article thumbnail

No Wonder Retention of Online Donors is So Bad

Nonprofit Marketing Guide

In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. Did I get the kind of online communications that would lead to another online gift?

Retention 226
article thumbnail

Beyond fundraising: How building community strengthens nonprofit sustainability

Candid

A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection. Strategies for building community Most nonprofits emerge out of a clear community need (think food banks, homeless shelters, health-focused foundations).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stay Connected Throughout the Year by Using a Communications Calendar

Ann Green

Donor retention continues to lag. Perhaps it’s homelessness awareness month or your organization was founded in March 1985. One reason is people feel they only hear from the nonprofits they support when the organizations are asking for money. You need to communicate with your donors throughout the year. Time of year.

article thumbnail

Take Thanking Your Donors to the Next Level

Ann Green

Calling first-time donors is known to improve retention rates. Your gift will help us purchase winter coats for homeless children. The retention rate for first-time donors is abysmal. You can help boost your retention rate by making your new donors feel special. We’re so happy you’ve been a donor these past four years.

Retention 173
article thumbnail

Stay in Touch Throughout the Year by Using a Communications Calendar

Ann Green

Donor retention continues to be a problem and one of the reasons is poor communication. Perhaps it’s homelessness or mental health awareness month. Nonprofits don’t communicate with their donors enough. Sometimes the only time we hear from organizations is when they’re asking for donations. Time of year.

article thumbnail

How to do a Better Job of Donor Engagement

Ann Green

If your homeless shelter has to take on extra measures to keep it clean, emphasize the importance of the health and safety of your clients, many of whom are at greater risk of getting COVID-19. Pay attention to your donor retention . Good donor engagement often leads to good donor retention. Focus on your mission.

Retention 147
article thumbnail

How You Can Improve Your Donor Communication

Ann Green

Yes, you may have changed the protocols (possibly several times depending on COVID positivity rates) at your homeless shelter, but that’s because you needed to continue to offer a safe place to those who need it. This is especially important now when your goals should be donor retention and sustaining long-term donors.