Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
One experiment in a law firm found a dramatic result. Nudging tourists to donate for conservation: Experimental evidence on soliciting voluntary contributions for coastal management. Journal of Environmental Management, 237 , 30-43. But this power increases when the examples are “like me.” Partelow, S., & Schlüter, A.
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