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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. Take storytelling, for instance.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

I was fresh out of law school. This distinction arises in anthropology and sociology theories.[14] Visual planned giving in color: An introduction to the law & taxation of charitable gift planning. Current Directions in Psychological Science, 17 (3), 208-212. [6] The psychological consequences of money.

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Commonly given as grants for scientific or sociological research, free-of-charge in most cases. Interest paid to the crediting party or to a security holder in a form of interest income implies being not free-of-charge; Public (budgetary) funds. Target financing. It may need to be paid for if it comes from membership dues or sponsor funds.

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Beyond Karen: White Woman Archetypes in the Third Sector

NonProfit Quarterly

13 A Brief History of Archetypes Carl Jung is considered the father of archetypal psychology. She is ambitious and has her mind set on parlaying her law degree into a White House career. When faced with conflict, she calls the authorities or invokes the law to solve problems that don’t require that level of escalation.

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Reflecting on Equity: What Does It Mean to Love ‘All’?

Stanford Social Innovation Review

Supreme Court ruling against affirmative action in higher education, conservative activists are filing lawsuits and state legislatures are enacting laws against equity-oriented policies, programs, and practices in the public and private sectors. Propelled by the 2023 U.S.

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Solidarity Challenges the Status Quo: A Conversation with Leah Hunt-Hendrix and Astra Taylor

NonProfit Quarterly

After that, the idea is transferred into French law and political theory in the 1800s and finds its way into politics. Two other uses of the concept arise around the same time: Emile Durkheim’s sociological theory of social cohesion and the Marxist vision of the labor movement’s solidarity as an engine for change.