iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. Fundraising story character. The external goal of fundraising story is a gift. Character details in fundraising. This is powerful for fundraising. The same idea also works in fundraising experiments. At the heart of philanthropy is story.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

MARCH 27, 2022

But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. This is true in both lab experiments[1] and actual fundraising.[2] Numbers can show impact.

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

Fundraising Leadership

OCTOBER 14, 2022

“We both had studied innovation and product development and Marianne wrote in 2000 in the Academy of Management Review about how our field should pay more attention to paradox,” says Smith, Professor of Management and faculty director of the Women’s Leadership Initiative at the Lerner College of Business and Economics, University of Delaware.

Entrepreneurship 52

Entrepreneurship Psychology Universities Organizational Behavior 52

iMarketSmart

FEBRUARY 6, 2023

15] This also happens in fundraising. In one experiment,[16] some university alumni were called and asked questions, including “If you were contacted by your high school or college and asked to donate money, would you do so?” A few days later, the university’s fundraising phone campaign contacted everyone.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

iMarketSmart

MAY 22, 2023

5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? Lead with a gift: A simple fundraising example Games and theory are fine. What actually works in fundraising? It had only one or two frontline fundraisers. Bring a gift.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

APRIL 4, 2022

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

Sociology 52

Sociology Philanthropy Finance Psychology 52

iMarketSmart

JANUARY 23, 2023

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It defines appropriate behaviors. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. The fundraiser can share stories of what others like the donor have done before.

Finance 52

Finance Organizational Behavior Law Public and Nonprofit Management 52