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Active vs. Passive Cause Marketing

Selfish Giving

Some retailers see it as pestering the customer. While this program was for autism, other PCM programs I’ve seen at the register are for food pantries, homeless shelters and especially “green&# causes. To date, I also haven’t worked with retailers with the kind of customers that are more responsive to PCM programs.

Activism 245
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Repurpose Your Content for Consistent Storytelling

Nonprofit Marketing Guide

A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People , a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. Mark Horvath.

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Ep178: Chris Noble on The Power of Influencers & The Future of Cause Marketing

Selfish Giving

Show Notes Matchfire MDA's #LiveUnlimited Chris on Twitter CauseTalk Radio Ep05: Homeless Hotspots Roam SXSW, Austin for Money. Chris' last appearance on the show) Ep143: Call of Duty Endowment Enlists Gamers, Retailers for Mission to Help Vets Ep171: Nationwide Puts Cause Content to Work for Safety's Sake with 'Make Safe Happen'

Marketing 180
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Is Your Nonprofit Ready for Product Licensing?

Selfish Giving

Manufacturers are competing for shelf space and need to offer fresh product lines to their existing retail accounts. But what about retailers? In today’s landscape, many retailers are vying for the attention of the Millennial consumer while looking for opportunities to drive new customers into stores. Some items (e.g.

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Six Figure Cause Marketing – The Power of Pinups

Selfish Giving

What I know for sure: the investment I made in Joe’s course and book will allow us the opportunity to raise thousands of dollars raised for the homeless in Savannah, Georgia.” ” - Maggie Keenan (Read her story 6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless ).

Marketing 180
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Commentary: The Full Potential Of The Social Sector  

The NonProfit Times

That freedom has enabled them to conquer new horizons in business, revolutionizing online retail, the electric car market, and even the commercial space market. Jody Levison-Johnson, Ph.D., LCSW What makes Elon Musk and Jeff Bezos successful entrepreneurs is their ability to innovate and think outside of the box.

Retail 83
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Newsletter: 4 Lessons from Burger King's Drive-Thru ; 140 Companies Partner with Band to Help Homeless ; Are Memes Better than Influencers?

Selfish Giving

140 businesses partnered with Pearl Jam to raise millions for Seattle's homeless. ??Why You probably haven't heard of the retailer Neighborhood Goods , but they may represent the changes we'll see in retail in the years to come. Why your paper charity pinup should have coupons. ??You