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Using Research to Raise More Money

Nonprofit Marketing Guide

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Think tanks, such as Rogare, the Fundraising Think Tank, also produce research and thorough leadership that can impact our work. But there is a science behind doing this well.

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What To Do About Fundraising’s Dark Side

The Agitator

Thanks to those who have commented on Roger’s posts this week ( here and here ) on outrageous fundraising practices. Like these thoughtful comments from Jennifer Phillips, chief strategy officer at Avalon Consulting Group … Fundraising’s Dark Side And What To Do About It. Let’s start with the basics.

Ethics 83
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I Hate The Way We Fail New Fundraisers

The Agitator

Whenever I’m at a loss to describe a problem I turn to the dog-eared volumes in my fundraising library for help. More and more nonprofits (47% more in the past decade) are in need of “fundraisers”. But fewer and fewer trained or experienced fundraisers are available. But these days that’s not practical.).