Dr. James explains the power of giving: why leading with a gift always wins
iMarketSmart
MAY 22, 2023
The gift value is identical. The charity signals that the donor is valued. (We If he was in insurance or finance, we would think of people who we felt were his peers and someone that he would respect. Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior.
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