Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Chapters Why being omnichannel is important? This digital shift was accelerated further by COVID-19.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Fundraising Coach

APRIL 9, 2024

Let’s explore two fundraising scenarios. School A and School B are both holding month-long read-a-thon fundraising campaigns to cap off the end of the school year. School B uses the pledge fundraising model and asks students to collect $3 pledges for each hour spent reading from their sponsors. What is pledge fundraising?

Participation and motivation 52

Participation and motivation Public and Nonprofit Management Fundraising Fundraising 52

Nonprofit Fixer

AUGUST 15, 2023

After 30 years in nonprofit leadership, I’ve come to believe that there is one key skill that can boost your personal and professional success. And it’s the fundraising skill that can make your resume – and your leadership - stand out. The Power of Those Who Ask Being a good fundraiser is about so much more than dollars in the door.

Public and Nonprofit Management 98

Public and Nonprofit Management Participation and motivation Fundraising Fundraising 98

Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

Public and Nonprofit Management 88

Public and Nonprofit Management Participation and motivation Retention Healthcare 88

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Explain your motivation. Include all necessary tools to fundraise, if applicable.

Participation and motivation 127

Participation and motivation Fundraising Fundraising Social Enterprise 127

NonProfit Leadership Alliance

JULY 15, 2024

In today’s fundraising landscape, your nonprofit’s website is more important than ever for facilitating the donor journey. It’s simple—online giving rose from almost 8% of total giving in 2022 to over 12% in 2023 for the average nonprofit. No nonprofit’s donors are identical.

Participation and motivation 130

Participation and motivation Public and Nonprofit Management Nonprofit Leadership Healthcare 130

Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. This group has begun to dominate across donor demographics, which your organization has probably seen if you’ve done a fundraising assessment recently.

Fundraising 62

Fundraising Fundraising Non-Profits Public and Nonprofit Management 62

Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. When asked to identify their target audience, they’ll usually respond with “the general public” or “everyone.”

Marketing 230

Marketing Marketing Participation and motivation Public and Nonprofit Management 230

Get Fully Funded

MARCH 16, 2023

As a nonprofit professional, you know how important hosting fundraising events is to both expanding your donor base and retaining existing donors. By giving supporters a way to connect with other like-minded supporters and your nonprofit’s staff, you can facilitate community and deep relationships at these events.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Food 52

Candid

APRIL 24, 2024

Imagine a world in which philanthropy professionals are focused on improving their practices to transform philanthropy through centering communities, lightening the burden on nonprofit organizations, and holding themselves accountable to their values.

Collaborations 52

Collaborations Public and Nonprofit Management Participation and motivation Philanthropy 52

iMarketSmart

OCTOBER 10, 2022

In major gifts fundraising, this works. It works for the fundraiser. The fundraiser is the guiding sage. But a nonprofit is not just a fundraising organization. Embracing the donor-hero story inspires fundraising. Effective fundraising culture isn’t just different from the rest of the nonprofit.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Culture Public and Nonprofit Management 52

Top Nonprofits

APRIL 16, 2024

If fulfilling your mission and being identified as an employer of choice are priorities for your nonprofit, invest in employee professional development. This guide outlines four tips for nonprofits of all sizes and levels of sophistication to improve their professional development programs. Encourage participation in your program.

Participation and motivation 52

Participation and motivation Retention Public and Nonprofit Management Education 52

EveryAction

NOVEMBER 27, 2018

If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! We have everything from: Fundraising & Grants. Nonprofit Management. So don't wait!

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

Bloomerang

NOVEMBER 28, 2023

As nonprofit professionals, we’re constantly seeking effective ways to enhance our fundraising events. Amplify impact through storytelling Storytelling in fundraising isn’t just about what you tell; it’s about how you tell it. The impact of this event went beyond fundraising.

Fundraising 57

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 57

Get Fully Funded

JANUARY 19, 2022

As a nonprofit fundraising professional, you have the power to turn the winter season into an opportunity to engage your supporters with a peer-to-peer fundraiser! Peer-to-peer (P2P) fundraising empowers supporters to fundraise on behalf of your organization by gathering donations from their personal networks.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Public and Nonprofit Management 52

NonProfit Hub

FEBRUARY 13, 2019

If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. Believe it or not, your small nonprofit has some advantages over your larger counterparts, one of the most important being your ability to interact with donors on an individual basis.

Fundraising 58

Fundraising Fundraising Public and Social Policy Participation and motivation 58

Bloomerang

MAY 15, 2024

Conversely, a toxic, dysfunctional, or low-performing board can destroy your nonprofit. To successfully manage your board, you need to do three things: Determine exactly what you expect of them from the beginning. Young Nonprofit Professionals groups. What motivates you? So, where do you find great board members?

Participation and motivation 83

Participation and motivation Public and Nonprofit Management Nonprofit governance and management Leadership 83

Ann Green

SEPTEMBER 29, 2021

The COVID-19 pandemic has changed many facets of your nonprofit’s operations, including how you fundraise, host events, and communicate with your supporters. During this period of social distancing, it’s been especially hard for nonprofits like yours to communicate and feel connected to your donors. Not sure where to begin?

Public and Nonprofit Management 170

Public and Nonprofit Management Participation and motivation Values Communication 170

Get Fully Funded

MAY 9, 2024

For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. Segment and prioritize your donors.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Fundraising Coach

OCTOBER 2, 2022

Volunteers are key to helping nonprofits stay up and running. From donating their time to help out with vital programs and initiatives to lending their professional expertise and skills, volunteers help keep nonprofits on track to complete their goals. Invest in volunteer management software. Make the experience engaging.

Public and Nonprofit Management 59

Public and Nonprofit Management Volunteerism Volunteerism Participation and motivation 59

Bloomerang

SEPTEMBER 11, 2023

Nurturing nonprofit relationships Effective nonprofit management is anchored in building and nurturing relationships with board members. Acknowledging efforts: Expressing appreciation and value Board members within your nonprofit seek validation for their contributions, much like individuals in personal relationships.

Activism 87

Activism Public and Nonprofit Management Participation and motivation Values 87

NonProfit Hub

APRIL 24, 2020

There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. million tax-exempt nonprofit organizations , and many have to compete for the attention of the public and donations. This proactive approach is often used in infomercials, motivating the audience to buy products again.

Participation and motivation 68

Participation and motivation Public and Nonprofit Management Psychology Nonprofit Organizations 68

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

Participation and motivation 99

Participation and motivation Retention Public and Nonprofit Management Communication 99

Stanford Social Innovation Review

APRIL 27, 2023

In contrast, a 2017 report found that only 5 percent of nonprofits were using artificial intelligence, and only 28 percent of nonprofits were using data for predictive or prescriptive purposes. The public sector isn’t much different. In the private sector, market forces drive investment in data to stay competitive.

Public and Social Policy 107

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 107

Bloomerang

APRIL 11, 2023

Your volunteers do a fantastic job in helping your nonprofit turn its dreams for a better community into reality. When your volunteers feel like their contributions are acknowledged and appreciated, they’ll feel much more inclined to continue participating in the future. Let’s dive in to learn more! Ensure your water bottle is durable.

Public and Nonprofit Management 86

Public and Nonprofit Management Participation and motivation Retention Environmental 86

iMarketSmart

JUNE 27, 2022

An effective fundraising story isn’t just a good story. These establish motivation from the main character’s original identity. In fundraising, an ask must force a response. In fundraising, an ask must force a response. But in fundraising it’s not enough to get just any response. What’s it about? We want a gift.

Participation and motivation 52

Participation and motivation Public and Nonprofit Management Homelessness Values 52

iMarketSmart

NOVEMBER 7, 2022

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The compelling fundraising challenge will make each link. Or why not just collect a list of fundraising tips and tricks? What’s the difference between good and bad fundraising? Good fundraising brings in big money. Story works.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

iMarketSmart

APRIL 6, 2022

This news can be shocking to hear and might even make some fundraisers and nonprofit administrators fall out of their seats. Even more shocking is some experimental fundraising data you’re about to see. In story world, your nonprofit isn’t the hero. Your nonprofit is, well, incredible. But it’s true. The donor is.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Participation and motivation Nonprofit governance and management Public and Social Policy 52

iMarketSmart

JUNE 20, 2022

These establish motivation from the main character’s original identity. A key part of a fundraising story is the ask. A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. Without this, even a catastrophic threat won’t motivate action. This includes: Backstory and setting.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

FEBRUARY 27, 2023

Even experienced fundraisers can get squeamish. It provides motivation. Let’s look at some examples from experienced fundraisers. Examples include, “Would you be willing to consider including us as one of the nonprofit organizations in your will?”[18] We’ll be announcing our board participation at the banquet.

Psychology 52

Psychology Public and Nonprofit Management Public and Social Policy Participation and motivation 52

Care2

MARCH 12, 2015

Developing long-term donors who contribute year-after-year should be the goal of any fundraiser. Says Marc Koenig of Nonprofit Hub , “The more pointed your message is, the more likely you’ll achieve that deep emotional resonance with your most important donors—the ones who are truly committed to your cause, long term.”

Public and Nonprofit Management 77

Public and Nonprofit Management Retention Participation and motivation Universities 77

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] 1] First, the fundraiser must have a valid reason to ask questions. 20] In fundraising, “victory” is about the impact of a gift.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Artificial intelligence is simplifying the nonprofit slog work that ties up enormous banks of time and resources. Please cite sources.”

Nonprofit Administration and Development 66

Nonprofit Administration and Development Children Nonprofits Collaborations 66

The Agitator

OCTOBER 5, 2010

If you or your nonprofit are devotees of Facebook and Twitter, his article is sure to fire you up! Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. In fact, it’s the kind of commitment that will bring only social acknowledgment and praise.&#

Participation and motivation 63

Participation and motivation Public and Nonprofit Management Activism Energy 63

iMarketSmart

JULY 17, 2023

Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. It’s a powerful fundraising message. One experiment used a public radio station pledge drive.[12] For fundraising, the ideal example is a stretch gift. Giving is a winning move. Giving is a losing move.

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

Bloomerang

JUNE 11, 2021

By understanding core motivations, intentions, perspectives reflected in this webinar, you will be able to build a stronger case for support, increase the impact you have, and gain strategies for creating and preserving community. I’m a social scientist by passion, but a fundraising consultant and executive by trade. I love that.

Participation and motivation 80

Participation and motivation Public and Nonprofit Management Values Activism 80

Nonprofit Tech for Good

FEBRUARY 8, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Our team created a peer-to-peer campaign using Grassroot Soccer’s messaging and branding.

Fundraising 127

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 127