Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
One experiment in a law firm found a dramatic result. 36] One study finds this identification with such “moral and civic virtue exemplars,” to be a powerful predictor of pro-social action (giving and volunteering) among adolescents as well. But this power increases when the examples are “like me.” Taylor-Collins, E.,
Let's personalize your content