What To Do About Fundraising’s Dark Side
The Agitator
JUNE 13, 2013
As Ken Sterns explains in the Chronicle of Philanthropy , “It takes more expertise than the average donor…can muster to distinguish between the legitimate and the illegitimate, the effective and the ineffective.” For example, CIR’s worst of the worst, Kids Wish Network, undermines the legitimate brand of the Make-a-Wish Foundation.
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