Newsletter: The Role Case Studies Play in the Sales Funnel ; Are Store Openings Part of Your Cause Marketing Strategy? ; Close More Partnership Deals with Affability & Authenticity
Selfish Giving
APRIL 13, 2022
These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners. It's about learning how to use the case studies as a tool to recruit partners. This online insurance company donates money to your favorite cause when you don't file claims.
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