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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

One experiment in a law firm found a dramatic result. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 27 (2), 998-1011. [11] Voluntas: International Journal of Voluntary and Nonprofit Organizations, 32 , 316-339. Hierarchy leadership and social distance in charitable giving.