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Newsletter: Start 2025 Strong with These Lead-Gen Tips ; Cause Marketing Law Resources ⚖️ ; Why a News Vacation Could Be Exactly What You Need ️

Selfish Giving

In May, I wrote that the #1 priority of a case study is RETENTION . The most recent issue of the Engage for Good newsletter points to this page on cause marketing law resources. It includes something I created years ago with Karen Wu but is still relevant: The Ten Commandments of Cause Marketing Law [Infographic].

Law 130
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No Wonder Retention of Online Donors is So Bad

Nonprofit Marketing Guide

In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. Southern Poverty Law Center sent me one email in April asking for a renewal.

Retention 226
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The Employee Retention Credit: What Nonprofits Need to Know

Blue Avocado

Originally enacted as part of the CARES Act in March 2020, and subsequently voted into law last December, the Employee Retention Credit (ERC) may now be claimed by eligible employers—and that includes tax-exempt nonprofit organizations—that previously received a Paycheck Protection Program (PPP) loan.

Retention 111
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Impact in 2022: The Stories Behind the Numbers

NonProfit Leadership Center

From new pandemic protocols and hurricanes to emergent laws around DEI training, it was another year full of unexpected moments. Looking in the Mirror A recent poll of our LinkedIn community revealed that talent acquisition and retention keep nonprofit leaders up at night. If there’s one word to define our current decade, it’s change.

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The Importance of Segmenting Your Donors

Ann Green

The retention rate for first-time donors is abysmal. You can help boost your retention rate by making your new donors feel special. Here’s an example from the Southern Poverty Law Center. But it will be worth it if you can raise additional revenue and boost your retention rate. One of the reasons is poor communication.

Retention 182
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Are You Skipping Thanksgiving Too?

Nonprofit Marketing Guide

Donor retention rates are horrible, and most donors are not giving as much as they could the first time. In fact, unless local law requires the tax language be in the actual body of the letter, put it in the footer. Prompt meaningful thank yous can help better ensure a second gift more so than other types of communications.

Retail 245
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Do You Skip Thanksgiving Too?

Nonprofit Marketing Guide

Donor retention rates are horrible, and most donors are not giving as much as they could the first time. In fact, unless local law requires the tax language be in the actual body of the letter, put it in the footer. Prompt meaningful thank yous can help better ensure a second gift more so than other types of communications.

Retail 179