Remove Fundraising Remove Psychology Remove Values
article thumbnail

Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.” Launch urgent time-limited fundraising campaigns to tap into the scarcity effect.

article thumbnail

The 3 types of capital nonprofits need to succeed in 2025

Candid

Nonprofits are facing ever-increasing challenges in obtaining financial capital, with reports of declines in individual donors , fundraising challenges , and proposed government spending cuts. Social capital: the ties that bind us together At its core, social capital is the value derived from positive connections between people.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use These 5 Metrics To Supercharge Your 2025 Fundraising

Bloomerang

Leading metrics that rarely get measured but predict donor value and satisfaction Retention metrics are the most critical to your success, but they can only tell you whats already happened. Lifetime value of a donor (LTV) Knowing donor lifetime value helps you make more educated decisions about investing in acquisition or retention.

Retention 105
article thumbnail

The Psychology of Fundraising: Why Do Donors Give?

The Charity CFO

Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. And yet, people across cultures and contexts give generously to organizations that share their values. . So, what forces explain fundraising psychology? The Psychology of Fundraising.

article thumbnail

The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution.

article thumbnail

Safe At Work: How To Lead During Election Season With Fairness and Civility

Fundraising Leadership

“Americans are feeling increasingly stressed about politics amid an assassination attempt, a late-breaking candidate change, debate drama, and legal battles,” the American Psychological Association reports. “In In APA’s 2024 Stress in America survey, 77% of U.S. This must come from the top and be understood by everyone in the organization.

article thumbnail

Fundraising Success Starts Within: Aligning Your Internal Team for Maximum Impact

Bloomerang

Introduction If you’re reading this blog post, you’re probably involved in fundraising in some capacity. What if your entire organizationnot just the development departmentfelt a sense of ownership and responsibility for fundraising success? Because when fundraising becomes a team effort, the results speak for themselves.

Finance 78