No Wonder Retention of Online Donors is So Bad
Nonprofit Marketing Guide
AUGUST 21, 2012
In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. Did I get the kind of online communications that would lead to another online gift?
Let's personalize your content