iMarketSmart
MARCH 20, 2022
Without a relatable character, the fundraising story is dead. Fundraising story character. The external goal of fundraising story is a gift. Character details in fundraising. This is powerful for fundraising. The same idea also works in fundraising experiments. At the heart of philanthropy is story.
iMarketSmart
MARCH 27, 2022
But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. This is true in both lab experiments[1] and actual fundraising.[2] But fundraising world is weird.
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Nonprofit Marketing Blog
MARCH 15, 2010
An organizational behavior researcher decided to test his theory that workers often fail to live up to their potential because they’ve lost track of the significance and meaningfulness of their own jobs. A great reminder of how to inspire your staff was highlighted in the recent Influence Report (a highly recommended read).
Fundraising Leadership
MAY 23, 2024
Read more in Take The Lead on organizing conferences, networking According to Forbes , a new report by Chief , and Morning Consult surveyed 751 women leaders in the United States.
iMarketSmart
FEBRUARY 6, 2023
15] This also happens in fundraising. A few days later, the university’s fundraising phone campaign contacted everyone. One fundraiser shares, “If someone doesn’t need to stop and think, it’s not REALLY a major gift.”[19] Experienced fundraisers typically say about one to three years.[22] It doesn’t cost anything.
iMarketSmart
JANUARY 23, 2023
The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It defines appropriate behaviors. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. The fundraiser can share stories of what others like the donor have done before.
iMarketSmart
APRIL 4, 2022
In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.
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