Clairification

NOVEMBER 13, 2023

That’s what we reviewed in Part 1 of this two-part series, where I described research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion , and the newer book, Pre-Suasion: A Revolutionary Way to Influence and Persuade , and discussed how you might apply this research to your fundraising strategies.

Psychology 62

Psychology Values Fundraising Fundraising 62

Bloomerang

JANUARY 6, 2025

Leading metrics that rarely get measured but predict donor value and satisfaction Retention metrics are the most critical to your success, but they can only tell you whats already happened. Lifetime value of a donor (LTV) Knowing donor lifetime value helps you make more educated decisions about investing in acquisition or retention.

Retention 92

Retention Fundraising Fundraising Psychology 92

Bloomerang

NOVEMBER 8, 2021

That’s why effective fundraisers understand the difference between demographics and psychographics. The psychological narrative we construct has more influence on our lives because it’s about who we are now and who we are becoming. Before your visit, have some tools ready to discover your donor’s values, interests, and priorities.

Psychology 128

Psychology Construction Values Philanthropy 128

iMarketSmart

MAY 13, 2022

Alumni most likely to give to their alma maters, for instance, are those who believe that the lasting value of their education greatly outweighed the cost – no matter how much they paid. Those that believe the cost outweighed the value are highly unlikely to give, no matter how little they paid.

Values 52

Values Ethics Fundraising Fundraising 52

NonProfit Leadership Alliance

JUNE 5, 2024

Nonprofits can foster a culture of respect by valuing contributions from employees of all generations, recognizing the unique strengths and expertise that each individual brings to the table. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Collaborations 211

Collaborations Public and Nonprofit Management Culture Leadership 211

Nonprofit Marketing Guide

OCTOBER 24, 2018

He knows how to increase the lifetime value of your donor database. And he knows how you should use the Four Big Drivers of Donor Loyalty in your fundraising program. Understand how to use the concept of “Lifetime Value” to inform your fundraising decisions. What We’ll Talk About.

Psychology 129

Psychology Philanthropy Retention Universities 129

Nonprofit Marketing Blog

JUNE 11, 2014

What does any of this have to do with your fundraising approach? How are you using color to communicate your organization’s brand values and personality? Have you tested the use of different colors in your fundraising materials? That is, do we generally expect baby blue to communicate power?).

Psychology 73

Psychology Manufacturing Fundraising Fundraising 73

Clairification

APRIL 22, 2024

Get on the Pathway to Passionate Philanthropy, Not Forgettable Fundraising Philanthropy is a mindset. A noble value. Fundraising is a means towards that end. Philanthropy, not fundraising. Sustainable fundraising takes a village. Fund, “ Beyond Fundraising: What Does it Mean to Build a Culture of Philanthropy? ”

Philanthropy 112

Philanthropy Culture Fundraising Fundraising 112

Bloomerang

APRIL 12, 2024

The other day I spoke with a major gift fundraiser who had quit her job with a large health care facility. I understood her perspective and immediately shared with her this similar take from another professional fundraising expert. It’s certainly not something most frontline fundraisers are taught. Robots are about order.

Fundraising 108

Fundraising Fundraising Philanthropy Values 108

Nonprofit Tech for Good

JUNE 18, 2020

It may be time for your nonprofit to reevaluate your fundraising strategy and learn how micro-donations for nonprofits can make a significant difference. To give you a better sense of why you need a diversified fundraising strategy, let’s take a closer look at donations during the coronavirus pandemic.

Food 138

Food Psychology Nonprofits Values 138

Fundraising Leadership

OCTOBER 31, 2024

“Americans are feeling increasingly stressed about politics amid an assassination attempt, a late-breaking candidate change, debate drama, and legal battles,” the American Psychological Association reports. “In In APA’s 2024 Stress in America survey, 77% of U.S. This must come from the top and be understood by everyone in the organization.

Public and Social Policy 119

Public and Social Policy Participation and motivation Non-Profits Culture 119

Jeff Brooks

MAY 8, 2023

Here’s an easy formula for making your fundraising more relevant to donors. It’s just two words: So That , from the Linked in newsletter, Fundraising Friday. If you’re an organization insider, the value and importance of these things is likely self evident. No sense of the value or importance of the activities.

Fundraising 98

Fundraising Fundraising Children Education 98

NonProfit Hub

OCTOBER 29, 2014

A thank-you gift is defined as a low-value, non-monetary gift, conditional upon a person or organization donating to a charity. Jeremy Shen, “The Counterintuitive Effects of Thank-You Gifts on Charitable Giving,” Journal of Economic Psychology, 33 (2012) 973-983.] Featured Fundraising Nonprofit Marketing Plan' Newman and Y.

Values 51

Values Psychology Non-Profits Nonprofits 51

Jeff Brooks

JULY 9, 2024

If you ever took a psychology class, you may remember Abraham Maslow’s hierarchy of needs. But I do have a problem with the way his pyramid is often interpreted in fundraising. Thus fundraising offers that are about food, shelter, or other basic body needs are less appropriate subjects than the nobler needs like self-actualization.

Fundraising 63

Fundraising Fundraising Psychology Food 63

Get Fully Funded

NOVEMBER 2, 2021

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. But as important as fundraising landing pages are, they are often dull and transactional. Blah, blah, blah.”.

Fundraising 119

Fundraising Fundraising Psychology Values 119

iMarketSmart

APRIL 7, 2023

I began noticing the disparities early in my fundraising career. Much of the fundraising advice shared at professional conferences did not seem to accurately reflect what I was experiencing with donors. I began asking myself if the seemingly ill-suited advice was: Celebrating the fundraiser more than the donor?

Values 40

Values Fundraising Fundraising Philanthropy 40

Bloomerang

AUGUST 22, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. When you come from a place of fear in fundraising, you’re going to be dead on arrival. Which is why I so often talk about my philosophy of philanthropy, not fundraising. And you know they see the value of being perceived as good corporate citizens.

Advertising 108

Advertising Psychology Values Philanthropy 108

Fundraising Leadership

MAY 12, 2024

It is a call for information, honesty, allyship and networking to erase the stigma and enhance the value of all workers. It is also about women speaking honestly about what is happening to them physically, and to stop hiding and always feel valued. Awareness without action means nothing,“ Auger-Dominguez says in her TEDx talk.

Culture 127

Culture Healthcare Public and Nonprofit Management Medical 127

iMarketSmart

SEPTEMBER 7, 2016

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! And, they will if you give them great experiences, add value to their lives, and provide extraordinary customer service! The post Donor Psychology: Do you know what really makes your supporters feel good? I know, I know.

Psychology 40

Psychology Values Fundraising Fundraising 40

Bloomerang

JANUARY 20, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. I felt valued, and increased my giving incrementally. So far so good.

Philanthropy 109

Philanthropy Psychology Culture Values 109

Get Fully Funded

SEPTEMBER 7, 2021

Psychology comes into play here – the supporter who might have scrolled by pauses, reads about the need, and gives $25, knowing their donation turns into $50 with the match. Let the donor know they are valued by the organization. The Bottom Line A matching gift is a winning fundraising strategy.

Psychology 115

Psychology Food Marketing Marketing 115

Bloomerang

JUNE 28, 2021

Your culture will make or break fundraising success, especially over the long term. For years now, there’s been a powerful evolving discussion in the social benefit sector around “ culture of philanthropy ” and why it’s so critically important to fundraising success. What they value matters. Donor experience. See here for more.

Culture 118

Culture Philanthropy Nonprofit Administration and Development Nonprofits 118

Bloomerang

FEBRUARY 3, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Consider how you might reach out by sending them one or more of your current fundraising appeals. A psychological principle known as FOMO (fear of missing out) is triggered. — Charity Clairity Have a question for our Fundraising Coach?

Retail 130

Retail Psychology Marketing Marketing 130

Bloomerang

DECEMBER 8, 2023

However, others may want to know about smaller giving donor segments, and whether they should receive gifts too — what we in fundraising call “premiums.” Donor premiums can be a smart part of your fundraising strategy. They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity.

Altruism and Helping 111

Altruism and Helping Psychology Values Activism 111

Nonprofit Fixer

FEBRUARY 5, 2025

Lets be honest, major donor fundraising can feel terrifying at first! Its a lot of pressure and a lot of fundraisers fall prey to self-doubt. Even one donor meeting gone wrong can set back a fundraisers confidence for years. Even one donor meeting gone wrong can set back a fundraisers confidence for years.

Fundraising 52

Fundraising Fundraising Psychology Foundations 52

iMarketSmart

MAY 26, 2023

Donors are looking for a better philanthropic value proposition. Traditional fundraising loses four out of five first-time donors. Traditional fundraising works best at places that have delivered value and built community but the organizational self-centeredness on which it is based misses many partnership-building opportunities.

Fundraising 52

Fundraising Fundraising Psychology Philanthropy 52

iMarketSmart

APRIL 28, 2023

Everyone Is entitled to their own fundraising opinions but not their own fundraising facts. That’s what the brilliant Daniel Patrick Moynihan said, without the reference to fundraising, of course. And imagine how much more we could achieve if we did a better job of aligning fundraising strategy with fundraising fact.

Fundraising 52

Fundraising Fundraising Philanthropy Children 52

The Agitator

FEBRUARY 8, 2018

Nor am I recommending fundraisers attempt to do the job of Independent Sector and urge that individuals give a greater percentage of personal income beyond the current plateau of 2%. … And if we care what can we fundraisers do about it? Fail at building lifetime value. I believe it deserves a detailed description.

Retention 78

Retention Fundraising Fundraising Psychology 78

Getting Attention

MAY 31, 2011

Orbiting inspired Tobi to find an environment where she could make an impact and change the world in a concrete way, and guides Jeff in solving conundrums and dealing with the frustrations he faces in his fundraising work. Marketing is the art of creating genuine customer value. Understanding and Respecting Your Audiences.

Psychology 81

Psychology Values Marketing Marketing 81

iMarketSmart

DECEMBER 8, 2023

It is also cited to justify any and all fundraising metrics. When we overmeasure or measure the wrong things, we render fundraising mechanical, awkward, unsatisfying, and unsuccessful. “If you can’t measure it, you can’t improve it.” The author is the great Peter Drucker. It’s apt.

Philanthropy 59

Philanthropy Fundraising Fundraising Psychology 59

The Agitator

FEBRUARY 19, 2013

As most public broadcasting viewers and listeners know, the stations’ periodic fundraising drives tend to employ modest rewards for their donors – contribute $50 and get a Car Talk mug, $200 for a Masterpiece Theatre DVD, etc. Price, Monetary, Value and Other Factors.

Altruism and Helping 102

Altruism and Helping Universities Psychology Values 102

Bloomerang

SEPTEMBER 27, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. The cultivation phase is your opportunity to take your donor on a journey that crosses the bridge from the values they hold dear and the values you enact. Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Impact reports.

Nonprofit Administration and Development 106

Nonprofit Administration and Development Psychology Values Activism 106

Get Fully Funded

AUGUST 16, 2024

Fundraising is all about understanding human psychology. Fundraising is much more than asking for donations. Since CauseMatch began in 2016, we’ve isolated four four key principles to harness the power of human nature to achieve remarkable fundraising success. It positively contributes to your fundraising efforts.

Fundraising 52

Fundraising Fundraising Participation and motivation Psychology 52

The Agitator

AUGUST 3, 2010

In case you missed it, BusinessWeek just ran a terrific article, The New Abnormal , on the current state of consumer spending and psychology. The explanation seems to be that where consumers perceive real differentiating value, they will still pay for the premium brand, but where they perceive a commodity product, they go for the cheapest.

Psychology 60

Psychology Charitable Contribution Production Values 60

Nonprofit Marketing Blog

AUGUST 9, 2012

Social norms are governed by values of community selflessness and altruism. Here is what he says: “As most NPR listeners know, their periodic fundraisers tend to employ modest rewards for their donors – contribute $50 and get a Car Talk mug, $100 for an All Things Considered tote bag, etc. What do I mean by that?

Altruism and Helping 88

Altruism and Helping Psychology Non-Profits Governance 88

Bloomerang

AUGUST 21, 2021

CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now. But if you all don’t know Claire, check her out, she’s our fundraising coach over at Bloomerang, and also does a lot of cool things through her own fundraising school.

Public and Social Policy 132

Public and Social Policy Values Insurance Psychology 132

Fundraising Leadership

APRIL 12, 2024

What that means to colleagues across generations varies, but having a psychologically safe workplace where it is OK to be authentically yourself is a plus. Director of the Media Psychology Research Center and faculty in the media psychology program at Fielding Graduate University , in Psychology Today.

Psychology 78

Psychology Culture Management Construction 78