iMarketSmart

APRIL 18, 2022

1] This may be particularly true in fundraising. In fundraising experiments, a match works better than an identical rebate.[4] 4] And we see this in fundraising practice. So, does this mean fundraising story should be all about avoiding loss? Many experiments have compared gain and loss framing in fundraising story.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

iMarketSmart

APRIL 4, 2022

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

Philanthropy 52

Philanthropy Sociology Finance Psychology 52

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. Without a relatable character, the fundraising story is dead. Fundraising story character. The external goal of fundraising story is a gift. Character details in fundraising. This is powerful for fundraising. The same idea also works in fundraising experiments.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

FEBRUARY 6, 2023

15] This also happens in fundraising. A few days later, the university’s fundraising phone campaign contacted everyone. One fundraiser shares, “If someone doesn’t need to stop and think, it’s not REALLY a major gift.”[19] Experienced fundraisers typically say about one to three years.[22] It doesn’t cost anything.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. Thus, the fundraiser may also face a deadline. So, which works best in fundraising? The inciting incident.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It is, in particular, about delivering the kind of value that only philanthropy can.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It is, in particular, about delivering the kind of value that only philanthropy can.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52