be integrated or separate but equal? All this might boil down into three essential roles for your marketing team.
Kimberly Zhang recently published How To Be Successful In Leadership As an Introverted Leader , and here is a summary of what she shared: Focus on Your Strengths. It used to be that introverts were only thought of as either passive or stand-offish – not great qualities for a leader.
Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing. Have competing priorities.
Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Do they not see you as having leadership potential? They think it’s going to be great and are so excited!
Whether this is a simple Google Doc or an automated path in your LMS, your checklist should cover basic activities and tasks such as: Learn about the nonprofits mission, values, programs, and leadership. Review workplace policies, including communication and paid time off (PTO). Attend a virtual or in-person tour of the facility.
Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. should be added to the document.
As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent? We don’t know yet. .
Your nonprofit can leverage these tools when creating materials to fulfill various communication needs, such as: Multi-channel marketing to spread the word about your mission digitally and in print. Engagement analytics to evaluate the performance of your marketing content and fundraising appeals so you can hone your strategies.
In this episode of The NonProfit Voice, Nhu Te, editor-in-chief of NonProfit PRO, is joined by Dan Clasgens, digital marketing supervisor at Disabled American Veterans, and Chris Dingus, senior client success manager at Hustle.
What marketing metrics should go in a board report? Should they have a marketing and communications committee and, if yes, what would they do? The post Tell Me Where Your Board Has Been Genuinely Helpful in Marketing appeared first on Nonprofit Marketing Guide. Should they attend meetings? Do you have such a story?
This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .
It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.
I recently spoke with Tosha Anderson of The Charity CFO and A Modern Nonprofit Podcast about the importance of marketing and branding in the nonprofit sector. I shared my thoughts on the differences we saw during the pandemic between nonprofits that understand marketing and branding and those that do not. Check out her site!
It is the 10th anniversary of Take The Lead Women, the extraordinary nonprofit organization co-founded by Feldt with the mission of gender parity in leadership. Ragan Communications just named Take The Lead Women and Women, Power and Leadership the winner of Best Interview in their annual 2024 Video, Visual & Virtual Awards.
A peek into your lifeyour dog, your favorite leadership lesson, your morning routinecan create meaningful connection without crossing boundaries. But What If Youre Not a Marketing Person? Write down small wins, leadership lessons, or daily observations. Its about leadership. Be personalbut not private.
One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers. Wrapping Up.
The Nonprofit Leadership Center (NLC) is pleased to announce that Michelle M. The Nonprofit Leadership Center exists to ensure our nonprofits have the tools to thrive and continue to do the work that is so important to our community. What’s your favorite class or learning experience from the Nonprofit Leadership Center?
Back at the end of May, we shared a new quiz that helps you determine how in touch your management team is with the realities of modern nonprofit communications and marketing. It’s a broader agreement with this statement: Marketing effectiveness depends on a confident, skilled professional. Here it is if you want to take it.
Plan an event around setting social impact goals or sharing important cause marketing trends for the year. It says a lot about your leadership and values. The most recent issue of the Engage for Good newsletter points to this page on cause marketing law resources. Marketing Your Cause 1. Host a January trends webinar.
Time to spring forward…into the most helpful articles, posts, and tips for nonprofit marketers. This week we have examples of great personalized emails, choosing happy or sad images, March Madness for marketers, an inclusive tech glossary and more. Here are 5 Reasons Why Social Media is Essential for Small Nonprofits.
A strong team with donor cultivation, communication, and marketing skills can help expand your reach and inspire increased support. However, theyre also a test of your organizations management abilities , marketing capabilities, and technology. 4 Things to Know First appeared first on Nonprofit Leadership Alliance.
Here at the Nonprofit Leadership Center, we believe spring is the perfect time to make plans for your personal and professional development. April 2023 Level Up Your Leadership: How to Become the Leader Everyone Wants to Follow — April 4 Are leaders born, or is leadership something you can learn? REGISTER NEW!
Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?
Read more about Loretta McCarthy in Take The Lead A Take The Lead board member for 10 years, since its founding, McCarthy says, “The thing that drew me to Take The Lead was there are many organizations out to train people on leadership techniques. of the angel market, an increase from 2022 (39.5%) and 2021 (33.6%).
Before you head out, let’s take a look at the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have website designs, leadership tips, how Google works, what to post on social media and more. Lars Lofgren compiled a list of the Best Leadership Courses.
TrueSense Marketing, the national direct response fundraising firm based in Warrendale, Pennsylvania, promoted executive vice presidents Marcy Auman and Shawn Reed to co-presidents. It makes sense that the next evolution in our technical and personal approach to results and relationships happens under their combined direct leadership.
Many choices for great podcasts on leadership are available to listen and learn. million podcasts around the world to pick from, which ones are best for you as a busy person interested in womens business, leadership, and entrepreneurship topics? Lots of choices and options are good, but when you have close to 4.2
To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.
One approach to prioritizing is to think about how important communications and marketing are to the success of the organization’s larger, mission-oriented goal. For example, if you run a social service program that has a 10-12 month waitlist, you probably don’t need to do a lot of marketing to encourage people to use the service.
Two mentors at the Nonprofit Leadership Center recommended the Certificate in Nonprofit Management,” Erin recalls. “I But we walked away understanding the behavioral science behind marketing. Research, strategic planning and market segmentation all go into marketing. I decided to go all-in.”
Specify what you saw or heard about them, and explain how you think this characteristic could contribute to their leadership development. Centralizing this data in their profile will help you and other nonprofit staff cultivate the volunteer’s leadership skills further. Recognizing standout volunteers both privately and publicly.
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