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As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.
Often, groups of residents would come together to cooperatively seek and share work in sectors like construction and housecleaning or to market locally produced goods. The first social-responsibility public-procurement ordinances in Korea, they were meant to help social enterprises increase their market share and sustain long-term operations.
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