How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets
iMarketSmart
APRIL 4, 2022
In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.
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