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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. Take storytelling, for instance.

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Beyond Karen: White Woman Archetypes in the Third Sector

NonProfit Quarterly

13 A Brief History of Archetypes Carl Jung is considered the father of archetypal psychology. The health consequences of coping with racism-related stress are real and life-shortening. While this article is focused on the workplace, I point to these health outcomes to emphasize how the body gets implicated by racism- related stress.

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Again, because of the huge variety of possible activities, their financial health depends on what nonprofits are into. If it wasn’t for the global pandemic, social inequality wouldn’t come under such attention because even developed public health systems apparently demonstrated signs of inequality. Target financing.

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Calling People Forward Instead of Out: Ten Essential Steps

NonProfit Quarterly

It’s well documented in studies in the fields of psychology, anthropology, sociology, and even neuroscience that shaming, blaming, and guilting someone shuts down the center of their brain responsible for learning and growth. The problem with either approach is that both typically get infused with shame, blame, and guilt.

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