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10 Marketing Realities Nonprofits Need to Accept to Succeed

Nonprofit Marketing Guide

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.

Marketing 218
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TrueSense Marketing Appoints Co-Presidents

The NonProfit Times

TrueSense Marketing, the national direct response fundraising firm based in Warrendale, Pennsylvania, promoted executive vice presidents Marcy Auman and Shawn Reed to co-presidents. Auman will oversee operations, information technology, and client experience. Founding President Steven Bushee is moving into the CEO role.

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Improvisation Over Strategy: What Nonprofit Managers Can Learn from Theater

NonProfit Quarterly

Image credit: Ahmad Odeh on Unsplash In this interview, the CEO of a California-based CDFI offers her observations on what her work as a theater director has taught her about nonprofit management. Could you talk about what it means to manage a CDFI as if you were a theater director and the staff were actors?

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Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications Manager Health Connected (Redwood City, CA). Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI).

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Friday Futures—Nonprofit Marketing Jobs

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. 1) Associate Marketing Manager for Digital Production and Social Media , Trust for Public Land (San Francisco, CA). 11) Manager of Digital Campaigns, Defenders of Wildlife (Washington, D.C.).

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Maximizing Digital Marketing ROI With Smart IT Investments

Nonprofit Marketing Insights by GlobalOwls

Maximizing Digital Marketing ROI With Smart IT Investments Businesses seek digital marketing ROI to remain competitive. Strategic information technology (IT) investments can significantly impact this by streamlining efforts, targeting audiences, and driving conversions. Without it, campaigns falter.

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A Guide to Outsourcing for Nonprofit Organizations

Nonprofit Marketing Insights by GlobalOwls

Numerous models such as onshore, offshore, nearshore outsourcing development , and many industry-specific models have emerged in the marketplace to achieve the most promising outcome offered by the outsourcing model extensively used in contemporary HR management. Information technology-related activities. billion by 2027.