Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. Sometimes donors give nonprofits money — We call that fundraising.

Marketing 195

Marketing Marketing Recruitment Nonprofits 195

Ann Green

DECEMBER 6, 2022

Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. You’ll often use several different channels when you send a fundraising appeal or promote an event. Fundraising and recruitment. Be sure to add your fundraising campaigns to your communications calendar. Thank your donors.

Communication 332

Communication Economic Issues Recruitment Homelessness 332

Clairification

FEBRUARY 29, 2024

When organizations aren’t raising as much money as they need, they’ll often tell me: “ We need to recruit new board members. This is very often true, but it’s only a piece of the puzzle as to why they’re not being more successful with fundraising. In my humble opinion, the best boards are fundraising boards.

Recruitment 70

Recruitment Nonprofits Governance Foundations 70

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 217

Collaborations Public and Nonprofit Management Culture Leadership 217

NonProfit PRO

FEBRUARY 23, 2022

Virtuous, a nonprofit CRM and responsive fundraising platform announced that it has acquired VOMO, the award-winning volunteer mobilization platform designed to recruit new volunteers, manage the volunteer experience, and activate volunteers to grow giving.

Management 246

Management Recruitment Activism Fundraising 246

NonProfit Leadership Alliance

NOVEMBER 15, 2022

There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . Fundraising Goal. Let’s get started!

Fundraising 221

Fundraising Fundraising Recruitment Activism 221

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. However, volunteers can quickly become another challenge for your event team if you don’t know how to effectively recruit and manage them. Let’s begin!

Recruitment 202

Recruitment Nonprofits Management Activism 202

Bloomerang

JUNE 5, 2024

Peter Drucker stressed the importance of strategic recruitment, emphasizing the need to select individuals based on their competencies, character, and dedication. Tailoring your recruitment efforts to find individuals whose skills and expertise align with your organization’s mission is fundamental. But don’t stop at day one.

Recruitment 87

Recruitment Race and Ethnicity Collaborations Retention 87

Nonprofit Marketing Guide

NOVEMBER 11, 2020

With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Fundraising for a national nonprofit organization during a pandemic has felt like marching in place – a daily exercise in efforts that do not seem to “move the needle” forward.

Fundraising 186

Fundraising Fundraising Non-Profits Recruitment 186

Affnetz

JANUARY 20, 2023

How Do You Get Nonprofit Board Members to Fundraise? Fundraising Campaign Management / By Mike Crum First off, when you recruited board members – did you tell them they would have to be involved in fundraising? If you didn’t – no worries, read up on building a Board Member Recruitment Committee.

Fundraising 130

Fundraising Fundraising Recruitment Philanthropy 130

NonProfit PRO

FEBRUARY 20, 2023

A new focus in the nonprofit sector is the importance of organizations building a culture of philanthropy, and recruiting board members requires a balanced approach. This brings us to the age-old three Ts on nonprofit involvement: time, talent, and treasure.

Recruitment 259

Recruitment Philanthropy Culture Nonprofits 259

NonProfit Leadership Alliance

JULY 26, 2023

There are numerous legal hurdles to clear in the nonprofit formation process and beyond. Whether you’re filing for tax-exempt recognition or recruiting volunteers for your next fundraiser, every phase of your nonprofit’s existence has guidelines that set boundaries for its operations.

Finance 212

Finance Governance Charitable Contribution Nonprofits 212

NonProfit Leadership Alliance

OCTOBER 16, 2023

While many nonprofit employees go into the sector because they feel strongly about certain causes, those charitable efforts aren’t enough to keep them at your organization long term. The best way to keep employees around is to foster a positive nonprofit work environment. Encourage team members to get to know each other.

Leadership 233

Leadership Retention Nonprofits Nonprofit Leadership 233

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 239

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 239

The Killoe Group

AUGUST 2, 2023

Peer-to-peer fundraising offers big benefits for your nonprofit. It’s a powerful fundraising approach. It helps to get the word out about your mission, attract new donors to your nonprofit, and deepen relationships with your existing supporters. Target potential fundraisers. For example, consider where they live.

Recruitment 97

Recruitment Participation and motivation Fundraising Fundraising 97

NonProfit Leadership Alliance

MAY 23, 2023

Hosting a fundraiser can be a rewarding experience that not only raises vital funds for animal-related causes but also brings animal lovers together in support of a common goal. Following these steps will help you host a memorable fundraiser that inspires stronger relationships with supporters and makes a difference for animals in need.

Fundraising 209

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 209

Nonprofit Marketing Guide

APRIL 11, 2023

Over the last decade, I have tried and failed many times to see LinkedIn as a relevant social media platform for the nonprofit sector. Why LinkedIn is Getting More Nonprofit Attention Now But, I think, finally, that’s changed. I believe LinkedIn is now having its moment in the nonprofit sector as a legit social media network.

Nonprofits 223

Nonprofits Recruitment Marketing Marketing 223

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 211

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 211

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 189

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 189

Nonprofit Marketing Guide

MAY 27, 2022

It’s Friday so that means I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have TikTok campaigns, inclusive imagery, social media post ideas, how to recruit board members and more. Nonprofit Communications Training and Coaching for You….

Communication 169

Communication Recruitment Nonprofits Marketing 169

NonProfit Leadership Alliance

SEPTEMBER 25, 2024

According to recent volunteer statistics , volunteers represent a significant one-third of the nonprofit workforce. But volunteer management isn’t just about recruiting volunteers and telling them what to do. Truly embody your nonprofit’s mission. Mention relevant past professional experience.

Public and Nonprofit Management 241

Public and Nonprofit Management Leadership Recruitment Nonprofit Leadership 241

Ann Green

AUGUST 11, 2020

Pandemic or not, we still have seasons and fall is traditionally fundraising season for nonprofit organizations. You can also use this for fundraising campaigns at other times of the year. You may have already set a goal for your year-end campaign in your 2020 fundraising plan and most likely that has changed.

Fundraising 187

Fundraising Fundraising Recruitment Retention 187

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment 59

Recruitment Retention Collaborations Nonprofits 59

Ann Green

MARCH 11, 2021

Your nonprofit website is a valuable tool for modern fundraising. As the focal point of almost all of your donor engagements , without your nonprofit website, you’d have trouble both recruiting new supporters and retaining current ones. Nonprofit website UX encompasses how users interact with your site.

Advertising 226

Advertising Nonprofits Recruitment Health 226

Get Fully Funded

SEPTEMBER 13, 2022

We all know that running a nonprofit requires fundraising , but how do you plan a fundraiser ? No matter how large or small, every fundraiser or fundraising activity requires structure and planning to be successful. You see, you can host any fundraiser and make money. Recruit Help. Set a Goal.

Fundraising 111

Fundraising Fundraising Recruitment Public and Nonprofit Management 111

Affnetz

DECEMBER 6, 2022

Nonprofit Board Give, Get or Get Off? Nonprofit management software / By Mike Crum. Some Nonprofit boards have a give, get, or get off policy and their Nonprofits are suffering because of it. Yes, Big Deal, because it is vital to build a board or cabinet that reflects and resembles the community the Nonprofit serves.

Public and Social Policy 130

Public and Social Policy Public and Nonprofit Management Recruitment Nonprofits 130

NonProfit Leadership Center

DECEMBER 13, 2022

join the Nonprofit Leadership Center for a nonprofit training class or certificate program in the new year. These learning experiences will strengthen your skills and your nonprofit organization. Nonprofit professionals say they need to do more to nurture their well-being, yet self-care consistently gets put on the back burner.

Nonprofit governance and management 245

Nonprofit governance and management Finance Governance Culture 245

Ann Green

DECEMBER 8, 2021

Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. You’ll often use several different channels when you send a fundraising appeal or promote an event. Fundraising and recruitment. Be sure to add your fundraising campaigns to your communications calendar. Thank your donors.

Communication 168

Communication Recruitment Homelessness Nonprofits 168

Ann Green

NOVEMBER 1, 2022

Year-end fundraising coincides with the gratitude season, which includes Thanksgiving in the U.S. Showing gratitude doesn’t happen nearly as often as it should, but you need to spend just as much time thanking your donors and building relationships as you do on fundraising. A lot of nonprofits already do this.

Fundraising 172

Fundraising Fundraising Recruitment Communication 172

Bloomerang

JUNE 3, 2024

Large grants are the fundraising backbone for many free health clinics. You may have gems hiding in plain sight— donors with high capacity who are currently only giving small amounts to your nonprofit. The post Elevate Your Free Clinic’s Impact By Recruiting More Individual Donors appeared first on Bloomerang.

Recruitment 87

Recruitment Health Healthcare Medical 87

NonProfit Leadership Alliance

JUNE 6, 2024

In the nonprofit sector, Tracy Kamen, a passionate Certified Nonprofit Professional (CNP), is creating a positive impact around the world. In this exclusive interview with the Nonprofit Leadership Alliance, Tracy shares her story and valuable advice for anyone dreaming of a career making a difference.

Disaster Relief 246

Disaster Relief Nonprofit Administration and Development Nonprofit Leadership Leadership 246

Ann Green

JULY 30, 2024

Donor motivations are the “why” that drives their support of your nonprofit. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs. Learn how to uncover those motivations and inspire more support in this guide.

Ethics 284

Ethics Donor Motivation Environmental Communication 284

Ann Green

NOVEMBER 8, 2023

Year-end fundraising coincides with the gratitude season, which includes Thanksgiving in the U.S. This is appropriate since thanking your donors is part of the fundraising equation, even though many nonprofits don’t seem to realize this. Here are a few ways to incorporate gratitude into your year-end fundraising campaign.

Recruitment 278

Recruitment Fundraising Fundraising Communication 278

Candid

APRIL 2, 2024

Asking grantmakers for funding can be an intimidating process, especially for small or lesser-known nonprofits. For small or lesser-known nonprofits to fundraise successfully, they need a strategy focused on increasing public visibility and cultivating long-term and diversified funder relationships.

Fundraising 110

Fundraising Fundraising Foundations Nonprofits 110

Nonprofit Marketing Guide

MARCH 24, 2023

I have never seen that before, but that means this week we have a double-helping of the most helpful articles, posts, and tips for nonprofit marketers. New to nonprofit communications? Ann Fellman at Bloomerang tells you How To Fundraise Effectively When Your Nonprofit’s Success Stories Include Sensitive Or Triggering Content.

Marketing 183

Marketing Marketing Recruitment Nonprofits 183

Selfish Giving

APRIL 17, 2018

As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! In 2017, dance marathon fundraisers collectively raised a whopping $38 million dollars for CMN and its children hospital affiliates across North America. That was 2016.

Children 190

Children Recruitment Nonprofits Technology 190

Ann Green

NOVEMBER 11, 2021

Now that November is here, many of you are working on your year-end fundraising campaign. Showing gratitude doesn’t happen nearly as often as it should, but you need to spend just as much time thanking your donors and building relationships as you do on fundraising. A lot of nonprofits already do this.

Recruitment 280

Recruitment Fundraising Fundraising Communication 280