The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

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Retention Recruitment Nonprofit Management Management 76

The Agitator

OCTOBER 17, 2013

Commenting on Tom’s Ingredients of Retention Success post, Mazarine Treyz of Wildwoman Fundraising poses the intriguing question of whether retention of donors may possibly be related to an organization’s ability to retain its professional fundraisers. Look, I am a fundraising. Mazarine asks …. ”

Fundraising 104

Fundraising Fundraising Retention Nonprofit Management 104

The Agitator

APRIL 13, 2014

Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head. She recommended one improvement that would unfailingly yield higher lifetime value from any nonprofit’s donors. Debbi’s recommendation?

Retention 105

Retention Fundraising Fundraising Nonprofit Management 105

The Agitator

OCTOBER 1, 2013

Yesterday I asked you as a fundraiser to consider: Are you a valued guide to your donors, or simply a nuisance paparazzi? He forwarded a recent piece he’d written titled: How are you managing the Donor Journey? How are you managing the Donor Journey? That question elicited a message from Tony Elischer at THINK Consulting.

Fundraising 98

Fundraising Fundraising Retention Nonprofit Management 98

The Agitator

APRIL 12, 2012

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. First off, most nonprofits actually have a donor service/call center, either in-house or outsourced.

Retention 90

Retention Production Values Activism 90

The Agitator

FEBRUARY 13, 2014

On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor. Chuck Longfield, founder of Target Analytics and chief scientist at Blackbaud, is one of my favorite fundraising analysts and observers.

Fundraising 84

Fundraising Fundraising Retention Nonprofit Management 84

The Agitator

DECEMBER 11, 2012

Fundraisers face a similarly long-term financial problem, although there’s no December 31 st deadline. That’s why I urge you to read Steve McLaughlin’s post — Are We Approaching the Fundraising Cliff? We didn’t do so well this year because people gave to the presidential campaigns and less to nonprofits. Not an excuse.

Fundraising 104

Fundraising Fundraising Retention Leadership 104

The Agitator

APRIL 8, 2013

“What differentiates great fundraising from the average, good or poor?” ” These are the questions Professors Adrian Sargeant and Jen Shang set out to answer in a year-long study aptly titled: Great Fundraising. ‘Great Fundraising’ is defined not in absolute money terms but in terms of massive growth.

Fundraising 109

Fundraising Fundraising Culture Retention 109

The Agitator

MARCH 13, 2013

As much as Roger and I bemoan a lack of innovation today in fundraising, without question there are plenty of ‘lessons learned’ that all fundraisers should seriously consider before launching into change for change sake. It’s a stimulating list, covering most aspects of fundraising. Or as Tom says: Retention.

Fundraising 109

Fundraising Fundraising Retention Finance 109

The Agitator

MAY 14, 2014

Building on Drayton Bird’s blog, Five shocking lessons from a lifetime in marketing , Jeff Brooks added some fundraising spin of his own with 5 things you wish you already knew. Jeff inspired me to think more specifically about basic marketing mistakes fundraisers make. Best practice’ is good enough. But I’m being.

Fundraising 86

Fundraising Fundraising Retention Nonprofit Management 86

The Agitator

NOVEMBER 3, 2011

Re-orient toward longer term measures of fundraising performance. Enhance focus on retention and building supporter loyalty. With retention rates in the dumper too few nonprofits really understand that a 10% improvement in retention results in a 200% improvement in lifetime value. Look at long-term values.

Fundraising 107

Fundraising Fundraising Philanthropy Retention 107

The Agitator

OCTOBER 21, 2015

Action is the only answer On so many levels a key — perhaps the key — question is how do we slow or stop the hemorrhaging of talented fundraisers — particularly women — at a time of desperate and growing need. Fundraising has an immense retention problem not related to donors but to fundraisers themselves.

Fundraising 108

Fundraising Fundraising Retention Nonprofits 108

The Agitator

JUNE 16, 2016

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? Major gift officers look down on direct mail fundraisers and vice versa. The real killers? #1: 1: Silos and #2: False Attribution.

Retention 69

Retention Communication Fundraising Fundraising 69

The Agitator

JANUARY 5, 2014

Yes, there are some ‘uncontrollables’ that will influence your fundraising success in 2014 — consumers’ confidence about their economic well-being, major breaking events/tragedies (political or natural), and of course the extent to which you laid proper groundwork (or failed to) in 2013.

Fundraising 79

Fundraising Fundraising Retention Nonprofit Management 79

Affnetz

APRIL 23, 2024

In this article, we will explore the definition of nonprofit donor management software, discuss the importance of effective donor management for nonprofits, and provide an overview of how donor management software can streamline operations and increase fundraising efforts.

Management 244

Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 244

The Agitator

AUGUST 31, 2014

Up until then our tireless Agitator editors were happily and busily white boarding the steps that fortunate organization might take to ensure the best retention possible from this massive burst of flash philanthropy. Fundraising philosophy/profession Nonprofit management premium'

Retention 105

Retention Philanthropy Associations Nonprofit Management 105

The Agitator

SEPTEMBER 9, 2014

Increasing the lifetime value of a donor file by increasing retention rates seems like a ‘no brainer’ when it comes to improving an organization’s fundraising performance. Or does your nonprofit follow more the scenario described in this post from Analytical. See here and here.

Retention 95

Retention Nonprofit Management Values Management 95

The Agitator

OCTOBER 4, 2015

Tom and I are always grateful for Comments by fellow Agitators and we weren’t disappointed to the remarks triggered by the post on the 2015 Fundraising Effectiveness Project Report. As Michael reports, “…I’ve been involved with the nonprofit sector for decades. On occasion, I’ve even been the one doing.

Fundraising 82

Fundraising Fundraising Retention Nonprofits 82

The Agitator

AUGUST 8, 2012

Too many direct response fundraisers, many of whom should know better, continue to resort to acquisition techniques that only serve to camouflage the erosion and dry rot destroying long-term donor performance and value. When will they understand that Retention is the New Acquisition? raised in 2010, $5.54 was lost — a 1.9%

Fundraising 84

Fundraising Fundraising Retention Manufacturing 84

The Agitator

JANUARY 12, 2014

— donor retention. Seems to me there is significant similarity between the management mindset of some of the Big Box stores and burger chains and many nonprofits. Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management research premium' Let me explain.

Public and Nonprofit Management 92

Public and Nonprofit Management Retail Retention Nonprofit Management 92

The Agitator

JANUARY 8, 2013

Partly because he sets the future strategy for a company that provides fundraising tools and data for nearly 30,000 nonprofits, but also because he’s a calm, thoughtful guy who participates in and supports some important thought leadership in our sector. Marc is the CEO of Blackbaud. His views are important.

Non-Profits 96

Non-Profits Fundraising Fundraising Public and Nonprofit Management 96

The Agitator

JUNE 8, 2014

There’s a big difference as UK fundraiser Ken Burnett sees it. Awhile back, as part of a series Proud to be a fundraiser , Ken wrote Keeping the right fundraisers. Don''t Miss these Posts donor retention fundraising loyalty nonprofit management premium'

Retention 93

Retention Nonprofit Management Management Fundraising 93

The Agitator

OCTOBER 12, 2015

When it comes to holding on to donors most fundraisers, like fur-less hamsters, seem to treading their way to nowhere. As the Agitator noted last week in our post on the 2015 Fundraising Effectiveness Project Report , just as in past years the number of new donors gained is surpassed by the number of existing donors lost (100 too 103).

Fundraising 82

Fundraising Fundraising Retention Nonprofit Management 82

The Agitator

OCTOBER 25, 2015

Much of what we fundraisers practice and preach will eventually be shown to be wrong or out of date. Trends like the skyrocketing acquisition costs and plunging retention rates in the U.S. Sometimes, if we’re lucky, disturbing trends and startling events arise to speed up the re-evaluation and change process. and elsewhere.

Fundraising 91

Fundraising Fundraising Retention Nonprofit Management 91

The Agitator

JANUARY 27, 2015

These days maintaining the status quo will ultimately kill your fundraising. Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management premium' After all, the reasoning goes, “let others take the risk on ‘new’ things.” Just one problem.

Retention 92

Retention Nonprofit Management Activism Management 92

The Agitator

OCTOBER 8, 2013

Once again … the nonprofit world has painfully proven Aldous Huxley’s maxim that “facts do not cease to exist simply because they are ignored.” Once again … for the 7th year in a row the Donor Retention Rate among 2,840 American nonprofits surveyed has again dropped.

Retention 82

Retention Nonprofit Management Management Marketing 82

The Agitator

JANUARY 8, 2014

It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven’ Problem is, most focus on the ‘data’ part of the slogan; few understand the requirements of the second word — ‘ driven’. Here are my candidates for a basic set of 2013 KPIs every fundraiser needs.

Retention 88

Retention Nonprofit Management Values Management 88

The Agitator

SEPTEMBER 2, 2014

Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management premium' Here’s a summary of all 10 Barriers along with a link for those particular barriers in which you’re most interested.

Retention 85

Retention Nonprofit Management Management Fundraising 85

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising. Nonprofits can embrace AI.

Fundraising 94

Fundraising Fundraising Ethics Participation and motivation 94

NonProfit Leadership Alliance

MAY 27, 2024

Certified Nonprofit Professional (CNP) Credential Program The Certified Nonprofit Professional (CNP) program is the only nationally recognized credential in nonprofit management. Renz wrote is the fourth edition of the bestselling nonprofit management reference and text called the “Big Green Book.”

Nonprofit governance and management 130

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Nonprofit Leadership 130

Affnetz

MARCH 14, 2024

Introduction: In today’s fast-paced world, nonprofits are constantly seeking innovative solutions to streamline their operations and amplify their impact. Traditionally, organizations have turned to established CRM ( Customer Relationship Management ) platforms like Salesforce to address these needs.

Nonprofits 130

Nonprofits Management Production Nonprofit Management 130

The Agitator

MAY 31, 2011

The internet is a successful acquisition channel but has not proven to be an effective one for retention. Without the ability to become multichannel givers by renewing support via direct mail, online donors would be worth far less.”. You’d have to be a complete idiot to not understand why this is happening.

Fundraising 98

Fundraising Fundraising Retention Values 98

The Agitator

MAY 5, 2013

Although I doubt it’s intentional, far too many fundraisers spend far too much time and money biting the hands that feed their organization. Of course this pitiful lack of concern for the donor is reflected in the equally pitiful retention rates of most organizations. It happens every day. Poor donor service. Lousy communications.

Retention 95

Retention Nonprofit Management Management Fundraising 95

The Agitator

MARCH 6, 2014

Donordigital has just released a study on integrated fundraising — Integrated Fundraising: The Good, The Bad & The Ugly — based upon ‘secret shopping’ at 16 major US nonprofits.

Retention 79

Retention Nonprofit Management Communication Management 79

The Agitator

FEBRUARY 11, 2013

When Chuck Longfield is worried, it’s time for fundraisers to wake up, pay attention, and begin making some serious changes. For purposes of this post, he’s a first-rate innovator who is more intimately familiar with direct response fundraising trends than anyone I know. EMPHASIZE DONOR RETENTION OVER ACQUISITION.

Retention 99

Retention Values Marketing Marketing 99

The Agitator

OCTOBER 14, 2012

But we are compelled — yes, compelled — to start the ball rolling with yet another warning about donor retention! Overall donor attrition in 2010 was 59% — that is, 59% of 2009 donors did not give again to participating nonprofits in 2010. New donor retention was only 27%! These are hard facts, folks.

Retention 102

Retention Associations Fundraising Fundraising 102

Affnetz

APRIL 15, 2024

Our goal is to equip small nonprofits with the tools and knowledge needed to excel in their fundraising efforts with the help of nonprofit donor management software. Here’s a few things fundraising tools should specifically help you with: Promotion: Your fundraising tool should make it easier to promote campaigns.

Management 130

Management Public and Nonprofit Management Nonprofits Retention 130