The Charity CFO

AUGUST 8, 2022

Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. So, what forces explain fundraising psychology? The Psychology of Fundraising. While it’s unfortunate that anger is a motivating force, it has tremendous potential to drive significant fundraising.

Psychology 98

Psychology Fundraising Fundraising Values 98

Nonprofit Tech for Good

AUGUST 14, 2022

When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. Why is the Psychology of Giving Important? On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time.

Psychology 116

Psychology Donor Motivation Philanthropy Nonprofits 116

Bloomerang

AUGUST 6, 2021

Jen Shang, PhD will take you through a series of real-world examples to demonstrate how philanthropic psychology can be applied to nurture, develop donor identities, and achieve sustainable increases in giving (up to 218% increases using multiple channels and campaigns) as a result of sharing genuine love. So thanks for being here.

Psychology 111

Psychology Children Philanthropy Food 111

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Leveraging community Influence: Social proof in fundraising Never underestimate the power of the crowd. And that’s how you not only meet your fundraising goals but exceed them.

Psychology 103

Psychology Participation and motivation Retention Technology 103

NonProfit PRO

MAY 6, 2022

Though hesitant at first, VanHuss performs a psychology experiment that offers a glimpse into the effects of labeling yourself, or even your organization. Do you consider yourself a thought leader? Perhaps you shouldn't, and here's why.

Psychology 263

Psychology Nonprofits Education Education 263

Ann Green

OCTOBER 12, 2016

In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event. The labor of your staff, volunteers, and fundraising team.

Fundraising 227

Fundraising Fundraising Advertising Production 227

Nonprofit Marketing Guide

AUGUST 19, 2021

That can cover a lot of ground, from in-sector topics like nonprofit marketing, fundraising, and volunteering to the larger world beyond, including work-life, productivity, management, psychology, etc.

Psychology 280

Psychology Communication Production Marketing 280

Fundraising Leadership

OCTOBER 31, 2024

“Americans are feeling increasingly stressed about politics amid an assassination attempt, a late-breaking candidate change, debate drama, and legal battles,” the American Psychological Association reports. “In In APA’s 2024 Stress in America survey, 77% of U.S.

Public and Social Policy 117

Public and Social Policy Participation and motivation Non-Profits Culture 117

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 184

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 184

Donorbox Nonprofit

JULY 19, 2024

The psychology of fundraising delves into why and how individuals donate their time, money, and services to charities and those in need. The goal is to learn the underlying motivations, emotions, and cognitive processes that convince people to donate.

Psychology 52

Psychology Fundraising Fundraising Nonprofits 52

Blue Avocado

NOVEMBER 19, 2024

Even those who remain insulated from the harsh climatological effects will not be immune from the psychological effects of watching this catastrophe unfold. The same point may be made about philanthropy: A warmer climate, harsher weather and unrelenting news coverage will have a psychological impact on us all.

Psychology 82

Psychology Governance Philanthropy Sociology 82

Nonprofit Marketing Guide

OCTOBER 14, 2016

Classy shares 6 Fundraising Psychology Hacks You Need to Know. November 10: Advanced Techniques for Boosting Your Online Fundraising Campaigns. Highlight what you do to a new audience on Instagram by taking the Nonprofit Baton. Gail Perry has the Top 10 Ways to Screw Up Your Year-End Campaign. Enjoy your weekend!

Communication 186

Communication Psychology Nonprofits Marketing 186

Nonprofit Fixer

FEBRUARY 5, 2025

Lets be honest, major donor fundraising can feel terrifying at first! Its a lot of pressure and a lot of fundraisers fall prey to self-doubt. Even one donor meeting gone wrong can set back a fundraisers confidence for years. Even one donor meeting gone wrong can set back a fundraisers confidence for years.

Fundraising 52

Fundraising Fundraising Psychology Foundations 52

iMarketSmart

JANUARY 17, 2025

Successful fundraising is one of the outcomes an advancement office strives for, but that can’t be achieved if people don’t understand, believe in, and identify with the organization’s purposes and goals. The post No, Advancement Is NOT a Synonym or a Euphemism for Fundraising appeared first on MarketSmart LLC.

Fundraising 52

Fundraising Fundraising Psychology Philanthropy 52

Clairification

NOVEMBER 13, 2023

That’s what we reviewed in Part 1 of this two-part series, where I described research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion , and the newer book, Pre-Suasion: A Revolutionary Way to Influence and Persuade , and discussed how you might apply this research to your fundraising strategies.

Psychology 62

Psychology Values Fundraising Fundraising 62

Nonprofit Marketing Guide

SEPTEMBER 7, 2018

I have gathered the best articles, posts, tips, and more from around the world of marketing and fundraising just for you. We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. Good afternoon (or good morning or evening depending on where you are)!

Communication 166

Communication Psychology Nonprofits Marketing 166

Nonprofit Marketing Guide

SEPTEMBER 10, 2020

That can cover a lot of ground, from in-sector topics like nonprofit marketing, fundraising, and volunteering to the larger world beyond, including work-life, productivity, management, psychology, etc. One example is advocating a shift from a donor-centered approach to fundraising to a community-centric fundraising approach.

Psychology 206

Psychology Education Education Production 206

iMarketSmart

FEBRUARY 7, 2025

What are the three wonders of the ancient fundraising worlds? There’s too much reliance on these wonders of the ancient fundraising world – and they were never that wondrous to begin with. The gift pyramid shows the number of gifts you need at various levels to reach your goal. the quiet phase and the public phase).

Fundraising 59

Fundraising Fundraising Psychology Philanthropy 59

Selfish Giving

SEPTEMBER 22, 2021

Why are round-up fundraisers so popular and effective? The rounding up option] made it psychologically easy for people to do more of what they were already doing." The same may be true for in-store round-up fundraisers. This may be true, but I recently read about another possible reason. If you've spent $86.29

Psychology 130

Psychology Fundraising Fundraising Recruitment 130

Bloomerang

JUNE 29, 2021

We’ve all heard how important stories are to fundraising communications. And more importantly, how do you take a great story and turn it into a great fundraising story? . To have a great fundraising story, you need a few key things. Psychologically, we are wired for connection. But how do you actually pick a great story?

Fundraising 137

Fundraising Fundraising Children Psychology 137

Nonprofit Marketing Guide

JUNE 10, 2022

Let’s wind things down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have email trends, how to ask for donations in various ways, the psychology of content marketing and fonts, how to write headlines, and more.

Communication 143

Communication Psychology Nonprofits Collaborations 143

Clairification

FEBRUARY 24, 2025

What do you call the folks who respond to your fundraising appeals? Or perhaps The post Nonprofit Fundraising: We Have a Semantics Problem appeared first on Clairification. Are they donors ? Maybe thats okay.

Fundraising 57

Fundraising Fundraising Nonprofits Culture 57

NonProfit PRO

DECEMBER 15, 2021

There is (psychologically at least). This also has implications for your fundraising. What if I told you there was a way to hit the reset button? It's called the fresh start effect. Your donors are going through this same self-assessment and those are perhaps most pliable in their giving habits.

Psychology 130

Psychology Fundraising Fundraising Management 130

iMarketSmart

MARCH 7, 2025

Two common oversimplifications related to fundraising are: It’s about relationships It’s about storytelling Yes, but let’s be a bit more precise so these oversimplifications don’t get turned into false expectations and/or meandering practice. When agreements are reached, results must be produced.

Psychology 52

Psychology Philanthropy Culture Values 52

iMarketSmart

FEBRUARY 28, 2025

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors, and with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Psychology 52

Psychology Philanthropy Culture Fundraising 52

Bloomerang

NOVEMBER 6, 2021

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s a good idea to announce and share a financial goal for their fundraising campaign. . A nonprofit may simply announce a fundraising goal. What happens then? .

Fundraising 128

Fundraising Fundraising Psychology Nonprofits 128

Nonprofit Tech for Good

JUNE 20, 2022

Because when it’s for a good cause, people are more than willing to donate (check out this article all about the psychology behind charity ). Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. Benefits of Sweepstakes Fundraisers vs. Raffles. How to Run a Sweepstakes Fundraiser.

Fundraising 121

Fundraising Fundraising Public and Nonprofit Management Law 121

iMarketSmart

FEBRUARY 21, 2025

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors, and with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Psychology 52

Psychology Philanthropy Culture Fundraising 52

Nonprofit Marketing Guide

SEPTEMBER 16, 2022

Let’s finish it off with some helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about quiet quitting, color psychology in marketing, Giving Tuesday, and more. Giraffe talks about Colour Psychology in Marketing [INFOGRAPHIC]. Get Details And Register.

Communication 130

Communication Psychology Nonprofits Collaborations 130

iMarketSmart

DECEMBER 18, 2024

With the right systems and conversations, legacy giving can become a cornerstone of any nonprofits fundraising strategy. Unlike annual giving or event-based fundraising, legacy gifts offer a dependable revenue stream that enables nonprofits to focus on long-term impact rather than short-term needs. Are you ready to help them?

Psychology 59

Psychology Values Philanthropy Fundraising 59

NonProfit Leadership Alliance

JUNE 5, 2024

He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention. His expertise includes public relations, advertising, fundraising, social media, recruitment, retention, event development, leadership development, and community engagement.

Collaborations 211

Collaborations Public and Nonprofit Management Culture Leadership 211

Bloomerang

NOVEMBER 8, 2021

That’s why effective fundraisers understand the difference between demographics and psychographics. The psychological narrative we construct has more influence on our lives because it’s about who we are now and who we are becoming. How to use donor identity to boost fundraising results. Psychographics inform identities.

Psychology 128

Psychology Construction Values Philanthropy 128

iMarketSmart

FEBRUARY 12, 2025

There would be no fundraising for fundraisings sake. All fundraising would now be in the form of explanations as to how the organization could better serve. Yes, philanthropy would still be pursued but it would be one of many options in the partnership building process. That would not be befitting the office of the president.

Psychology 52

Psychology Philanthropy Culture Fundraising 52

Bloomerang

FEBRUARY 21, 2025

Thats a question every fundraiser has encountered. Most importantly, it creates a dynamic asking environment where the donor can ask questions and the fundraiser can nurture a relationship. This is especially true for capital campaigns, program expansions, and during gala fundraisers.

Participation and motivation 73

Participation and motivation Children Psychology Foundations 73

Bloomerang

APRIL 12, 2024

The other day I spoke with a major gift fundraiser who had quit her job with a large health care facility. I understood her perspective and immediately shared with her this similar take from another professional fundraising expert. It’s certainly not something most frontline fundraisers are taught. Robots are about order.

Fundraising 117

Fundraising Fundraising Philanthropy Values 117

Candid

MAY 26, 2021

Is there anyone who doesn’t believe that our times—and the fundraising climate—haven’t shifted dramatically in the past year? The bad news: your results will not reach the potential to transform your organization, solve a problem in your community, or get you recognition as a change master in the field of fundraising and development.

Technology 98

Technology Fundraising Fundraising Participation and motivation 98

Bloomerang

JULY 7, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on the best words and phrases for successful fundraising appeals: Dear Charity Clairity, I’d like to spiff up my appeal writing. I’m tired of the same old, same old. We’d love to hear from you!

Fundraising 117

Fundraising Fundraising Children Psychology 117