The Agitator

NOVEMBER 29, 2009

Here, from The FLA Group, is a superb paper on how to craft your fundraising case. Writing strategy is carefully constructed along the lines of human decision-making psychology and neurology. The voices chosen to speak in the case must reflect the cause and its universe. The needs of the institution are secondary to the mission.

Construction 66

Construction Fundraising Fundraising Psychology 66

The Agitator

MAY 11, 2011

For years I’ve been quietly steaming about two inventions that I suspect have done great damage to effective direct mail fundraising. It’s called ReadSmart , and it offers a way to increase response rates without changing copy, mailing universe, postage treatment or package format. But truly, I haven’t lost my mind, so bear with me.

Fundraising 93

Fundraising Fundraising Production Technology 93

Fundraising Leadership

MAY 12, 2024

At the Chicago conference, Pauline Maki, professor of psychiatry, psychology and obstetrics & gynecology, as well as director of the Women’s Mental Health Research Program at the University of Illinois-Chicago, says sleep deprivation is a key side effect of menopause, and affects performance at work, as well as mental health. “

Culture 126

Culture Healthcare Public and Nonprofit Management Medical 126

Bloomerang

MAY 4, 2023

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Isn’t that often true for fundraisers too? Sargeant maintains that “ Donors are fundraising’s customers. And maybe that’s not so bad.

Public and Nonprofit Management 119

Public and Nonprofit Management Public Policy Psychology Philanthropy 119

Nonprofit Marketing Blog

MARCH 18, 2013

Stevenson asked Stephen Reicher, a psychology professor at Scotland’s University of St Andrews, and Reicher cited the following factors - which should be familiar to those of us who enjoy reading about behavioral economics! This reminds me of the Story Wars idea—that basic universal themes unite audiences around causes.

Psychology 78

Psychology Universities Children Fundraising 78

Nonprofit Tech for Good

JULY 22, 2024

Paybee’s Annual Bid Masters competition reveals the 54 best benefit auctioneers of 2024, these trailblazers are leading the way in the world of benefit auctioneering and transforming the fundraising landscape.

Fundraising 93

Fundraising Fundraising Energy Associations 93

iMarketSmart

NOVEMBER 11, 2022

Far too many hiring authorities, having fallen prey to persistent, pernicious myths about fundraising, bypass or fail to nurture the chameleons in their midst, opting instead for peacocks. Why does fundraising practice so often lag fact and reality and by such a wide margin? This is the #1 driver of fundraiser turnover.

Fundraising 52

Fundraising Fundraising Psychology Universities 52

The Agitator

FEBRUARY 19, 2013

As most public broadcasting viewers and listeners know, the stations’ periodic fundraising drives tend to employ modest rewards for their donors – contribute $50 and get a Car Talk mug, $200 for a Masterpiece Theatre DVD, etc. In sum, the overall spirit of this paper is by no means to suggest that thank-you gifts are universally bad.

Altruism and Helping 102

Altruism and Helping Universities Psychology Values 102

Fundraiser Ideas

NOVEMBER 21, 2011

Julian Greene is a blogger and fundraiser. Luke: Are you involved with fundraising right now? If not, what is your background with fundraising and what do you do now? Julian: I’ve been involved with fundraising for a long time, but it has recently taken on a whole new role for me. If so, what do you do? Don’t hold back.

Non-Profits 68

Non-Profits Homelessness Fundraising Fundraising 68

iMarketSmart

MARCH 7, 2022

My fundraising career started in complex planned gifts. 1] They purchased a $3 million fMRI machine for our university.[2] We’ll see later, they also drive fundraising success. We can track preschool psychological development. At the heart of fundraising is story. [1] University of the West of England.

Psychology 52

Psychology Law Philanthropy Fundraising 52

The Agitator

OCTOBER 19, 2011

Jeff Brooks blogging at Future Fundraising Now is always making fun of research. specific letters, emails, calls), which behavior can then be tracked, measured, analyzed and fairly accurately relied upon for future fundraising planning and executions. Something deep and penetrating that mere fundraisers have overlooked.

Psychology 73

Psychology Universities Values Fundraising 73

Fundraising Leadership

MARCH 10, 2023

Speaking to a virtual audience at a Northwestern University alumni event recently, Lublin addressed the different approaches of two generations of working parents—half of them older Boomer mothers, and the other half Millennials and GenXers. According to the U.S.

Energy 96

Energy Children Universities Culture 96

Fundraising Leadership

APRIL 12, 2024

What that means to colleagues across generations varies, but having a psychologically safe workplace where it is OK to be authentically yourself is a plus. Director of the Media Psychology Research Center and faculty in the media psychology program at Fielding Graduate University , in Psychology Today.

Psychology 77

Psychology Culture Management Construction 77

iMarketSmart

JUNE 13, 2022

But a good fundraising story must do something specific. A good fundraising story, ultimately, is about the donor’s gift. Plot elements: The narrative arc in fundraising. Fundraising story can follow this narrative arc. The fundraising story cycle. Applying this narrative arc to fundraising story creates a cycle.

Fundraising 52

Fundraising Fundraising Universities Psychology 52

iMarketSmart

MAY 9, 2022

Many fundraisers don’t understand the world of big philanthropy. It reveals the psychology of giving and wealth. One of the central psychological challenges for humans is personal mortality. But it doesn’t work for fundraising. And that will transform the charity’s fundraising. Because they don’t understand wealth.

Foundations 52

Foundations Psychology Law Nonprofit governance and management 52

Stanford Social Innovation Review

MAY 2, 2024

Universities, for example, all have an admissions office, grades, cafeterias, libraries, these things called professors, and a college president. Any university that tries to dispense with these things will face competitive pressure to conform with the industry standard. Third, investigate the resource flows in the social system.

Collaborations 132

Collaborations Public and Social Policy Nonprofit Administration and Development Public and Nonprofit Management 132

Care2

NOVEMBER 30, 2012

in Political Communication from the University of Maryland and a B.A. in Communications/Psychology from Willamette University. She is the former managing director of DonorTrends and was a senior fundraising consultant at HJC New Media. Ashley has a M.A. Care2 is the largest online community of people making a difference.

Psychology 65

Psychology Universities Nonprofits Recruitment 65

The Agitator

JULY 31, 2018

And my book Retention Fundraising devoted a chapter to “Five Easy Retention Wins” and noting that saying “Thank you” is Retention Win #1. Penelope Burk reports in Donor-Centered Fundraising that only four out of ten donors say they receive a thank-you letter after they make a donation. AND STILL….Penelope

Retention 63

Retention Psychology Universities Food 63

Clairification

MARCH 11, 2024

This is the finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: “ How Donor Choose Charities.” The heart, not the head. People do not give to the most urgent needs, but rather they support causes that mean something to them.”

Philanthropy 114

Philanthropy Universities Fundraising Fundraising 114

iMarketSmart

JUNE 5, 2023

The “one big thing” in fundraising is this: Advance the donor’s hero story. The universal hero story (monomyth) progresses through four steps: The compelling donation experience includes these same steps. So, it’s no surprise that testing finds they don’t work in real-world fundraising, either.[7] Probably not. This also works.[15]

Altruism and Helping 52

Altruism and Helping Public and Social Policy Fundraising Fundraising 52

Nonprofit Marketing Blog

JANUARY 27, 2011

I am continuing my ongoing blog of the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. It covers a gamut of questions - which all seem to lead to some universal answers. Katya : You have an incredible body of research assembled in your book. Do you agree?

Psychology 47

Psychology Universities Fundraising Fundraising 47

iMarketSmart

SEPTEMBER 12, 2022

The universal hero story is attractive. But the same is true for the fundraiser’s role. The monomyth role of the hero’s guiding sage can inform the fundraiser’s work. The monomyth role of the hero’s guiding sage can inform the fundraiser’s work. It can build the fundraiser’s occupational ideology.[2] 5] In the U.S.,

Nonprofit Administration and Development 52

Nonprofit Administration and Development Fundraising Fundraising Public and Nonprofit Management 52

NonProfit Hub

AUGUST 26, 2016

As I talked about in a previous article , Dr. Cialdini has taught psychology for more than 30 years and is viewed a leading mind in the psychology field, especially on the topic of persuasion. Researching social influence inspired us to apply his knowledge to our own corner of the universe as nonprofiteers. Let me explain.

Psychology 56

Psychology Environmental Recruitment Universities 56

iMarketSmart

OCTOBER 18, 2024

A university charging $75,000 in tuition, for instance, while asking donors to “help keep the lights on” begs the questions as to why such elemental needs were not covered in the setting of such handsome tuition levels.

Disaster Relief 52

Disaster Relief Philanthropy Psychology Universities 52

iMarketSmart

OCTOBER 18, 2024

A university charging $75,000 in tuition, for instance, while asking donors to “help keep the lights on” begs the questions as to why such elemental needs were not covered in the setting of such handsome tuition levels.

Disaster Relief 52

Disaster Relief Philanthropy Psychology Universities 52

iMarketSmart

DECEMBER 7, 2015

According to an article in Psychology Today by Steven Reiss (Professor of psychology and psychiatry at Ohio State University) and James Wiltz (Ph.D. But what’s this got to do with fundraising?” Every top fundraiser and every fundraising expert knows that campaigns succeed when they are real. you might ask.

Psychology 40

Psychology Fundraising Fundraising Participation and motivation 40

iMarketSmart

APRIL 24, 2023

Story works In fundraising, story is powerful. But for an effective fundraising story, we need something more. Fundraising starts with identity. This feeling of similarity is powerful in fundraising. But in fundraising, the donor doesn’t give directly to a beneficiary. A donor can also identify with the fundraiser.

Race and Ethnicity 52

Race and Ethnicity Fundraising Fundraising Altruism and Helping 52

Anedot

MAY 25, 2022

Tom comes to CVNL with over 20 years of fundraising, senior management, and consulting experience which represents direct engagements with over 100 organizations on an array of capacity-building projects and programming. Tom Hayashi, Ph.D., He is an active member and contributor of the.

Nonprofit Leadership 52

Nonprofit Leadership Leadership Nonprofit Administration and Development Public and Nonprofit Management 52

Care2

FEBRUARY 13, 2013

All across the fundraising landscape, donor retention is falling. in Psychology and an M.B.A. in Finance and Strategic Marketing from San Diego State University. Amy received an MBA from The George Washington University and a B.S. from Cornell University. If yes, this webinar is for you! Gartner Inc.

Public and Nonprofit Management 52

Public and Nonprofit Management Informational Technology Universities Advertising 52

Fundraising Leadership

OCTOBER 14, 2022

“We both had studied innovation and product development and Marianne wrote in 2000 in the Academy of Management Review about how our field should pay more attention to paradox,” says Smith, Professor of Management and faculty director of the Women’s Leadership Initiative at the Lerner College of Business and Economics, University of Delaware.

Entrepreneurship 52

Entrepreneurship Psychology Universities Organizational Behavior 52

Bloomerang

SEPTEMBER 13, 2021

It said “Maven University: Opinion above Knowledge.” . I recently read a pertinent article on the Moceanic blog published posthumously by the savvy Simone Joyaux: For Fundraising Excellence, Rely on Expertise, Not Opinions. . You say : “Look, you hired me to be the professional fundraiser; I’m telling you what works.”.

Nonprofits 98

Nonprofits Culture Psychology Values 98

NonProfit Hub

DECEMBER 21, 2015

Gretchen graduated from the University of Nevada with a degree in English literature. Crowdfunding is showing up in fundraising strategic plans through a variety of ways as more organizations realize the potential of this relatively new phenomenon. Part of the reason for this is psychological. Follow her on Twitter.

Psychology 60

Psychology Nonprofits Recruitment Universities 60

iMarketSmart

NOVEMBER 7, 2022

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The universal hero story, called the monomyth, includes specific steps. The compelling fundraising challenge will make each link. Or why not just collect a list of fundraising tips and tricks? Good fundraising brings in big money.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

iMarketSmart

FEBRUARY 6, 2023

15] This also happens in fundraising. In one experiment,[16] some university alumni were called and asked questions, including “If you were contacted by your high school or college and asked to donate money, would you do so?” A few days later, the university’s fundraising phone campaign contacted everyone.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

iMarketSmart

APRIL 4, 2022

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

Sociology 52

Sociology Philanthropy Finance Psychology 52

Fundraising Leadership

APRIL 5, 2024

As a manager and leader, be sure to recruit and hire from different universities and companies, looking for ways and opportunities to include different candidates from different backgrounds, and give them a voice in decision-making, committees and meetings. Read more on Take The Lead on voting for women for office 5. Demonstrate empathy.

Leadership 70

Leadership Universities Recruitment Retention 70

iMarketSmart

OCTOBER 31, 2022

The universal hero story (monomyth) ends with the hero’s return. Fundraising: Publicity risk and reward. In fundraising, publicity can lead to public acclaim. Fundraising: Reframing publicity. Another fundraiser suggests, “Thank you so much for bearing with me. Fundraising: Automatic publicity.

Universities 52

Universities Psychology Values Fundraising 52