Nonprofit Marketing Guide

JANUARY 10, 2024

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. Take storytelling, for instance.

Psychology 236

Psychology Sociology Marketing Marketing 236

Blue Avocado

NOVEMBER 19, 2024

But as climate change is manmade, it may have not just ecological but also sociological tipping points. Even those who remain insulated from the harsh climatological effects will not be immune from the psychological effects of watching this catastrophe unfold. At what point does despair become inescapable?

Psychology 82

Psychology Governance Philanthropy Sociology 82

iMarketSmart

APRIL 4, 2022

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

Sociology 52

Sociology Philanthropy Finance Psychology 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 4, 2021

3 Powerful Virtual Fundraising Ideas for Nonprofits. Are you looking to boost your Nonprofit’s Fundraising? Check out these 3 powerful virtual fundraising ideas and how you can get started. Commonly given as grants for scientific or sociological research, free-of-charge in most cases. More than 1.5 Target financing.

Non-Profits 52

Non-Profits Public and Social Policy Fundraising Fundraising 52

The Agitator

JUNE 1, 2009

Here, from Stephen Baker at Business Week, is a superb article on the psychology, sociology and anthropology of "digital friendships" — you know, all those online relationships you have on Twitter, Facebook, MySpace, LinkedIn, etc, etc. I liked this passage: "Now we’re swimming in information.

Sociology 45

Sociology Psychology Activism Nonprofit Management 45

Fundraising Leadership

FEBRUARY 5, 2024

Didn’t we invent psychology, sociology, and anthropology because we are obsessed with understanding who we are and why we behave as we do? Issue 251 — February 5, 2024 What is more fascinating to us humans than ourselves? Don’t we check how we look when we pass a mirror? Come on, admit it.

Leadership 52

Leadership Sociology Culture Children 52