10 Marketing Realities Nonprofits Need to Accept to Succeed
Nonprofit Marketing Guide
AUGUST 7, 2009
Instead, you need to focus on specific groups of people and work toward communicating with them in ways that connect with their particular needs and values. Become a valued and trusted source for others. In fact, if that’s what you try to do, odds are good that you will, in fact, reach no one. Tell good stories.
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