Remove Homelessness Remove Retention Remove Values
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[Guest Post] The money making secret of effective donor newsletters

Fundraising Coach

Let’s tear down some common barriers … the ones that stand between your organization … and creation of a newsletter that improves retention … thereby boosting the lifetime value of your donor list. Getting past your unprofitable fears. by Tom Ahern. Because when you get right down to it? Well, that depends.

Retention 108
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What’s the Difference Between Buying and Giving

iMarketSmart

Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person. Sorry folks, we need to face the fact that retention rates are at all-time-lows!

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Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

How segmentation impacts retention. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Donor retention helps your nonprofit earn reliable revenue, making it easier to carry out its mission consistently. So what does this mean?

Retention 135
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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. It’s about an equal exchange of value. For example, “Your donation of $10 will provide a day’s food and care for a homeless veteran. They give you money, and you give them good feelings.

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How to Start a Volunteer Program: 12 Steps for Success

Bloomerang

For example, an animal advocacy organization with the goal of homing more pets than they did the previous year might have a mission statement like, “We work to reduce the number of homeless pets in the community by offering free rescue services and housing animals with volunteer foster homes.” Show appreciation to volunteers.

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Brainstorming Donor Identities

The Agitator

A traditional appeal emphasizing the plight of the homeless may not work as well for this group. One such organization reports that the average lifetime value of a donor is cut in half once you get more than 50 miles away from their site (one of the few relevancies of location). What’s your organization’s equivalent?

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3 Ways to Stay Connected With Your Nonprofit’s Supporters

Fundraising Coach

Instead of continuing this vicious cycle, nonprofit professionals have started to realize the value of focusing on relationships with donors and how they can keep supporters connected to the mission for the long haul. Sending thank you letters to your valued supporters. Serving a luncheon or dinner for supporters.