Nonprofit Marketing Guide

FEBRUARY 9, 2011

Over the last month or two I’ve received lots of questions from communications and development directors about third-party fundraising applications like Jumo and Crowdrise. The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits.

Fundraising 184

Fundraising Fundraising Public and Nonprofit Management Ethics 184

Nonprofit Marketing Guide

MAY 14, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? And Vu Le shares 12 ways “all lives matter” manifests in nonprofit and philanthropy. Lila Tublin believes you may not be communicating clearly enough in Plain Language for Nonprofits.

Communication 202

Communication Public and Nonprofit Management Nonprofits Philanthropy 202

NonProfit Leadership Alliance

APRIL 17, 2024

In the heart of Nashville ’s nonprofit sector , you can find Nicole Olivia Rose, CN P ( Certified Nonprofit Professional ). F rom Education to Nonprofit Management Nicole’s interest in public service began in high school, where her involvement in the Youth Volunteer Corps sparked her passion.

Public and Nonprofit Management 246

Public and Nonprofit Management Medical Nonprofit Leadership Universities 246

Stanford Social Innovation Review

DECEMBER 5, 2024

By Darren Isom , Cora Daniels & Lyell Sakaue Each summer on Martha’s Vineyard, leaders of color working in philanthropy across the United States gather to strategize, to vision, and to be in community with one another on an island where Black families have been vacationing since the 1800s.

Philanthropy 98

Philanthropy Public and Social Policy Leadership Collaborations 98

Nonprofit Marketing Guide

JANUARY 21, 2020

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send. Our job as nonprofit executives is to equip our boards with tools and skills for being our ambassadors out and about in the community.

Nonprofit governance and management 280

Nonprofit governance and management Public and Nonprofit Management Foundations Governance 280

NonProfit Leadership Alliance

JANUARY 3, 2024

In the world of nonprofit professionals, there are those whose stories inspire, uplift, and ignite a passion for positive change. Ashley Baker, CNP ( Certified Nonprofit Professional ), is one of these individuals. A Bold Move Ashley’s path to the nonprofit sector was a winding one.

Public and Nonprofit Management 246

Public and Nonprofit Management Participation and motivation Nonprofit Leadership Universities 246

Nonprofit Marketing Guide

SEPTEMBER 15, 2016

When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community. Has your nonprofit achieved an important milestone with its work?

Public and Nonprofit Management 214

Public and Nonprofit Management Nonprofits Philanthropy Foundations 214

Nonprofit Marketing Guide

DECEMBER 23, 2010

Here’s a little holiday surprise for you, courtesy of my friend, movie buff, and fundraiser extraordinaire, Rob Blizard. I suspect many of us will be watching some old movies on the holiday break, and Rob gives you his take on a few of them with fundraising at the core of their plots. Share your thoughts in the comments.

Fundraising 174

Fundraising Fundraising Ethics Public and Nonprofit Management 174

Nonprofit Marketing Guide

JULY 28, 2015

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. In this month’s post Peter Panepento tells you how to be prepared when your nonprofit’s salaries make the news. Peter Panepento.

Public and Nonprofit Management 221

Public and Nonprofit Management Finance Philanthropy Production 221

Affnetz

DECEMBER 6, 2022

Nonprofit Board Give, Get or Get Off? Nonprofit management software / By Mike Crum. Some Nonprofit boards have a give, get, or get off policy and their Nonprofits are suffering because of it. For example, I worked with a local educational Nonprofit that served children in public housing communities.

Public and Social Policy 130

Public and Social Policy Public and Nonprofit Management Recruitment Nonprofits 130

Candid

JUNE 23, 2022

Candid and the Center for Disaster Philanthropy (CDP) released a new report, Philanthropy and COVID-19: Examining giving in 2021 , in May 2022 that details COVID-19-related philanthropic funding in 2021. Brazil’s culture of giving and philanthropy has been growing since the 1980s.

Civil Society 98

Civil Society Philanthropy Collaborations Public and Nonprofit Management 98

Get Fully Funded

OCTOBER 26, 2022

Deciding to start a new nonprofit is the beginning of an incredible journey. But once you see your nonprofit’s impact, the hard work will all be worth it. In this guide, we’ll help you make sure you’re on the right track in getting your new nonprofit up and running. Take steps to incorporate your nonprofit.

Finance 98

Finance Management Public and Nonprofit Management Nonprofits 98

The Agitator

NOVEMBER 3, 2011

Blackbaud has just delivered a “must read” report on Growing Philanthropy in the U.S. Re-orient toward longer term measures of fundraising performance. With retention rates in the dumper too few nonprofits really understand that a 10% improvement in retention results in a 200% improvement in lifetime value. Here’s why.

Fundraising 107

Fundraising Fundraising Philanthropy Retention 107

Affnetz

JULY 10, 2023

How do Nonprofits make money By mikecrum Here’s a question that is often asked in many contexts – as a Development Director frustrated with the lack of revenue coming into a Nonprofit, as a new board member to a nonprofit, or perhaps you just posed it as a Google search phrase: How Do Nonprofits Make Money? Let’s unpack!

Social Entrepreneurship 130

Social Entrepreneurship Nonprofit governance and management Entrepreneurship Public and Nonprofit Management 130

Nonprofit Marketing Guide

SEPTEMBER 1, 2016

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press. Have you embraced a different tactic?

Public and Nonprofit Management 114

Public and Nonprofit Management Philanthropy Nonprofits Foundations 114

NonProfit Quarterly

FEBRUARY 28, 2024

Now, they’re expanding their philanthropy to news organizations that report on food, agriculture, and the environment and, in turn, amplifying the family’s other efforts. Journalism is welcoming the new infusion of philanthropy. Notably, Walton family journalism philanthropy is focused in overlapping areas.

Public and Social Policy 137

Public and Social Policy Environmental Public and Nonprofit Management Philanthropy 137

Selfish Giving

APRIL 10, 2017

Also on the chopping block are big donations to nonprofits. According to Engage for Good , an industry group that helps companies and causes engage consumers and employees around social issues, large checkout fundraisers like Kmart's raise hundreds of millions of dollars for nonprofits. "We JCPenney has been reeling for years.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Characteristics of Plain Language.

Marketing 121

Marketing Marketing Fundraising Fundraising 121

Nonprofit Marketing Guide

OCTOBER 27, 2016

A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. If you’re a locally focused nonprofit, that will likely be your local newspaper. But it could also be an outlet that reaches a certain demographic, a trade publication, or a website.

Public and Nonprofit Management 195

Public and Nonprofit Management Poverty Philanthropy Leadership 195

Nonprofit Tech for Good

DECEMBER 28, 2020

By Alan Tyson , CEO of DATABASICS – a software product that enables nonprofits to report, approve, and track employee hours, activities, and spending from anywhere, something that is especially important in an increasingly decentralized environment. Here are five categories that every nonprofit must address to be effective in 2021.

Production 130

Production Public and Nonprofit Management Collaborations Management 130

Stanford Social Innovation Review

JUNE 18, 2024

By Valerie Conn & Sofia Michelakis Over the past few years, more and more funders with free-standing, endowed, or well-resourced private philanthropies have reached out to us asking us for help connecting them to potential co-funders. At some point, we realized we were witnessing a new trend: funders fundraising.

Fundraising 102

Fundraising Fundraising Public and Social Policy Nonprofit governance and management 102

Nonprofit Marketing Guide

MARCH 17, 2016

It’s more difficult than ever for nonprofits to get media coverage. As the communications manager for a small education nonprofit in Bethesda, Md., As the communications manager for a small education nonprofit in Bethesda, Md., In 2015, her nonprofit, College Directions Inc.,

Public and Nonprofit Management 139

Public and Nonprofit Management Universities Foundations Nonprofits 139

Candid

NOVEMBER 16, 2021

As a nonprofit management student, preparing to enter this field can be challenging because it’s still developing. The University of San Francisco was the first school to offer a Master’s in Nonprofit Administration less than 40 years ago, and the first School of Philanthropy was created just nine years ago at Indiana University.

Nonprofit Administration and Development 119

Nonprofit Administration and Development Public and Nonprofit Management Philanthropy Foundations 119

The Agitator

NOVEMBER 27, 2011

Sadly, lots of folks pay lip service to the concept of donor commitment or loyalty, but few really grasp it, and even fewer in the nonprofit sector take any serious steps to do much about it. That’s why we welcome this month’s publication of a fascinating new book, 3D Philanthropy by Canadian fundraiser Fraser Green.

Fundraising 87

Fundraising Fundraising Philanthropy Public and Nonprofit Management 87

Momentum Nonprofit Partners

FEBRUARY 20, 2023

mid-south nonprofit conference announces keynote speaker Xavier Ramey, one of the most respected voices in the DEI space, will deliver the keynote address for the 2023 Mid-South Nonprofit Conference. He is an award-winning social strategist, noted public speaker, & conflict mediator. Register here

Public and Social Policy 89

Public and Social Policy Nonprofit Administration and Development Public and Nonprofit Management Nonprofit governance and management 89

The Agitator

AUGUST 16, 2009

Here’s a great story from the Washington Post about young people — ages like 11, 12, and 13 — and their fundraising activities. More and more there is public recognition for youth fundraising and volunteerism, including valuable scholarships, leading some cynics to question the altruism involved.

Philanthropy 61

Philanthropy Altruism and Helping Volunteerism Volunteerism 61

Bloomerang

APRIL 11, 2023

Volunteers are integral to nonprofit organizations’ day-to-day operations. Without these dedicated supporters, many nonprofits would struggle to reach their annual goals. That’s where volunteer management software comes in. Your volunteer management system can facilitate more streamlined volunteer engagement and communication.

Management 82

Management Recruitment Public and Nonprofit Management Nonprofits 82

The Agitator

JULY 2, 2013

Hopefully The Agitator has stirred the pot constructively with some of our recent rants ( here and here ) about fundraising atrocities, as they are found in the US. Fundraising needs to infuse your organization, and not be perceived as some kind of necessary evil. From: We cannot fundraise alone. So they should be.

Fundraising 94

Fundraising Fundraising Public and Nonprofit Management Construction 94

NonProfit Quarterly

DECEMBER 3, 2024

Image credit: Andrea Piacquadio on Pexels Eighty-two percent of nonprofits say they’re using artificial intelligence (AI), with financial tasks being the most commonly reported use. The next most common use of AI, cited by 36 percent of nonprofits, was for program optimization and impact assessment.

Nonprofit Administration and Development 122

Nonprofit Administration and Development Finance Public and Nonprofit Management Ethics 122

Candid

OCTOBER 26, 2022

With GivingTuesday approaching on November 29, nonprofits are working to strategize how to generate revenue and bring renewed awareness to their work. The most significant hurdle facing “ crypto-philanthropy ” continues to be a gap in education. 3 reasons to consider embracing crypto fundraising this GivingTuesday .

Fundraising 98

Fundraising Fundraising Public and Nonprofit Management Philanthropy 98

Bloomerang

OCTOBER 25, 2024

Maybe in the past you weren’t set up to manage monthly giving effectively. Philanthropy is on the subscription bandwagon, too! Plus, it’s easier to manage than in the past. Consider enrolling in a course like the Veritus Group’s Certification Course for Major Gift Fundraisers. It’s time to change things up!

Nonprofit Administration and Development 103

Nonprofit Administration and Development Public and Nonprofit Management Values Retention 103

Candid

JANUARY 11, 2023

As we enter 2023, we’ve compiled a list of nonprofit books from Candid’s free digital library that can help inspire your nonprofit’s New Year’s resolutions. Take your fundraising game to the next level. When it comes to boosting funding for your nonprofit, there are multiple paths that can lead you to your desired destination.

Public and Nonprofit Management 111

Public and Nonprofit Management Culture Non-Profits Energy 111

Momentum Nonprofit Partners

MARCH 3, 2023

The Mid-South Nonprofit Conference + Catalyst Awards will offer a keynote address + 12 breakout sessions The Mid-South Nonprofit Conference returns for its 5th year and aims to address barriers, solutions, and best practices within the nonprofit sector.

Public and Social Policy 108

Public and Social Policy Nonprofit Administration and Development Public Policy Ethics 108

Nonprofit Marketing Guide

JUNE 3, 2015

Our public relations expert Peter Penepento is back this month with a great post on how to work your data into a story the media will want to help you tell. Data and research can be powerful tools for nonprofits that are looking to call attention to their work. Peter Panepento. Guest Post by Peter Panepento of Panepento Strategies.

Public and Nonprofit Management 191

Public and Nonprofit Management Philanthropy Production Fundraising 191

The Agitator

JANUARY 8, 2013

Partly because he sets the future strategy for a company that provides fundraising tools and data for nearly 30,000 nonprofits, but also because he’s a calm, thoughtful guy who participates in and supports some important thought leadership in our sector. The nonprofit sector will go through a revaluing process.

Non-Profits 96

Non-Profits Fundraising Fundraising Public and Nonprofit Management 96

Momentum Nonprofit Partners

AUGUST 14, 2023

This survey gathered information about the overall health and capacity of the nonprofit sector, and examined what changes, if any, had occurred since the 2020 iteration. This survey gathered information about the overall health and capacity of the nonprofit sector, and examined what changes, if any, had occurred since the 2020 iteration.

Public Policy 89

Public Policy Nonprofit governance and management Public and Nonprofit Management Leadership 89

Getting Attention

MARCH 24, 2014

Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. Communications Manager , WildAid (San Francisco, CA). Donor Engagement Manager and Senior Creative Manager , Second Harvest Food Bank of Santa Clara and San Mateo Counties (San Jose, CA).

Public and Nonprofit Management 74

Public and Nonprofit Management Marketing Marketing Philanthropy 74