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Creating a Unique Value Proposition for Your Nonprofit (Part 2)

Nonprofit Marketing Guide

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement. What is it and how do you get one?

Values 152
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Housing and Homelessness: Breaking Down Silos for Systems Change

Stanford Social Innovation Review

America’s homeless response system has been called “the emergency room of society,” conjuring images of a space where the focus is on urgent intervention—finding shelter or managing encampments—rather than trying to prevent crises from happening in the first place. Housing is the solution to homelessness.

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How Nonprofits Can Leverage Their Financial Relationships to Advance Justice

NonProfit Quarterly

Or think about a housing nonprofit realizing that its primary bank engages in predatory lending practices that push families into homelessness. Tools such as Bank.Green or the Global Alliance for Banking on Values can help mission-driven organizations identify values-aligned banks. These scenarios arent hypothetical.

Finance 117
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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Nonprofit Marketing Guide

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. Do you have a homeless shelter or “community home for those in crisis?”

Values 137
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32 Rising Nonprofit Leaders Chosen for 2023 Certificate in Leadership

NonProfit Leadership Center

This person is valued by their peers and supervisors. A nonprofit organization hires a talented professional. They consistently meet or exceed job expectations. They are one of the most talented team members to come through the organization in the past few years. Naturally, they are promoted into a management role.

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Zero-Problem Philanthropy

Stanford Social Innovation Review

CNN recently reported that “California has spent billions to fight homelessness. The second example illustrates an important intermediary step towards eliminating homelessness from a Zero-Problem Philanthropy vision. Yet, replicating this transformation in many other hotels in New York did not lower the number of homeless people.

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Are Women Donors the Key to Unlocking More Giving?

Stanford Social Innovation Review

As advisors to donors and nonprofits, we know firsthand the impact this wealth can have, and were optimistic that much of it will be deployed through philanthropy or values-aligned investing to address our worlds most pressing problems. How much will they invest, spend, share with their heirs, or give back to society?