iMarketSmart

MARCH 27, 2022

But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. This is true in both lab experiments[1] and actual fundraising.[2] But fundraising world is weird.

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

iMarketSmart

FEBRUARY 6, 2023

15] This also happens in fundraising. A few days later, the university’s fundraising phone campaign contacted everyone. One fundraiser shares, “If someone doesn’t need to stop and think, it’s not REALLY a major gift.”[19] Experienced fundraisers typically say about one to three years.[22] It doesn’t cost anything.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. Fundraising story character. The external goal of fundraising story is a gift. Character details in fundraising. This is powerful for fundraising. The same idea also works in fundraising experiments. At the heart of philanthropy is story.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Fundraising Leadership

OCTOBER 14, 2022

in organizational behavior at Harvard Business School in 2006, after receiving an M.A. in psychology at Harvard University in 2004 and an undergraduate degree from Yale University in political psychology in 1996. Lewis, dean and professor of management at the Carl H.

Entrepreneurship 52

Entrepreneurship Psychology Universities Organizational Behavior 52

iMarketSmart

APRIL 18, 2022

1] This may be particularly true in fundraising. In fundraising experiments, a match works better than an identical rebate.[4] 4] And we see this in fundraising practice. So, does this mean fundraising story should be all about avoiding loss? Many experiments have compared gain and loss framing in fundraising story.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

iMarketSmart

APRIL 4, 2022

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

Sociology 52

Sociology Philanthropy Finance Psychology 52

iMarketSmart

JANUARY 23, 2023

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It defines appropriate behaviors. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. The fundraiser can share stories of what others like the donor have done before.

Finance 52

Finance Organizational Behavior Law Public and Nonprofit Management 52