Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
One experiment in a law firm found a dramatic result. Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27] Hierarchy leadership and social distance in charitable giving. But this power increases when the examples are “like me.”
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