Remove Fundraising Remove Participation and motivation Remove Values
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A Fundraiser’s Guide to Measuring Donor Engagement

Ann Green

As a fundraiser, you need to increase donor engagement , and the only way to do that is by tracking engagement metrics and monitoring your success. This article will show you four metrics for measuring donor engagement and tell you why they’re important for your fundraising team. . Monetary Value of Donations. RFM Analysis.

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Major Donors and Their No-Good Kids

Nonprofit Marketing Guide

I presented a “Storytelling for Fundraisers&# workshop in Wilmington, NC on Friday for the Cape Fear Region Chapter of the Association of Fundraising Professionals. So why should nonprofits be shy about talking about this motivation in their marketing and fundraising materials? “Got Good for Nothing Kids?

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A New Take on Higher Education Fundraising

Nonprofit Marketing Guide

In today’s guest post, James Vineburgh explains how the typical donor persona for higher education is changing to younger donors, more women donors, more tech-savvy donors, and less trusting donors — and what that means for fundraisers. The questions guiding the study were: What motivates people to give? What do you think?

Education 173
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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution.

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Three Stages of Nonprofit Marketing Maturity

Nonprofit Marketing Guide

This lopsided view of the role of communications in the organization places more emphasis on the internal needs of the nonprofit than on the needs of participants or supporters. Communications is more valued, but it’s not fully integrated into either strategic planning for the organization or day to day executive decision making.

Marketing 228
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How to Build Your Recurring Giving Program: 4 Tips

Ann Green

By Philip Schmitz Acquiring recurring donors for your nonprofit can revolutionize your fundraising progress, helping you efficiently and effectively achieve your goals. Make it easy and convenient for them to participate. In this guest post, Philip Schmitz of CharityEngine lets you know how you can build your recurring giving program.

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How Content Marketing Is Different – The Terminology

Nonprofit Marketing Guide

Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission.

Marketing 194